Brand profile · Germany
Nothing Tech Revenue, search volume and competitors 2026
InternationalLondon consumer electronics brand (smartphones, earbuds) by OnePlus co-founder Carl Pei, founded 2020, valued at 1.3 billion US dollars.
Fact sheet
- Founded
- 2020
- Founders
- Carl Pei, Akis Evangelidis
- Headquarters
- London
- Company
- Nothing Technology Limited
- Employees
- ca. 900 (2026)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Tiger Global, GV, Highland Europe, EQT Ventures, Qualcomm Ventures, Nikhil Kamath
- Funding rounds
- 2020: Seed, 7 million US-$; 2021: Series A, 50 million US-$; 2022: Series B, 70 million US-$; 2023: Series B1, 96 million US-$; 2025: Series C, 200 million US-$
Nothing Tech search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 480 | -33 % |
| Jun 2026 | 720 | 0 % |
| May 2026 | 720 | -28 % |
| Apr 2026 | 1,000 | 0 % |
| Mar 2026 | 1,000 | +108 % |
| Feb 2026 | 480 | -19 % |
| Jan 2026 | 590 | 0 % |
| Dec 2025 | 590 | 0 % |
| Nov 2025 | 590 | 0 % |
| Oct 2025 | 590 | -18 % |
| Sep 2025 | 720 | +50 % |
| Aug 2025 | 480 | -52 % |
| Jul 2025 | 1,000 | +39 % |
| Jun 2025 | 720 | 0 % |
| May 2025 | 720 | +50 % |
| Apr 2025 | 480 | -33 % |
| Mar 2025 | 720 | +125 % |
| Feb 2025 | 320 | -18 % |
| Jan 2025 | 390 | 0 % |
| Dec 2024 | 390 | -34 % |
| Nov 2024 | 590 | +23 % |
| Oct 2024 | 480 | -19 % |
| Sep 2024 | 590 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Nothing Tech competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Lifestyle Rank 35 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
| 35 | Nothing Tech | 480 | -41.0 % |
Tech & Electro Rank 10 of 10
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Framework | 27,100 | -9.5 % |
| 2 | Quad Lock | 27,100 | +6.4 % |
| 3 | Nomad | 14,800 | +13.8 % |
| 4 | Keychron | 12,100 | -6.9 % |
| 5 | Peak Design | 9,900 | -6.9 % |
| 6 | sushi-bikes | 9,900 | -8.0 % |
| 7 | Devialet | 4,400 | -18.5 % |
| 8 | lomi | 2,400 | +50.0 % |
| 9 | Native Union | 880 | -12.0 % |
| 10 | Nothing Tech | 480 | -41.0 % |
Background and milestones
Carl Pei left OnePlus, which he co-founded, in 2020 and started Nothing in October 2020. The aim was a consumer electronics brand with a clear, transparent design.
- 2020
Founding, 7 million US dollar seed round.
- 2021
First product Ear (1), 50 million US dollar Series A.
- 2022
Phone (1) launches, 70 million US dollar Series B.
- 2025
200 million US dollar Series C at 1.3 billion dollar valuation, Phone (3) launches.
SWOT analysis of Nothing Tech
Editorial assessment based on the sources listed and the radar data.
Strengths
- Revenue doubled to over 500 million US dollars in 2024 according to Wikipedia.
- The 200 million dollar Series C in 2025 secures capital for new device categories.
Weaknesses
- The brand competes against Samsung, Apple and Xiaomi, which have far larger volumes.
- The business depends on a few product lines.
Opportunities
- Planned AI devices, including glasses from 2027, open up new product categories.
- The community round strengthens customer loyalty.
Threats
- Supply chains and component prices weigh on electronics margins.
- Intense competition in the smartphone market with heavy discounting.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about Nothing Tech
How much revenue does Nothing Tech make?
Nothing Tech generated über 500 million $ in revenue in 2024 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for Nothing Tech?
In Jul 2026, Nothing Tech was searched about 480 times per month on Google Germany, -21.3 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Nothing Tech?
In the Lifestyle niche, Nothing Tech ranks 35 of 48 by brand search volume. The strongest competitors are teveo, ouraring and airup.
Who founded Nothing Tech?
Nothing Tech was founded in 2020 by Carl Pei and Akis Evangelidis. The company is based in London.
Was Nothing Tech on Die Höhle der Löwen?
No, Nothing Tech did not appear on the German TV show Die Höhle der Löwen.
Is Nothing Tech backed by venture capital?
Yes, Nothing Tech is backed by venture capital. Investors include Tiger Global, GV, Highland Europe, EQT Ventures, Qualcomm Ventures and Nikhil Kamath. Known funding rounds: 2020: Seed, 7 million US-$; 2021: Series A, 50 million US-$; 2022: Series B, 70 million US-$; 2023: Series B1, 96 million US-$; 2025: Series C, 200 million US-$.
How much does Nothing Tech spend on marketing?
Nothing Tech does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Nothing Tech has to pay for each visit.
How much revenue does Nothing Tech make through Google?
The model estimate combines brand searches and organic traffic of Nothing Tech with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Nothing Tech) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Nothing Tech be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Nothing Tech after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Nothing Tech.