Brand profile · Germany
nu company Revenue, search volume and competitors 2026
WatchlistLeipzig chocolate startup (2016) with vegan organic chocolate under the brand nucao, listed at dm, Rossmann and Rewe; founders Fenner, Tholey, Stoffels.
Fact sheet
- Founded
- 2016
- Founders
- Christian Fenner, Mathias Tholey, Thomas Stoffels
- Headquarters
- Leipzig
- Company
- the nu company GmbH
- Employees
- über 70 (älterer Stand, Jahr unbekannt)
- Funding
- Venture capital backed
- Investors
- Nico Rosberg, Florian Gschwandtner, Michael Durach, SevenAccelerator
- Funding rounds
- 2021: Series A, 14 million €; 2023: SevenAccelerator, mittlerer einstelliger million-Betrag (Medien); 2024: Nachrangige Anleihe (Econeers), bis 999.000 €
Background and milestones
The three founders, engineering students, started in 2016 with a homemade plant-based bar using a natural sweetener under the working name Nucao. The aim was a sustainable product with plastic-free packaging and a tree planted per item sold.
- 2016
Founded as Nutritious Solutions GmbH, later nu organics.
- 2018
Renamed the nu company GmbH.
- 2021
14 million euro Series A with Nico Rosberg, Florian Gschwandtner and Michael Durach.
- 2023
Media investment from SevenAccelerator (ProSiebenSat.1) and a distribution agreement with Rewe.
- 2024
Econeers bond at 8 percent interest, volume up to 999,000 euros.
SWOT analysis of nu company
Editorial assessment based on the sources listed and the radar data.
Strengths
- nucao is listed in over 9,000 stores according to reports, including dm, Rossmann and Rewe.
- With SevenAccelerator the brand has a media partner with TV reach.
Weaknesses
- The 2022 net loss of 9.3 million euros exceeded the balance sheet total of 8.4 million euros.
- The repeat purchase rate was around 20 percent according to the founder and was seen as too low.
Opportunities
- The relaunch widens the range with tablets, nuts and fruit snacks for a broader audience.
- Grocery retail listings allow reach beyond the organic niche.
Threats
- Cocoa prices have risen sharply and some customers switch to cheaper chocolate.
- The subordinated bond and losses increase dependence on capital providers.
What is behind the demand?
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Sources
Frequently asked questions about nu company
How much revenue does nu company make?
nu company generated über 7 million € in revenue in 2020 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded nu company?
nu company was founded in 2016 by Christian Fenner, Mathias Tholey and Thomas Stoffels. The company is based in Leipzig.
Is nu company backed by venture capital?
Yes, nu company is backed by venture capital. Investors include Nico Rosberg, Florian Gschwandtner, Michael Durach and SevenAccelerator. Known funding rounds: 2021: Series A, 14 million €; 2023: SevenAccelerator, mittlerer einstelliger million-Betrag (Medien); 2024: Nachrangige Anleihe (Econeers), bis 999.000 €.
How much does nu company spend on marketing?
nu company does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less nu company has to pay for each visit.
How much revenue does nu company make through Google?
The model estimate combines brand searches and organic traffic of nu company with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know nu company) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of nu company be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of nu company after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for nu company.
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