Brand profile · Germany
nisolo Revenue, search volume and competitors 2026
Watchlist InternationalUS footwear and leather goods brand from Nashville with an EU shop, taken over by Project Bound in 2025 after foreclosure.
Fact sheet
- Founded
- 2011
- Founders
- Patrick Woodyard, Zoe Cleary
- Headquarters
- Nashville
- Company
- Project Bound Inc. (vorher Nisolo LLC)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Agora Partnerships, Denali Venture Philanthropy, InvestTN
- Funding rounds
- 2020: Eigenkapital (laut Venture Nashville), Ziel 14,1 million USD, davon 9,1 million USD von 34 Investoren; 2024: Finanzierungsrunde (laut Profilangabe), 4 million USD
Background and milestones
Nisolo started in Nashville in 2011 as a brand for ethically made footwear. The core was production with fair wages for artisans in Peru and Mexico.
- 2011
Founded in Nashville.
- 2024
Pause of the Peruvian factory Creatra in July with 57 workers, permanent closure in January 2025.
- 2025
Foreclosure of Nisolo LLC in January, brand taken over by Project Bound Inc. in February.
SWOT analysis of nisolo
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well-known retail partners such as Nordstrom, Anthropologie and Madewell support brand reach.
- The EU shop with euro prices and shipping to Germany lowers the entry barrier for German customers.
Weaknesses
- Foreclosure of Nisolo LLC in January 2025 and closure of its own factory in Peru.
- The end of the Five for Five programme and unpaid prior liabilities weigh on trust.
Opportunities
- The new owner Project Bound can reposition the brand free of legacy liabilities.
- Retail partners and the EU shop offer starting points to build the German business deliberately under new leadership.
Threats
- The loss of B Corp certification and the Eco-Stylist rating weakens the sustainability profile.
- With 50 monthly brand searches in Germany, demand in the German market is low.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about nisolo
How much revenue does nisolo make?
nisolo generated über 150 million USD kumuliert (Profilangabe, nicht belegt) in revenue in o. J. (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded nisolo?
nisolo was founded in 2011 by Patrick Woodyard and Zoe Cleary. The company is based in Nashville.
Was nisolo on Die Höhle der Löwen?
No, nisolo did not appear on the German TV show Die Höhle der Löwen.
Is nisolo backed by venture capital?
nisolo is not funded from its own resources alone. Investors include Agora Partnerships, Denali Venture Philanthropy and InvestTN.
How much does nisolo spend on marketing?
nisolo does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less nisolo has to pay for each visit.
How much revenue does nisolo make through Google?
The model estimate combines brand searches and organic traffic of nisolo with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know nisolo) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of nisolo be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of nisolo after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for nisolo.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.