Brand profile · Germany
morenutrition Revenue, search volume and competitors 2026
AcquiredSupplement brand built by Christian Wolf with a gigantic brand search volume (1.2 million/month).
Fact sheet
- Founded
- 2017
- Founders
- Christian Wolf, Michael Weigl
- Headquarters
- Hamburg (Holding The Quality Group), Produktion in Elmshorn
- Company
- The Quality Group GmbH
- Employees
- über 1.600 (Gruppe)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- CVC Capital Partners (Private Equity, Mehrheit an der Holding seit 2022)
- Funding rounds
- 2022: Mehrheitsübernahme der Holding durch CVC, nicht veröffentlicht
morenutrition search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,220,000 | -19 % |
| Jun 2026 | 1,500,000 | -18 % |
| May 2026 | 1,830,000 | 0 % |
| Apr 2026 | 1,830,000 | +83 % |
| Mar 2026 | 1,000,000 | +22 % |
| Feb 2026 | 823,000 | -18 % |
| Jan 2026 | 1,000,000 | +122 % |
| Dec 2025 | 450,000 | -45 % |
| Nov 2025 | 823,000 | +22 % |
| Oct 2025 | 673,000 | +22 % |
| Sep 2025 | 550,000 | -18 % |
| Aug 2025 | 673,000 | 0 % |
| Jul 2025 | 673,000 | -18 % |
| Jun 2025 | 823,000 | 0 % |
| May 2025 | 823,000 | +22 % |
| Apr 2025 | 673,000 | 0 % |
| Mar 2025 | 673,000 | 0 % |
| Feb 2025 | 673,000 | -33 % |
| Jan 2025 | 1,000,000 | +122 % |
| Dec 2024 | 450,000 | -33 % |
| Nov 2024 | 673,000 | -18 % |
| Oct 2024 | 823,000 | 0 % |
| Sep 2024 | 823,000 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
morenutrition competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 1 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
SEO and visibility data for morenutrition (morenutrition.de)
morenutrition.de reaches an Online Presence Score of 72/100, an estimated 1,179,947 organic visits per month and 11,538 ranking keywords.
Around 1,220,000 brand searches per month compare with an estimated 1,179,947 organic visits. Brand searches are therefore roughly on par with the estimated organic traffic. The Google visibility of morenutrition is strongly brand-driven: most visits are likely to come from the brand name.
In the Food & Beverage niche, morenutrition ranks 1 of 3 brands with visibility data by Online Presence Score.
Comparison with competitors in Food & Beverage
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| morenutrition | 72 | 1,179,947 | 11,538 | 1,684 | 54 |
| hellofresh | – | 833,448 | – | – | – |
| koro | – | 542,675 | – | – | – |
| prepmymeal | – | 245,742 | – | – | – |
| waterdrop | – | 178,000 | – | – | – |
| mymuesli | – | 68,447 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Christian Wolf built an Instagram audience as a nutrition coach and started his own supplement brand in 2017 together with Michael Weigl. Sales ran mainly through social media and influencer marketing.
- 2017
Founding of More Nutrition by Christian Wolf and Michael Weigl.
- 2021
Merger with ESN (Fitmart) in the holding The Quality Group GmbH.
- 2022
CVC Capital Partners acquires more than 80 percent of The Quality Group.
- 2023
Founders depart after criticism of advertising claims; Heikki Takala later takes over as CEO.
- 2025
Group revenue above EUR 1 billion according to Wikipedia; partnership with RAW Nutrition.
SWOT analysis of morenutrition
Editorial assessment based on the sources listed and the radar data.
Strengths
- Very high brand awareness: about 1.2 million brand searches per month in Germany.
- Reach-driven social media sales through the founder personalities since 2017.
- Part of The Quality Group with group revenue above EUR 1 billion (2025) according to Wikipedia.
Weaknesses
- The group's advertising claims were the subject of court rulings.
- The brand was strongly tied to the founders and their Instagram presence, who left in 2023.
Opportunities
- International expansion of the group, for example via the US partnership with RAW Nutrition.
- Expanding the range in the lifestyle and weight management segment.
Threats
- Regulatory and legal scrutiny of health claims for food supplements.
- Strong competition in the supplement market and dependence on influencer marketing.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- Handelsblatt via Wikipedia (The Quality Group)
- Business Insider
- Wikipedia: The Quality Group
- Unternehmerblatt: Wem gehört More Nutrition?
- Gründer.de: More Nutrition Gründer
- Unternehmerblatt: Wem gehört ESN?
- More Nutrition: Über uns
Frequently asked questions about morenutrition
How much revenue does morenutrition make?
morenutrition generated around 800 million € (TQG) in revenue in 2024 (rough figure from interviews and press). For 2025: Ziel >1 Mrd € (TQG). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
In-depth analysis in the blog: More Nutrition Revenue: 823,000 Brand Searches & €800M Annual Revenue Explained
How many people search for morenutrition?
In Jul 2026, morenutrition was searched about 1,220,000 times per month on Google Germany, +96.2 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of morenutrition?
In the Food & Beverage niche, morenutrition ranks 1 of 56 by brand search volume. The strongest competitors are prepmymeal, koro and Holy Energy.
Who founded morenutrition?
morenutrition was founded in 2017 by Christian Wolf and Michael Weigl. The company is based in Hamburg (Holding The Quality Group), Produktion in Elmshorn.
Was morenutrition on Die Höhle der Löwen?
No, morenutrition did not appear on the German TV show Die Höhle der Löwen.
Is morenutrition backed by venture capital?
No, there is no known venture capital funding for morenutrition. Shareholders include CVC Capital Partners (Private Equity, Mehrheit an der Holding seit 2022).
How much does morenutrition spend on marketing?
morenutrition does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less morenutrition has to pay for each visit.
How much revenue does morenutrition make through Google?
The model estimate combines brand searches and organic traffic of morenutrition with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know morenutrition) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of morenutrition be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of morenutrition.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for morenutrition.