Brand profile · Germany
nikinclothing Revenue, search volume and competitors 2026
Swiss clothing brand from Lenzburg that has a tree planted for each product sold, financed with over CHF 5m of crowdinvesting in 2022.
Fact sheet
- Founded
- 2016
- Founders
- Nicholas Hänny, Robin Gnehm
- Headquarters
- Lenzburg
- Company
- NIKIN AG
- Employees
- ca. 50 (Februar 2024)
- Die Höhle der Löwen (German TV show)
- Yes, season 5 (Schweizer Version) (2023)
- Funding
- No venture capital known
- Investors
- Crowdinvesting (über 4.000 Anleger:innen)
- Funding rounds
- 2022: Crowdinvesting (Kapitalerhöhung), über 5 million CHF
Background and milestones
Robin Gnehm was impressed by Canada's forests. One evening in Lenzburg he and Nicholas Hänny decided to produce beanies and plant a tree for each one sold.
- 2016
Founded with CHF 5,000 of start capital.
- 2021
Expansion in Germany, according to Startupticker over 50,000 customers there and CHF 13m revenue.
- 2022
Crowdinvesting of over CHF 5m from more than 4,000 investors.
- 2023
Appearance on Die Höhle der Löwen Schweiz, season 5.
- 2024
Cut of 10 of about 50 jobs (12.2 full-time positions) because sales targets were repeatedly missed.
SWOT analysis of nikinclothing
Editorial assessment based on the sources listed and the radar data.
Strengths
- A clear, easy-to-explain concept with one tree planted per product sold and a strong brand in Switzerland.
- A broad investor base through crowdinvesting with over 4,000 participants.
Weaknesses
- Sales targets were repeatedly missed, and 10 of about 50 jobs were cut in February 2024.
- With 70 monthly brand searches in Germany, awareness in the German market is low.
Opportunities
- The German market, with over 50,000 customers already (as of 2021), offers room to grow.
- Proximity to Switzerland and the crowdinvesting base of over 4,000 participants can serve as a referral and customer base for further collections.
Threats
- The market for sustainable streetwear is crowded and price-sensitive.
- The brand relies heavily on its own online shop and the Swiss home market.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about nikinclothing
How much revenue does nikinclothing make?
nikinclothing generated around 13 million CHF (Stand Bericht April 2021, +80 % zum Vorjahr) in revenue in o. J. (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded nikinclothing?
nikinclothing was founded in 2016 by Nicholas Hänny and Robin Gnehm. The company is based in Lenzburg.
Was nikinclothing on Die Höhle der Löwen?
Yes, nikinclothing appeared on the German TV show Die Höhle der Löwen in season 5 (Schweizer Version) (2023).
Is nikinclothing backed by venture capital?
No, there is no known venture capital funding for nikinclothing. Shareholders include Crowdinvesting (über 4.000 Anleger:innen).
How much does nikinclothing spend on marketing?
nikinclothing does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less nikinclothing has to pay for each visit.
How much revenue does nikinclothing make through Google?
The model estimate combines brand searches and organic traffic of nikinclothing with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know nikinclothing) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of nikinclothing be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of nikinclothing after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for nikinclothing.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.