Brand profile · Germany
monos Revenue, search volume and competitors 2026
Monos is a direct-to-consumer luggage and travel brand founded in 2019 in Vancouver that lists Germany as a region on monos.com.
Fact sheet
- Founded
- 2019
- Founders
- Victor Tam, Hubert Chan, Daniel Shin
- Headquarters
- Vancouver (Kanada)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Venn Growth Partners, Strand Equity, Michele Romanow
- Funding rounds
- 2021/2022: Series A, 10 million US-$; 2022: Series B, 30 million US-$
Background and milestones
In spring 2018 Victor Tam bought a suitcase online and was disappointed with its quality. Together with childhood friends Hubert Chan and Daniel Shin he invested around USD 550,000, attended luggage trade shows and vetted factories in China.
- 2019
First products launched in June.
- 2022
Series A of USD 10 million and Series B of USD 30 million led by Venn Growth Partners.
SWOT analysis of monos
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to the Globe and Mail revenue grew from around USD 1 million (2019) to around USD 32 million (2021).
- The premium range of suitcases, bags and accessories covers several travel occasions.
Weaknesses
- The brand is focused on North America and German distribution is hardly documented publicly.
Opportunities
- The region selector with Europe and Germany offers a starting point for European expansion.
Threats
- Strong competition from established luggage brands such as Rimowa, Samsonite and Away.
- Luggage depends on the economy and travel demand, and the brand relies heavily on online marketing.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about monos
How much revenue does monos make?
monos generated around 32 million US-$ in revenue in 2021 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded monos?
monos was founded in 2019 by Victor Tam, Hubert Chan and Daniel Shin. The company is based in Vancouver (Kanada).
Was monos on Die Höhle der Löwen?
No, monos did not appear on the German TV show Die Höhle der Löwen.
Is monos backed by venture capital?
Yes, monos is backed by venture capital. Investors include Venn Growth Partners, Strand Equity and Michele Romanow. Known funding rounds: 2021/2022: Series A, 10 million US-$; 2022: Series B, 30 million US-$.
How much does monos spend on marketing?
monos does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less monos has to pay for each visit.
How much revenue does monos make through Google?
The model estimate combines brand searches and organic traffic of monos with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know monos) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of monos be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of monos after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for monos.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.