Brand profile · Germany
misspompadour Revenue, search volume and competitors 2026
MissPompadour from Regensburg sells wall paint online to consumers and reached around 20 million euros in revenue in 2024.
Fact sheet
- Founded
- 2019
- Founders
- Astrid Reintjes, Erik Reintjes, Niklas Lütteken
- Headquarters
- Sinzing bei Regensburg
- Employees
- ca. 110 (2024, Quellen schwanken zwischen 50 und 170)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- FURE Capital, Jochen Krisch, Sven Rittau
- Funding rounds
- 2022: Wachstumsfinanzierung (FURE Capital), siebenstellig
Background and milestones
Siblings Astrid and Erik Reintjes founded an online paint shop with Niklas Lütteken in 2019. They challenged the common belief that paint cannot be sold online and aimed the offer at DIY and private customers.
- 2019
MissPompadour founded in Regensburg.
- 2022
Investment from FURE Capital (seven figures); launch in France and the Netherlands.
- 2024
Around 20 million euros in revenue, retail start at Dehner, rank 96 among the Growth Champions 2025.
SWOT analysis of misspompadour
Editorial assessment based on the sources listed and the radar data.
Strengths
- The focus on online paint retail for consumers with 90 proprietary shades is clearly positioned.
- Growth from 14 to about 20 million euros in revenue (2023 to 2024) shows scaling.
- About 8,100 monthly brand searches in Germany show high visibility.
Weaknesses
- A large part of the range comes from partner brands, which creates supplier dependence.
Opportunities
- Retail through Dehner and Hornbach can extend reach beyond the online shop.
- The French and Dutch markets have been opened since 2022.
Threats
- Strong competition from hardware stores and paint makers with their own online shops.
- Dependence on social media marketing as a customer acquisition channel.
What is behind the demand?
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Sources
- Handelsblatt: MissPompadour mischt den Markt für Wandfarben auf (Umsatz 2024, Standort Regensburg, Dehner)
- FURE Capital Pressemitteilung (August 2022)
- MissPompadour About Us (Sitz Sinzing, Sortiment)
- Kassenzone: Erik Reintjes (Investoren Krisch und Rittau, Länder)
- Baumarkt Manager: Wachstumschampion 2025
- brand eins: MissPompadour (2025)
Frequently asked questions about misspompadour
How much revenue does misspompadour make?
misspompadour generated around 20 million € in revenue in 2024 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded misspompadour?
misspompadour was founded in 2019 by Astrid Reintjes, Erik Reintjes and Niklas Lütteken. The company is based in Sinzing bei Regensburg.
Was misspompadour on Die Höhle der Löwen?
No, misspompadour did not appear on the German TV show Die Höhle der Löwen.
Is misspompadour backed by venture capital?
Yes, misspompadour is backed by venture capital. Investors include FURE Capital, Jochen Krisch and Sven Rittau. Known funding rounds: 2022: Wachstumsfinanzierung (FURE Capital), siebenstellig.
How much does misspompadour spend on marketing?
misspompadour does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less misspompadour has to pay for each visit.
How much revenue does misspompadour make through Google?
The model estimate combines brand searches and organic traffic of misspompadour with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know misspompadour) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of misspompadour be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of misspompadour after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for misspompadour.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.