Brand profile · Germany
miralina Revenue, search volume and competitors 2026
Online shop for halal-certified sweets by founder Tayfun Öner, grown strongly via TikTok Shop and self-funded.
Fact sheet
- Founded
- 2016
- Founder
- Tayfun Öner
- Headquarters
- Berlin
- Company
- Miralina GmbH
- Employees
- 5 festangestellt (laut Podcast)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Tayfun Öner initially shipped sweets from Turkish supermarkets to families without access to Turkish shops. After about three years as a side project he expanded the business with 30,000 euros of savings and switched to his own brand in 2021.
- 2021
Switch from the Halal Online Shop to the own brand Miralina's Halal Sweets.
- 2025
Launch on TikTok Shop Germany, about one fifth of revenue within a year.
SWOT analysis of miralina
Editorial assessment based on the sources listed and the radar data.
Strengths
- Self-funded growth from 30,000 euros of savings without outside investors.
- Broad channel base of Shopify, TikTok Shop, Amazon and retail.
Weaknesses
- About one fifth of revenue depends on TikTok Shop.
- Amazon business not yet profitable according to the podcast.
Opportunities
- Halal confectionery niche with about 2,400 brand searches per month.
- Further expansion into grocery retail via the first EDEKA stores.
Threats
- Dependence on platform rules and reach on TikTok.
- Competition from established confectionery makers with their own halal lines.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
- Miralina Shop (Sortiment, Preise, Halal-Zertifizierung)
- Miralina Impressum (Miralina GmbH, Berlin, Tayfun Öner)
- digital kompakt Podcast Transkript (Umsatz, Mitarbeiter, Finanzierung)
- W&V: Von Nische zu TikTok-Shop
- TikTok Case Study Miralina Sweets
- Europages Eintrag (Gründung 2016)
- DHDL-Datenbank, Suche miralina
Frequently asked questions about miralina
How much revenue does miralina make?
miralina generated around 5 bis 10 million € in revenue in laut Podcast (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded miralina?
miralina was founded in 2016 by Tayfun Öner. The company is based in Berlin.
Was miralina on Die Höhle der Löwen?
No, miralina did not appear on the German TV show Die Höhle der Löwen.
Is miralina backed by venture capital?
No, according to available information miralina has grown without venture capital (bootstrapped).
How much does miralina spend on marketing?
miralina does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less miralina has to pay for each visit.
How much revenue does miralina make through Google?
The model estimate combines brand searches and organic traffic of miralina with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know miralina) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of miralina be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of miralina after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for miralina.
Want to make your own brand this visible?
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