Brand profile · Germany
naturtreu Revenue, search volume and competitors 2026
Northern German brand for vegan food supplements, sold online and in over 430 Müller stores, operated by ZENKOH GmbH.
Fact sheet
- Founded
- 2018
- Founders
- Alexander Adlung, Alexander Jansen
- Headquarters
- Rellingen
- Company
- ZENKOH GmbH
- Employees
- ca. 70
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
Background and milestones
According to the company, Alexander Adlung looked for plant-based alternatives to inner restlessness and was convinced by ashwagandha, rhodiola and B vitamins. Together with Alexander Jansen he then developed plant-based nutrient complexes.
- 2018
NATURTREU founded in Hamburg (per press release; ZENKOH GmbH registered in 2017).
- 2024
First TV commercial in January.
SWOT analysis of naturtreu
Editorial assessment based on the sources listed and the radar data.
Strengths
- Retail lists NATURTREU in over 430 Müller stores, over 300 pharmacies as well as Alnatura and denn’s.
- 90,500 monthly searches show high brand visibility in the supplement market.
Weaknesses
- Single products list at around €27, which is high compared with drugstore private labels.
- Revenue is not published, so market position can only be gauged by search volume and retail listings.
Opportunities
- After the first TV commercial in 2024, awareness can be expanded further through retail.
- The B2B division opens additional sales channels beside shop and retail.
Threats
- Online brands such as Sunday Natural and Natural Elements as well as drugstore private labels compete strongly in the niche.
- Food supplements are subject to strict advertising rules, which limits communication.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about naturtreu
How much revenue does naturtreu make?
There are no documented revenue figures for naturtreu. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded naturtreu?
naturtreu was founded in 2018 by Alexander Adlung and Alexander Jansen. The company is based in Rellingen.
Was naturtreu on Die Höhle der Löwen?
No, naturtreu did not appear on the German TV show Die Höhle der Löwen.
Is naturtreu backed by venture capital?
No, there is no known venture capital funding for naturtreu.
How much does naturtreu spend on marketing?
naturtreu does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less naturtreu has to pay for each visit.
How much revenue does naturtreu make through Google?
The model estimate combines brand searches and organic traffic of naturtreu with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know naturtreu) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of naturtreu be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of naturtreu after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for naturtreu.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.