Brand profile · Germany
motelamiio Revenue, search volume and competitors 2026
Munich ceramics label for tableware and home accessories made in Portugal, founded in 2017 by Anna von Hellberg and Laura Castien.
Fact sheet
- Founded
- 2017
- Founders
- Anna von Hellberg, Laura Castien
- Headquarters
- München
- Company
- Motel a Miio GmbH
- Employees
- ca. 300 (laut Interview, ca. 2024)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Maxburg Capital Partners
- Funding rounds
- 2021: Private-Equity-Beteiligung, nicht veröffentlicht
Background and milestones
In 2016 the two friends discovered hand-painted ceramic tableware on a holiday in Portugal and imported two pallets to Munich. The first pop-up sale sold out within 24 hours, after which they had their own designs produced in Portugal in early 2017.
- 2017
Incorporation of the GmbH and launch of own designs made in Portugal.
- 2021
Maxburg Capital Partners comes in as investor.
- 2023
25 stores in five countries (as of November).
SWOT analysis of motelamiio
Editorial assessment based on the sources listed and the radar data.
Strengths
- Double-digit million revenue within three years, by its own account financed from ongoing business.
- Own distribution through shop, sale events and 25 stores without dependence on Amazon.
Weaknesses
- Strong reliance on Instagram and sale events for customer acquisition.
- Co-founder Anna von Hellberg has stepped back from day-to-day operations.
Opportunities
- Range extension beyond ceramics, for example candles and kitchen textiles.
- More stores in the DACH region and the Netherlands with backing from the investor.
Threats
- Many imitators in the ceramics and tableware niche.
- Fixed costs from 25 stores and about 300 employees make the business more sensitive to the economy.
What is behind the demand?
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Sources
Frequently asked questions about motelamiio
How much revenue does motelamiio make?
motelamiio generated zweistelliger million € Bereich (Eigenangabe, OMR) in revenue in 2019 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded motelamiio?
motelamiio was founded in 2017 by Anna von Hellberg and Laura Castien. The company is based in München.
Was motelamiio on Die Höhle der Löwen?
No, motelamiio did not appear on the German TV show Die Höhle der Löwen.
Is motelamiio backed by venture capital?
No, there is no known venture capital funding for motelamiio. Shareholders include Maxburg Capital Partners.
How much does motelamiio spend on marketing?
motelamiio does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less motelamiio has to pay for each visit.
How much revenue does motelamiio make through Google?
The model estimate combines brand searches and organic traffic of motelamiio with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know motelamiio) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of motelamiio be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of motelamiio after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for motelamiio.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.