Brand profile · Germany
miralina Revenue, search volume and competitors 2026
Online shop for halal-certified sweets by founder Tayfun Öner, grown strongly via TikTok Shop and self-funded.
Fact sheet
- Founded
- 2016
- Founder
- Tayfun Öner
- Headquarters
- Berlin
- Company
- Miralina GmbH
- Employees
- 5 festangestellt (laut Podcast)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
miralina search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 2,400 | -17 % |
| Jun 2026 | 2,900 | -19 % |
| May 2026 | 3,600 | -18 % |
| Apr 2026 | 4,400 | -70 % |
| Mar 2026 | 14,800 | +22 % |
| Feb 2026 | 12,100 | +49 % |
| Jan 2026 | 8,100 | +23 % |
| Dec 2025 | 6,600 | 0 % |
| Nov 2025 | 6,600 | +175 % |
| Oct 2025 | 2,400 | -17 % |
| Sep 2025 | 2,900 | +21 % |
| Aug 2025 | 2,400 | +26 % |
| Jul 2025 | 1,900 | 0 % |
| Jun 2025 | 1,900 | 0 % |
| May 2025 | 1,900 | -34 % |
| Apr 2025 | 2,900 | -76 % |
| Mar 2025 | 12,100 | +175 % |
| Feb 2025 | 4,400 | +22 % |
| Jan 2025 | 3,600 | +89 % |
| Dec 2024 | 1,900 | +46 % |
| Nov 2024 | 1,300 | +120 % |
| Oct 2024 | 590 | -18 % |
| Sep 2024 | 720 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
miralina competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 29 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 29 | miralina | 2,400 | -33.9 % |
Background and milestones
Tayfun Öner initially shipped sweets from Turkish supermarkets to families without access to Turkish shops. After about three years as a side project he expanded the business with 30,000 euros of savings and switched to his own brand in 2021.
- 2021
Switch from the Halal Online Shop to the own brand Miralina's Halal Sweets.
- 2025
Launch on TikTok Shop Germany, about one fifth of revenue within a year.
SWOT analysis of miralina
Editorial assessment based on the sources listed and the radar data.
Strengths
- Self-funded growth from 30,000 euros of savings without outside investors.
- Broad channel base of Shopify, TikTok Shop, Amazon and retail.
Weaknesses
- About one fifth of revenue depends on TikTok Shop.
- Amazon business not yet profitable according to the podcast.
Opportunities
- Halal confectionery niche with about 2,400 brand searches per month.
- Further expansion into grocery retail via the first EDEKA stores.
Threats
- Dependence on platform rules and reach on TikTok.
- Competition from established confectionery makers with their own halal lines.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
- Miralina Shop (Sortiment, Preise, Halal-Zertifizierung)
- Miralina Impressum (Miralina GmbH, Berlin, Tayfun Öner)
- digital kompakt Podcast Transkript (Umsatz, Mitarbeiter, Finanzierung)
- W&V: Von Nische zu TikTok-Shop
- TikTok Case Study Miralina Sweets
- Europages Eintrag (Gründung 2016)
- DHDL-Datenbank, Suche miralina
Frequently asked questions about miralina
How much revenue does miralina make?
miralina generated around 5 bis 10 million € in revenue in laut Podcast (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for miralina?
In Jul 2026, miralina was searched about 2,400 times per month on Google Germany, +56.1 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of miralina?
In the Food & Beverage niche, miralina ranks 29 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and koro.
Who founded miralina?
miralina was founded in 2016 by Tayfun Öner. The company is based in Berlin.
Was miralina on Die Höhle der Löwen?
No, miralina did not appear on the German TV show Die Höhle der Löwen.
Is miralina backed by venture capital?
No, according to available information miralina has grown without venture capital (bootstrapped).
How much does miralina spend on marketing?
miralina does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less miralina has to pay for each visit.
How much revenue does miralina make through Google?
The model estimate combines brand searches and organic traffic of miralina with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know miralina) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of miralina be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of miralina after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for miralina.