Brand profile · Germany
mybacs Revenue, search volume and competitors 2026
Swiss D2C brand for synbiotic supplements around gut health, founded in 2018 and backed by Global Founders Capital.
Fact sheet
- Founded
- 2018
- Founders
- Sebastian Wahl, Carl-Philipp von Polheim, Alexander Grassmann, Adrian Weingart
- Headquarters
- Zug (Schweiz) und München
- Company
- mybacs Vertriebs GmbH (laut Startup-Atlas)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Global Founders Capital, Joyance Partners, Business Angels
- Funding rounds
- 2019: Erste Runde, nicht veröffentlicht; 2020: Folgerunde, nicht veröffentlicht
Background and milestones
Sebastian Wahl studied pharmaceutical sciences and Carl-Philipp von Polheim business administration. A shared trip to South America made them aware of the importance of the microbiome, leading to the travel product Travelbacs in 2018.
- 2018
Founding and market entry with the travel product Travelbacs.
- 2019
First financing round (August 2019).
- 2020
Further round with Global Founders Capital and Joyance Partners.
SWOT analysis of mybacs
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well-known venture investors such as Global Founders Capital have backed the company.
- Broad range from capsules to drinks with a subscription model in its own shop.
Weaknesses
- No verified figures on revenue or headcount are available.
- Sales rely heavily on its own online shop.
Opportunities
- Regional shops for Switzerland and Spain show room for expansion into further markets.
- With 22,200 brand searches per month in Germany there is a solid demand base.
Threats
- The probiotics and gut health niche is highly competitive.
- Health claims for supplements are strictly regulated.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about mybacs
How much revenue does mybacs make?
There are no documented revenue figures for mybacs. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded mybacs?
mybacs was founded in 2018 by Sebastian Wahl, Carl-Philipp von Polheim, Alexander Grassmann and Adrian Weingart. The company is based in Zug (Schweiz) und München.
Was mybacs on Die Höhle der Löwen?
No, mybacs did not appear on the German TV show Die Höhle der Löwen.
Is mybacs backed by venture capital?
Yes, mybacs is backed by venture capital. Investors include Global Founders Capital, Joyance Partners and Business Angels. Known funding rounds: 2019: Erste Runde, nicht veröffentlicht; 2020: Folgerunde, nicht veröffentlicht.
How much does mybacs spend on marketing?
mybacs does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less mybacs has to pay for each visit.
How much revenue does mybacs make through Google?
The model estimate combines brand searches and organic traffic of mybacs with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know mybacs) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of mybacs be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of mybacs after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for mybacs.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.