Brand profile · Germany
manscaped Revenue, search volume and competitors 2026
MANSCAPED from San Diego sells male grooming and trimmer sets, with its own EU shop for Germany and venture funding.
Fact sheet
- Founded
- 2016
- Founders
- Paul Tran, Steve King
- Headquarters
- San Diego (USA)
- Company
- MANSCAPED Inc.
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Banner Ventures, Smash Ventures, Kaktus Capital, Longley Capital, Rx3 Venture Partners, Scala Ventures
- Funding rounds
- 2020: Series A; 2022: Series B
manscaped search volume over time (18 Months, Feb 2025 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 8,100 | -18 % |
| Jun 2026 | 9,900 | 0 % |
| May 2026 | 9,900 | 0 % |
| Apr 2026 | 9,900 | 0 % |
| Mar 2026 | 9,900 | 0 % |
| Feb 2026 | 9,900 | -18 % |
| Jan 2026 | 12,100 | -18 % |
| Dec 2025 | 14,800 | -18 % |
| Nov 2025 | 18,100 | +22 % |
| Oct 2025 | 14,800 | +49 % |
| Sep 2025 | 9,900 | -18 % |
| Aug 2025 | 12,100 | -18 % |
| Jul 2025 | 14,800 | 0 % |
| Jun 2025 | 14,800 | -18 % |
| May 2025 | 18,100 | +22 % |
| Apr 2025 | 14,800 | -18 % |
| Mar 2025 | 18,100 | 0 % |
| Feb 2025 | 18,100 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
manscaped competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Personal Care Rank 16 of 60
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Doonails | 165,000 | +6.5 % |
| 2 | glow25 | 49,500 | -12.9 % |
| 3 | rosental | 49,500 | +70.1 % |
| 4 | bite | 27,100 | +13.7 % |
| 5 | mate | 27,100 | -12.9 % |
| 6 | Typology | 27,100 | -24.8 % |
| 7 | mybacs | 22,200 | -6.9 % |
| 8 | colibri skincare | 18,100 | +6.5 % |
| 9 | pomelo | 18,100 | -28.9 % |
| 10 | yepoda | 18,100 | -1.5 % |
| 16 | manscaped | 8,100 | -18.2 % |
Background and milestones
Paul Tran and Steve King founded the brand in San Diego in 2016 with a focus on male grooming. It became known through a Shark Tank appearance in 2018 and extensive influencer and advertising marketing.
- 2018
Appearance on the US show Shark Tank, offer from Cuban and Greiner, deal did not go through.
- 2021
First German sports partnership with Füchse Berlin; SPAC merger with Bright Lights announced.
- 2022
SPAC merger called off; Series B led by Banner Ventures and Smash Ventures.
SWOT analysis of manscaped
Editorial assessment based on the sources listed and the radar data.
Strengths
- The brand is clearly positioned as a male grooming brand with strong marketing (Shark Tank, sports partnerships).
- With the EU shop and the Füchse Berlin partnership, the German market is actively addressed.
- About 8,100 monthly brand searches in Germany show awareness.
Weaknesses
- According to reports, revenue forecasts were seen as ambitious and the SPAC listing failed.
- As a US brand, focus on the German market is less deep than for local providers.
Opportunities
- Expansion through retail partners and marketplaces can increase reach in Europe.
- Male grooming is a growing category.
Threats
- Strong competition from established brands such as Philips, Braun and Panasonic.
- High dependence on advertising spend and influencer marketing.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about manscaped
How much revenue does manscaped make?
For 2023, the record for manscaped reads: Planung ~508 Mio $ (Prognose, nicht bestätigt) (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for manscaped?
In Jul 2026, manscaped was searched about 8,100 times per month on Google Germany, -41.5 % compared with the same period last year. Monthly figures cover Feb 2025 to Jul 2026.
Who are the competitors of manscaped?
In the Personal Care niche, manscaped ranks 16 of 60 by brand search volume. The strongest competitors are Doonails, glow25 and rosental.
Who founded manscaped?
manscaped was founded in 2016 by Paul Tran and Steve King. The company is based in San Diego (USA).
Was manscaped on Die Höhle der Löwen?
No, manscaped did not appear on the German TV show Die Höhle der Löwen.
Is manscaped backed by venture capital?
Yes, manscaped is backed by venture capital. Investors include Banner Ventures, Smash Ventures, Kaktus Capital, Longley Capital, Rx3 Venture Partners and Scala Ventures. Known funding rounds: 2020: Series A; 2022: Series B.
How much does manscaped spend on marketing?
manscaped does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less manscaped has to pay for each visit.
How much revenue does manscaped make through Google?
The model estimate combines brand searches and organic traffic of manscaped with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know manscaped) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of manscaped be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of manscaped after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for manscaped.