Brand profile · Germany
nalasbaby Revenue, search volume and competitors 2026
British baby and kids care brand (2022) by rapper Krept and Sasha Ellese Gilbert, vegan and made in Britain; also ships to the EU.
Fact sheet
- Founded
- 2022
- Founders
- Casyo Johnson (Krept), Sasha Ellese Gilbert
- Headquarters
- Großbritannien
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Marcus Rashford, Jadon Sancho, Anthony Joshua, Jourdan Dunn, Yung Filly
- Funding rounds
- 2024: Beteiligung prominenter Investoren, nicht veröffentlicht
nalasbaby search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 10 | 0 % |
| Jun 2026 | 10 | 0 % |
| May 2026 | 10 | – |
| Apr 2026 | 0 | -100 % |
| Mar 2026 | 10 | 0 % |
| Feb 2026 | 10 | 0 % |
| Jan 2026 | 10 | 0 % |
| Dec 2025 | 10 | 0 % |
| Nov 2025 | 10 | 0 % |
| Oct 2025 | 10 | 0 % |
| Sep 2025 | 10 | 0 % |
| Aug 2025 | 10 | 0 % |
| Jul 2025 | 10 | 0 % |
| Jun 2025 | 10 | 0 % |
| May 2025 | 10 | 0 % |
| Apr 2025 | 10 | 0 % |
| Mar 2025 | 10 | 0 % |
| Feb 2025 | 10 | 0 % |
| Jan 2025 | 10 | 0 % |
| Dec 2024 | 10 | 0 % |
| Nov 2024 | 10 | 0 % |
| Oct 2024 | 10 | 0 % |
| Sep 2024 | 10 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
nalasbaby competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Baby & Kids Rank 6 of 6
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Stokke | 9,900 | +6.5 % |
| 2 | Lalo | 720 | -21.7 % |
| 3 | LOVEVRY | 590 | -31.7 % |
| 4 | emma&noah | 260 | +13.0 % |
| 5 | Little Unicorn | 50 | -21.1 % |
| 6 | nalasbaby | 10 | +50.0 % |
Background and milestones
Krept and Sasha Ellese Gilbert were looking for natural care products for their daughter Nala, born in 2020, and saw a gap in the market. They launched Nala's Baby in 2022.
- 2022
Launch of Nala's Baby.
- 2024
Listing at Sainsbury's in almost 400 stores and entry of celebrity investors.
- 2025
Sterilising spray in more than 700 Tesco stores.
- 2026
Partnership with PAW Patrol.
SWOT analysis of nalasbaby
Editorial assessment based on the sources listed and the radar data.
Strengths
- The brand is listed at major British chains such as Sainsbury's, Boots and Tesco.
- According to The Voice, more than three million products have been sold.
- Celebrity investors such as Marcus Rashford and Anthony Joshua raise awareness.
Weaknesses
- There is no documented retail partner in Germany, and demand is about 10 searches per month.
- The shop prices in pounds, and import charges may apply to EU deliveries.
Opportunities
- Existing shipping to EU countries allows tests in the German market without a local entity.
- The PAW Patrol licensing deal targets families with young children.
Threats
- Baby care is a niche with established brands and retailer private labels.
- Awareness depends heavily on founder Krept as a person.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- Nala's Baby Startseite
- Nala's Baby Über uns
- Nala's Baby FAQ (Versand UK, Irland, EU)
- The Voice: Nala's Baby goes from strength to strength (Oktober 2025)
- The Voice: Marcus Rashford und Jadon Sancho investieren (August 2024)
- The Voice: Nala's Baby und PAW Patrol (Februar 2026)
- Wikipedia: Krept and Konan (Tochter Nala)
Frequently asked questions about nalasbaby
How much revenue does nalasbaby make?
nalasbaby generated around 5,5 million £ (laut The Voice, Stand Oktober 2025) in revenue in o. J. (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for nalasbaby?
In Jul 2026, nalasbaby was searched about 10 times per month on Google Germany, +0.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of nalasbaby?
In the Baby & Kids niche, nalasbaby ranks 6 of 6 by brand search volume. The strongest competitors are Stokke, Lalo and LOVEVRY.
Who founded nalasbaby?
nalasbaby was founded in 2022 by Casyo Johnson (Krept) and Sasha Ellese Gilbert. The company is based in Großbritannien.
Was nalasbaby on Die Höhle der Löwen?
No, nalasbaby did not appear on the German TV show Die Höhle der Löwen.
Is nalasbaby backed by venture capital?
nalasbaby is not funded from its own resources alone. Investors include Marcus Rashford, Jadon Sancho, Anthony Joshua, Jourdan Dunn and Yung Filly.
How much does nalasbaby spend on marketing?
nalasbaby does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less nalasbaby has to pay for each visit.
How much revenue does nalasbaby make through Google?
The model estimate combines brand searches and organic traffic of nalasbaby with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know nalasbaby) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of nalasbaby be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of nalasbaby after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for nalasbaby.