Brand profile · Germany
monos Revenue, search volume and competitors 2026
Monos is a direct-to-consumer luggage and travel brand founded in 2019 in Vancouver that lists Germany as a region on monos.com.
Fact sheet
- Founded
- 2019
- Founders
- Victor Tam, Hubert Chan, Daniel Shin
- Headquarters
- Vancouver (Kanada)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Venn Growth Partners, Strand Equity, Michele Romanow
- Funding rounds
- 2021/2022: Series A, 10 million US-$; 2022: Series B, 30 million US-$
monos search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 12,100 | -18 % |
| Jun 2026 | 14,800 | 0 % |
| May 2026 | 14,800 | 0 % |
| Apr 2026 | 14,800 | 0 % |
| Mar 2026 | 14,800 | 0 % |
| Feb 2026 | 14,800 | 0 % |
| Jan 2026 | 14,800 | 0 % |
| Dec 2025 | 14,800 | 0 % |
| Nov 2025 | 14,800 | 0 % |
| Oct 2025 | 14,800 | +22 % |
| Sep 2025 | 12,100 | 0 % |
| Aug 2025 | 12,100 | 0 % |
| Jul 2025 | 12,100 | 0 % |
| Jun 2025 | 12,100 | -18 % |
| May 2025 | 14,800 | +22 % |
| Apr 2025 | 12,100 | -18 % |
| Mar 2025 | 14,800 | 0 % |
| Feb 2025 | 14,800 | 0 % |
| Jan 2025 | 14,800 | 0 % |
| Dec 2024 | 14,800 | 0 % |
| Nov 2024 | 14,800 | 0 % |
| Oct 2024 | 14,800 | +22 % |
| Sep 2024 | 12,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
monos competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Lifestyle Rank 11 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
| 11 | monos | 12,100 | -18.2 % |
Background and milestones
In spring 2018 Victor Tam bought a suitcase online and was disappointed with its quality. Together with childhood friends Hubert Chan and Daniel Shin he invested around USD 550,000, attended luggage trade shows and vetted factories in China.
- 2019
First products launched in June.
- 2022
Series A of USD 10 million and Series B of USD 30 million led by Venn Growth Partners.
SWOT analysis of monos
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to the Globe and Mail revenue grew from around USD 1 million (2019) to around USD 32 million (2021).
- The premium range of suitcases, bags and accessories covers several travel occasions.
Weaknesses
- The brand is focused on North America and German distribution is hardly documented publicly.
Opportunities
- The region selector with Europe and Germany offers a starting point for European expansion.
Threats
- Strong competition from established luggage brands such as Rimowa, Samsonite and Away.
- Luggage depends on the economy and travel demand, and the brand relies heavily on online marketing.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about monos
How much revenue does monos make?
monos generated around 32 million US-$ in revenue in 2021 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for monos?
In Jul 2026, monos was searched about 12,100 times per month on Google Germany, +6.9 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of monos?
In the Lifestyle niche, monos ranks 11 of 48 by brand search volume. The strongest competitors are teveo, ouraring and airup.
Who founded monos?
monos was founded in 2019 by Victor Tam, Hubert Chan and Daniel Shin. The company is based in Vancouver (Kanada).
Was monos on Die Höhle der Löwen?
No, monos did not appear on the German TV show Die Höhle der Löwen.
Is monos backed by venture capital?
Yes, monos is backed by venture capital. Investors include Venn Growth Partners, Strand Equity and Michele Romanow. Known funding rounds: 2021/2022: Series A, 10 million US-$; 2022: Series B, 30 million US-$.
How much does monos spend on marketing?
monos does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less monos has to pay for each visit.
How much revenue does monos make through Google?
The model estimate combines brand searches and organic traffic of monos with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know monos) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of monos be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of monos after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for monos.