Brand profile · Germany
Mejuri Revenue, search volume and competitors 2026
Canadian direct-to-consumer jewelry brand for everyday gold pieces, founded in 2015 by Noura Sakkijha in Toronto, with a German shop.
Fact sheet
- Founded
- 2015
- Founders
- Noura Sakkijha, Majed Masad
- Headquarters
- Toronto
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- NEA, Felix Capital, DASH Ventures, BDC Capital, Net-a-Porter
- Funding rounds
- 2018: Series A, 5 million US-Dollar; 2019: Series B, 23 million US-Dollar; 2021: Wachstumsrunde, 23 million US-Dollar
Background and milestones
Noura Sakkijha comes from a Jordanian jewelry family and is a third-generation jeweler. She wanted to offer jewelry that women buy for themselves rather than receive as a gift, and launched the online brand in 2015 together with Majed Masad.
- 2018
Series A of 5 million US dollars from Felix Capital.
- 2019
Series B of 23 million US dollars led by NEA.
- 2021
Another 23 million US dollars from existing investors.
SWOT analysis of Mejuri
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear positioning promise: everyday gold jewelry that buyers mostly purchase for themselves.
- Venture capital from NEA and Felix Capital and a German shop with euro prices.
Weaknesses
- Estimated online revenue fell noticeably in 2025 compared with 2024.
- About 65% of revenue comes from the US, so the German market carries little weight.
Opportunities
- About 3,600 brand searches per month in Germany show existing demand for further expansion.
- Own stores and piercing studios strengthen the brand alongside the online channel.
Threats
- Strong competition in the jewelry market from other direct-to-consumer brands and established jewelers.
- Own stores raise fixed costs, and the brand was not yet profitable as of 2023.
What is behind the demand?
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Sources
Frequently asked questions about Mejuri
How much revenue does Mejuri make?
For 2025, the record for Mejuri reads: ~178,5 Mio. US-Dollar (Online, Schätzung) (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded Mejuri?
Mejuri was founded in 2015 by Noura Sakkijha and Majed Masad. The company is based in Toronto.
Was Mejuri on Die Höhle der Löwen?
No, Mejuri did not appear on the German TV show Die Höhle der Löwen.
Is Mejuri backed by venture capital?
Yes, Mejuri is backed by venture capital. Investors include NEA, Felix Capital, DASH Ventures, BDC Capital and Net-a-Porter. Known funding rounds: 2018: Series A, 5 million US-Dollar; 2019: Series B, 23 million US-Dollar; 2021: Wachstumsrunde, 23 million US-Dollar.
How much does Mejuri spend on marketing?
Mejuri does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Mejuri has to pay for each visit.
How much revenue does Mejuri make through Google?
The model estimate combines brand searches and organic traffic of Mejuri with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Mejuri) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Mejuri be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Mejuri after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Mejuri.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.