Brand profile · Germany
Mellow Rush Revenue, search volume and competitors 2026
Stuttgart startup (2025) for alcohol-free mood drinks with botanicals; appeared on Die Höhle der Löwen in September 2026.
Fact sheet
- Founded
- 2025
- Founder
- Simone Lafargue
- Headquarters
- Stuttgart
- Company
- Mellow GmbH
- Die Höhle der Löwen (German TV show)
- Yes, season 20 (2026)
- Deal on the show
- No
- Deal closed after the show
- No
Background and milestones
According to media reports Simone Lafargue has a background in neuroscience and pharmaceutical science. On a trip through the Philippines she developed the idea for a drink that recreates the positive mood of an alcoholic drink without alcohol.
- 2025
Founding of Mellow Rush and Mellow GmbH in Stuttgart.
- 2026
Appearance on Die Höhle der Löwen (season 20, episode 2, 14 Sep 2026) asking 250,000 euros for 15 percent, eliminated in the battle duel against IRISgo.
SWOT analysis of Mellow Rush
Editorial assessment based on the sources listed and the radar data.
Strengths
- The idea of alcohol-free mood drinks with botanicals occupies a clear category with emotional positioning.
- The September 2026 appearance on Die Höhle der Löwen brought nationwide awareness.
Weaknesses
- The brand was only founded in 2025 and no verified revenue or sales figures are available.
- Mellow Rush lost its battle duel on the show, so there is no investor from the broadcast.
Opportunities
- The market for alcohol-free drinks and demand for alternatives to alcohol are growing.
- Expanding from its own online shop and Amazon into stationary retail can increase reach.
Threats
- The alcohol-free drinks market is crowded, with many brands moving into the same niche.
- The planned financing round of 1.1 million euros is not yet documented as closed.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about Mellow Rush
How much revenue does Mellow Rush make?
There are no documented revenue figures for Mellow Rush. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded Mellow Rush?
Mellow Rush was founded in 2025 by Simone Lafargue. The company is based in Stuttgart.
Was Mellow Rush on Die Höhle der Löwen?
Yes, Mellow Rush appeared on the German TV show Die Höhle der Löwen in season 20 (2026). No deal was made on the show.
How much does Mellow Rush spend on marketing?
Mellow Rush does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Mellow Rush has to pay for each visit.
How much revenue does Mellow Rush make through Google?
The model estimate combines brand searches and organic traffic of Mellow Rush with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Mellow Rush) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Mellow Rush be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Mellow Rush after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Mellow Rush.
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