Brand profile · Germany
Native Union Revenue, search volume and competitors 2026
Design-led tech accessories brand (chargers, cables, cases, bags), founded in 2009 by Igor Duc and John Brunner, based in Hong Kong.
Fact sheet
- Founded
- 2009
- Founders
- Igor Duc, John Brunner
- Headquarters
- Hongkong
- Die Höhle der Löwen (German TV show)
- Did not appear
Native Union search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 880 | -12 % |
| Jun 2026 | 1,000 | 0 % |
| May 2026 | 1,000 | 0 % |
| Apr 2026 | 1,000 | +14 % |
| Mar 2026 | 880 | 0 % |
| Feb 2026 | 880 | -12 % |
| Jan 2026 | 1,000 | 0 % |
| Dec 2025 | 1,000 | 0 % |
| Nov 2025 | 1,000 | -23 % |
| Oct 2025 | 1,300 | 0 % |
| Sep 2025 | 1,300 | +120 % |
| Aug 2025 | 590 | 0 % |
| Jul 2025 | 590 | +23 % |
| Jun 2025 | 480 | -33 % |
| May 2025 | 720 | 0 % |
| Apr 2025 | 720 | 0 % |
| Mar 2025 | 720 | 0 % |
| Feb 2025 | 720 | 0 % |
| Jan 2025 | 720 | 0 % |
| Dec 2024 | 720 | -18 % |
| Nov 2024 | 880 | -12 % |
| Oct 2024 | 1,000 | +14 % |
| Sep 2024 | 880 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Native Union competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Hardware & Car Rank 4 of 4
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Quad Lock | 27,100 | +6.4 % |
| 2 | Nomad | 14,800 | +13.8 % |
| 3 | Peak Design | 9,900 | -6.9 % |
| 4 | Native Union | 880 | -12.0 % |
Tech & Electro Rank 9 of 10
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Framework | 27,100 | -9.5 % |
| 2 | Quad Lock | 27,100 | +6.4 % |
| 3 | Nomad | 14,800 | +13.8 % |
| 4 | Keychron | 12,100 | -6.9 % |
| 5 | Peak Design | 9,900 | -6.9 % |
| 6 | sushi-bikes | 9,900 | -8.0 % |
| 7 | Devialet | 4,400 | -18.5 % |
| 8 | lomi | 2,400 | +50.0 % |
| 9 | Native Union | 880 | -12.0 % |
| 10 | Nothing Tech | 480 | -41.0 % |
Background and milestones
After the first iPhone launched, Parisian Igor Duc wanted to develop accessories combining design and function. Together with John Brunner, whom he met in Hong Kong, he launched the retro handset Pop Phone.
- 2009
Founded by Igor Duc and John Brunner in Hong Kong (according to third-party sources).
- 2025
Move of production from China to Vietnam and Indonesia announced.
SWOT analysis of Native Union
Editorial assessment based on the sources listed and the radar data.
Strengths
- The range spans cables, power banks and bags and is also sold in Apple stores.
- Annual revenue is around 25 million US dollars according to Monocle.
Weaknesses
- The United States is the main market; Germany is reached through specialist retail.
- A dedicated German shop is not documented.
Opportunities
- Magnetic power banks are the best-selling single product and address a growing accessories market.
- Moving production can reduce tariff exposure.
Threats
- The tech accessories market is highly competitive, for example from Anker and Apple itself.
- Tariffs and Asian supply chains weigh on costs.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about Native Union
How much revenue does Native Union make?
Native Union generated around 25 million $ (~22 million €) in revenue in 2025 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for Native Union?
In Jul 2026, Native Union was searched about 880 times per month on Google Germany, +60.9 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Native Union?
In the Hardware & Car niche, Native Union ranks 4 of 4 by brand search volume. The strongest competitors are Quad Lock, Nomad and Peak Design.
Who founded Native Union?
Native Union was founded in 2009 by Igor Duc and John Brunner. The company is based in Hongkong.
Was Native Union on Die Höhle der Löwen?
No, Native Union did not appear on the German TV show Die Höhle der Löwen.
How much does Native Union spend on marketing?
Native Union does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Native Union has to pay for each visit.
How much revenue does Native Union make through Google?
The model estimate combines brand searches and organic traffic of Native Union with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Native Union) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Native Union be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Native Union after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Native Union.