Brand profile · Germany
Nothing Tech Revenue, search volume and competitors 2026
InternationalLondon consumer electronics brand (smartphones, earbuds) by OnePlus co-founder Carl Pei, founded 2020, valued at 1.3 billion US dollars.
Fact sheet
- Founded
- 2020
- Founders
- Carl Pei, Akis Evangelidis
- Headquarters
- London
- Company
- Nothing Technology Limited
- Employees
- ca. 900 (2026)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Tiger Global, GV, Highland Europe, EQT Ventures, Qualcomm Ventures, Nikhil Kamath
- Funding rounds
- 2020: Seed, 7 million US-$; 2021: Series A, 50 million US-$; 2022: Series B, 70 million US-$; 2023: Series B1, 96 million US-$; 2025: Series C, 200 million US-$
Background and milestones
Carl Pei left OnePlus, which he co-founded, in 2020 and started Nothing in October 2020. The aim was a consumer electronics brand with a clear, transparent design.
- 2020
Founding, 7 million US dollar seed round.
- 2021
First product Ear (1), 50 million US dollar Series A.
- 2022
Phone (1) launches, 70 million US dollar Series B.
- 2025
200 million US dollar Series C at 1.3 billion dollar valuation, Phone (3) launches.
SWOT analysis of Nothing Tech
Editorial assessment based on the sources listed and the radar data.
Strengths
- Revenue doubled to over 500 million US dollars in 2024 according to Wikipedia.
- The 200 million dollar Series C in 2025 secures capital for new device categories.
Weaknesses
- The brand competes against Samsung, Apple and Xiaomi, which have far larger volumes.
- The business depends on a few product lines.
Opportunities
- Planned AI devices, including glasses from 2027, open up new product categories.
- The community round strengthens customer loyalty.
Threats
- Supply chains and component prices weigh on electronics margins.
- Intense competition in the smartphone market with heavy discounting.
What is behind the demand?
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Sources
Frequently asked questions about Nothing Tech
How much revenue does Nothing Tech make?
Nothing Tech generated über 500 million $ in revenue in 2024 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded Nothing Tech?
Nothing Tech was founded in 2020 by Carl Pei and Akis Evangelidis. The company is based in London.
Was Nothing Tech on Die Höhle der Löwen?
No, Nothing Tech did not appear on the German TV show Die Höhle der Löwen.
Is Nothing Tech backed by venture capital?
Yes, Nothing Tech is backed by venture capital. Investors include Tiger Global, GV, Highland Europe, EQT Ventures, Qualcomm Ventures and Nikhil Kamath. Known funding rounds: 2020: Seed, 7 million US-$; 2021: Series A, 50 million US-$; 2022: Series B, 70 million US-$; 2023: Series B1, 96 million US-$; 2025: Series C, 200 million US-$.
How much does Nothing Tech spend on marketing?
Nothing Tech does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Nothing Tech has to pay for each visit.
How much revenue does Nothing Tech make through Google?
The model estimate combines brand searches and organic traffic of Nothing Tech with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Nothing Tech) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Nothing Tech be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Nothing Tech after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Nothing Tech.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.