Brand profile · Germany
noorlys Revenue, search volume and competitors 2026
InsolventFair outdoor and surf fashion from Kiel, grown out of Shisha Clothing; in insolvency proceedings since September 2026 with announced continuation.
Fact sheet
- Founder
- Christoph Schwarz
- Headquarters
- Kiel
- Company
- NOORLYS GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
noorlys search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 2,900 | +21 % |
| Jun 2026 | 2,400 | -45 % |
| May 2026 | 4,400 | 0 % |
| Apr 2026 | 4,400 | -19 % |
| Mar 2026 | 5,400 | 0 % |
| Feb 2026 | 5,400 | -18 % |
| Jan 2026 | 6,600 | 0 % |
| Dec 2025 | 6,600 | -19 % |
| Nov 2025 | 8,100 | +23 % |
| Oct 2025 | 6,600 | +22 % |
| Sep 2025 | 5,400 | +23 % |
| Aug 2025 | 4,400 | -19 % |
| Jul 2025 | 5,400 | +23 % |
| Jun 2025 | 4,400 | -19 % |
| May 2025 | 5,400 | 0 % |
| Apr 2025 | 5,400 | -18 % |
| Mar 2025 | 6,600 | 0 % |
| Feb 2025 | 6,600 | -19 % |
| Jan 2025 | 8,100 | 0 % |
| Dec 2024 | 8,100 | 0 % |
| Nov 2024 | 8,100 | 0 % |
| Oct 2024 | 8,100 | +23 % |
| Sep 2024 | 6,600 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
noorlys competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 22 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 22 | noorlys | 2,900 | -22.3 % |
Background and milestones
Christoph Schwarz founded the label Shisha Clothing during his design studies. NOORLYS emerged from it as a second label focused on fair production and sustainable materials.
- 2025
Store in Kiel (Theodor-Heuss-Ring) closed at year end.
- 2026
Preliminary insolvency proceedings in late July, opened on 1 September; rescue sale and announced shop reopening in autumn.
SWOT analysis of noorlys
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear fair fashion profile with vegan or recycled materials and production in Portugal and Turkey.
- About 2,900 brand searches per month in Germany.
Weaknesses
- Insolvency proceedings since 1 September 2026.
- Weak sales during Kiel Week and closure of the store at the end of 2025.
Opportunities
- Attention from the rescue sale and the announced reopening.
- Growing interest in fair and sustainable fashion.
Threats
- Financing of the continuation remains open.
- Strong competition in sustainable fashion amid a weak economy.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about noorlys
How much revenue does noorlys make?
There are no documented revenue figures for noorlys. After login, the brand profile shows a model estimate of organic revenue based on 2,900 brand searches per month, split into brand and non-brand.
How many people search for noorlys?
In Jul 2026, noorlys was searched about 2,900 times per month on Google Germany, -36.2 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of noorlys?
In the Clothing niche, noorlys ranks 22 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded noorlys?
noorlys was founded by Christoph Schwarz. The company is based in Kiel.
Was noorlys on Die Höhle der Löwen?
No, noorlys did not appear on the German TV show Die Höhle der Löwen.
Is noorlys backed by venture capital?
No, there is no known venture capital funding for noorlys.
How much does noorlys spend on marketing?
noorlys does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less noorlys has to pay for each visit.
How much revenue does noorlys make through Google?
The model estimate combines brand searches and organic traffic of noorlys with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know noorlys) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of noorlys be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of noorlys after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for noorlys.