Brand profile · Germany
noorlys Revenue, search volume and competitors 2026
InsolventFair outdoor and surf fashion from Kiel, grown out of Shisha Clothing; in insolvency proceedings since September 2026 with announced continuation.
Fact sheet
- Founder
- Christoph Schwarz
- Headquarters
- Kiel
- Company
- NOORLYS GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
Background and milestones
Christoph Schwarz founded the label Shisha Clothing during his design studies. NOORLYS emerged from it as a second label focused on fair production and sustainable materials.
- 2025
Store in Kiel (Theodor-Heuss-Ring) closed at year end.
- 2026
Preliminary insolvency proceedings in late July, opened on 1 September; rescue sale and announced shop reopening in autumn.
SWOT analysis of noorlys
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear fair fashion profile with vegan or recycled materials and production in Portugal and Turkey.
- About 2,900 brand searches per month in Germany.
Weaknesses
- Insolvency proceedings since 1 September 2026.
- Weak sales during Kiel Week and closure of the store at the end of 2025.
Opportunities
- Attention from the rescue sale and the announced reopening.
- Growing interest in fair and sustainable fashion.
Threats
- Financing of the continuation remains open.
- Strong competition in sustainable fashion amid a weak economy.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about noorlys
How much revenue does noorlys make?
There are no documented revenue figures for noorlys. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded noorlys?
noorlys was founded by Christoph Schwarz. The company is based in Kiel.
Was noorlys on Die Höhle der Löwen?
No, noorlys did not appear on the German TV show Die Höhle der Löwen.
Is noorlys backed by venture capital?
No, there is no known venture capital funding for noorlys.
How much does noorlys spend on marketing?
noorlys does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less noorlys has to pay for each visit.
How much revenue does noorlys make through Google?
The model estimate combines brand searches and organic traffic of noorlys with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know noorlys) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of noorlys be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of noorlys after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for noorlys.
Want to make your own brand this visible?
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