Brand profile · Germany
newkee Revenue, search volume and competitors 2026
Sun and skin care by Angelique Kerber and Manuel Neuer, founded in 2022, with 2.59 million euros revenue in 2025 via retail and online.
Fact sheet
- Founded
- 2022
- Founders
- Angelique Kerber, Manuel Neuer
- Headquarters
- Marburg
- Company
- Deutsche Kosmetikwerke AG
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- NanoRepro AG, Paedi Protect AG, Angelique Kerber
Background and milestones
Both founders had personal experience with skin conditions: Angelique Kerber suffered UV-related pigmentation disorders during her career, and Manuel Neuer underwent several operations for skin cancer. This led to the idea of their own sun and care brand for active people.
- 2022
Founding of Deutsche Kosmetikwerke AG with the brand newkee by Kerber, Neuer and Paedi Protect AG.
- 2024
Consumer federation vzbv sues over advertising claims, Marburg Regional Court confirms the proceedings.
- 2025
Revenue grows by almost 37 percent to 2.59 million euros.
SWOT analysis of newkee
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well-known founders and distribution via drugstore and grocery retail such as Müller, EDEKA and Kaufland.
- Revenue grew almost 37 percent to 2.59 million euros in 2025.
Weaknesses
- Small revenue base compared with established sun care brands.
- Advertising claims about natural ingredients and climate neutrality are the subject of a vzbv lawsuit.
Opportunities
- Bundling of production, purchasing and sales with NanoRepro and Paedi Protect to scale.
- Brand search volume of about 2,400 per month shows existing awareness.
Threats
- Strong competition from drugstore and sun care brands in a seasonal market.
- Reliance on celebrities as brand ambassadors, Kerber is committed through 2028.
What is behind the demand?
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Sources
- newkee Shop (Sortiment, Preise, Handelspartner)
- NanoRepro AG Geschäftsjahr 2025 (Umsatz 2,59 Mio. Euro, +37 Prozent)
- Nebenwerte Magazin: NanoRepro übernimmt Kontrolle bei newkee
- Promiflash: Kerber und Neuer gründen Firma (2022)
- Sport1: Juristischer Ärger für Neuer und Kerber (vzbv-Klage)
- Haptica Firmenprofil newkee
- DHDL-Datenbank, Suche newkee
Frequently asked questions about newkee
How much revenue does newkee make?
newkee generated around 2,59 million € in revenue in 2025 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded newkee?
newkee was founded in 2022 by Angelique Kerber and Manuel Neuer. The company is based in Marburg.
Was newkee on Die Höhle der Löwen?
No, newkee did not appear on the German TV show Die Höhle der Löwen.
Is newkee backed by venture capital?
No, there is no known venture capital funding for newkee. Shareholders include NanoRepro AG, Paedi Protect AG and Angelique Kerber.
How much does newkee spend on marketing?
newkee does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less newkee has to pay for each visit.
How much revenue does newkee make through Google?
The model estimate combines brand searches and organic traffic of newkee with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know newkee) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of newkee be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of newkee after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for newkee.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.