Brand profile · Germany
nu company Revenue, search volume and competitors 2026
WatchlistLeipzig chocolate startup (2016) with vegan organic chocolate under the brand nucao, listed at dm, Rossmann and Rewe; founders Fenner, Tholey, Stoffels.
Fact sheet
- Founded
- 2016
- Founders
- Christian Fenner, Mathias Tholey, Thomas Stoffels
- Headquarters
- Leipzig
- Company
- the nu company GmbH
- Employees
- über 70 (älterer Stand, Jahr unbekannt)
- Funding
- Venture capital backed
- Investors
- Nico Rosberg, Florian Gschwandtner, Michael Durach, SevenAccelerator
- Funding rounds
- 2021: Series A, 14 million €; 2023: SevenAccelerator, mittlerer einstelliger million-Betrag (Medien); 2024: Nachrangige Anleihe (Econeers), bis 999.000 €
nu company search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 170 | -19 % |
| Jun 2026 | 210 | -19 % |
| May 2026 | 260 | 0 % |
| Apr 2026 | 260 | +24 % |
| Mar 2026 | 210 | +24 % |
| Feb 2026 | 170 | -19 % |
| Jan 2026 | 210 | 0 % |
| Dec 2025 | 210 | -19 % |
| Nov 2025 | 260 | +24 % |
| Oct 2025 | 210 | +24 % |
| Sep 2025 | 170 | +21 % |
| Aug 2025 | 140 | -33 % |
| Jul 2025 | 210 | +24 % |
| Jun 2025 | 170 | -19 % |
| May 2025 | 210 | 0 % |
| Apr 2025 | 210 | -19 % |
| Mar 2025 | 260 | +53 % |
| Feb 2025 | 170 | -19 % |
| Jan 2025 | 210 | -19 % |
| Dec 2024 | 260 | -19 % |
| Nov 2024 | 320 | 0 % |
| Oct 2024 | 320 | +23 % |
| Sep 2024 | 260 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
nu company competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 44 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 44 | nu company | 170 | -30.1 % |
Background and milestones
The three founders, engineering students, started in 2016 with a homemade plant-based bar using a natural sweetener under the working name Nucao. The aim was a sustainable product with plastic-free packaging and a tree planted per item sold.
- 2016
Founded as Nutritious Solutions GmbH, later nu organics.
- 2018
Renamed the nu company GmbH.
- 2021
14 million euro Series A with Nico Rosberg, Florian Gschwandtner and Michael Durach.
- 2023
Media investment from SevenAccelerator (ProSiebenSat.1) and a distribution agreement with Rewe.
- 2024
Econeers bond at 8 percent interest, volume up to 999,000 euros.
SWOT analysis of nu company
Editorial assessment based on the sources listed and the radar data.
Strengths
- nucao is listed in over 9,000 stores according to reports, including dm, Rossmann and Rewe.
- With SevenAccelerator the brand has a media partner with TV reach.
Weaknesses
- The 2022 net loss of 9.3 million euros exceeded the balance sheet total of 8.4 million euros.
- The repeat purchase rate was around 20 percent according to the founder and was seen as too low.
Opportunities
- The relaunch widens the range with tablets, nuts and fruit snacks for a broader audience.
- Grocery retail listings allow reach beyond the organic niche.
Threats
- Cocoa prices have risen sharply and some customers switch to cheaper chocolate.
- The subordinated bond and losses increase dependence on capital providers.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about nu company
How much revenue does nu company make?
nu company generated über 7 million € in revenue in 2020 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for nu company?
In Jul 2026, nu company was searched about 170 times per month on Google Germany, +8.5 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of nu company?
In the Food & Beverage niche, nu company ranks 44 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and koro.
Who founded nu company?
nu company was founded in 2016 by Christian Fenner, Mathias Tholey and Thomas Stoffels. The company is based in Leipzig.
Is nu company backed by venture capital?
Yes, nu company is backed by venture capital. Investors include Nico Rosberg, Florian Gschwandtner, Michael Durach and SevenAccelerator. Known funding rounds: 2021: Series A, 14 million €; 2023: SevenAccelerator, mittlerer einstelliger million-Betrag (Medien); 2024: Nachrangige Anleihe (Econeers), bis 999.000 €.
How much does nu company spend on marketing?
nu company does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less nu company has to pay for each visit.
How much revenue does nu company make through Google?
The model estimate combines brand searches and organic traffic of nu company with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know nu company) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of nu company be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of nu company after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for nu company.