Brand profile · Germany
morenutrition Revenue, search volume and competitors 2026
AcquiredSupplement brand built by Christian Wolf with a gigantic brand search volume (1.2 million/month).
Fact sheet
- Founded
- 2017
- Founders
- Christian Wolf, Michael Weigl
- Headquarters
- Hamburg (Holding The Quality Group), Produktion in Elmshorn
- Company
- The Quality Group GmbH
- Employees
- über 1.600 (Gruppe)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- CVC Capital Partners (Private Equity, Mehrheit an der Holding seit 2022)
- Funding rounds
- 2022: Mehrheitsübernahme der Holding durch CVC, nicht veröffentlicht
Background and milestones
Christian Wolf built an Instagram audience as a nutrition coach and started his own supplement brand in 2017 together with Michael Weigl. Sales ran mainly through social media and influencer marketing.
- 2017
Founding of More Nutrition by Christian Wolf and Michael Weigl.
- 2021
Merger with ESN (Fitmart) in the holding The Quality Group GmbH.
- 2022
CVC Capital Partners acquires more than 80 percent of The Quality Group.
- 2023
Founders depart after criticism of advertising claims; Heikki Takala later takes over as CEO.
- 2025
Group revenue above EUR 1 billion according to Wikipedia; partnership with RAW Nutrition.
SWOT analysis of morenutrition
Editorial assessment based on the sources listed and the radar data.
Strengths
- Very high brand awareness: about 1.2 million brand searches per month in Germany.
- Reach-driven social media sales through the founder personalities since 2017.
- Part of The Quality Group with group revenue above EUR 1 billion (2025) according to Wikipedia.
Weaknesses
- The group's advertising claims were the subject of court rulings.
- The brand was strongly tied to the founders and their Instagram presence, who left in 2023.
Opportunities
- International expansion of the group, for example via the US partnership with RAW Nutrition.
- Expanding the range in the lifestyle and weight management segment.
Threats
- Regulatory and legal scrutiny of health claims for food supplements.
- Strong competition in the supplement market and dependence on influencer marketing.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
- Handelsblatt via Wikipedia (The Quality Group)
- Business Insider
- Wikipedia: The Quality Group
- Unternehmerblatt: Wem gehört More Nutrition?
- Gründer.de: More Nutrition Gründer
- Unternehmerblatt: Wem gehört ESN?
- More Nutrition: Über uns
Frequently asked questions about morenutrition
How much revenue does morenutrition make?
morenutrition generated around 800 million € (TQG) in revenue in 2024 (rough figure from interviews and press). For 2025: Ziel >1 Mrd € (TQG). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
In-depth analysis in the blog: More Nutrition Revenue: 823,000 Brand Searches & €800M Annual Revenue Explained
Who founded morenutrition?
morenutrition was founded in 2017 by Christian Wolf and Michael Weigl. The company is based in Hamburg (Holding The Quality Group), Produktion in Elmshorn.
Was morenutrition on Die Höhle der Löwen?
No, morenutrition did not appear on the German TV show Die Höhle der Löwen.
Is morenutrition backed by venture capital?
No, there is no known venture capital funding for morenutrition. Shareholders include CVC Capital Partners (Private Equity, Mehrheit an der Holding seit 2022).
How much does morenutrition spend on marketing?
morenutrition does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less morenutrition has to pay for each visit.
How much revenue does morenutrition make through Google?
The model estimate combines brand searches and organic traffic of morenutrition with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know morenutrition) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of morenutrition be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of morenutrition after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for morenutrition.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.