Brand profile · Germany
Native Union Revenue, search volume and competitors 2026
Design-led tech accessories brand (chargers, cables, cases, bags), founded in 2009 by Igor Duc and John Brunner, based in Hong Kong.
Fact sheet
- Founded
- 2009
- Founders
- Igor Duc, John Brunner
- Headquarters
- Hongkong
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
After the first iPhone launched, Parisian Igor Duc wanted to develop accessories combining design and function. Together with John Brunner, whom he met in Hong Kong, he launched the retro handset Pop Phone.
- 2009
Founded by Igor Duc and John Brunner in Hong Kong (according to third-party sources).
- 2025
Move of production from China to Vietnam and Indonesia announced.
SWOT analysis of Native Union
Editorial assessment based on the sources listed and the radar data.
Strengths
- The range spans cables, power banks and bags and is also sold in Apple stores.
- Annual revenue is around 25 million US dollars according to Monocle.
Weaknesses
- The United States is the main market; Germany is reached through specialist retail.
- A dedicated German shop is not documented.
Opportunities
- Magnetic power banks are the best-selling single product and address a growing accessories market.
- Moving production can reduce tariff exposure.
Threats
- The tech accessories market is highly competitive, for example from Anker and Apple itself.
- Tariffs and Asian supply chains weigh on costs.
What is behind the demand?
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Sources
Frequently asked questions about Native Union
How much revenue does Native Union make?
Native Union generated around 25 million $ (~22 million €) in revenue in 2025 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded Native Union?
Native Union was founded in 2009 by Igor Duc and John Brunner. The company is based in Hongkong.
Was Native Union on Die Höhle der Löwen?
No, Native Union did not appear on the German TV show Die Höhle der Löwen.
How much does Native Union spend on marketing?
Native Union does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Native Union has to pay for each visit.
How much revenue does Native Union make through Google?
The model estimate combines brand searches and organic traffic of Native Union with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Native Union) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Native Union be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Native Union after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Native Union.
Want to make your own brand this visible?
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