Brand profile · Germany
mammaly Revenue, search volume and competitors 2026
mammaly is a pet health company founded in 2020 selling functional supplement snacks for dogs and, by its own account, market leader in the DACH region.
Fact sheet
- Founded
- 2020
- Founders
- Stanislav Nazarenus, Alexander Thelen
- Headquarters
- Berlin
- Employees
- 50+ (laut Unternehmen)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Five Seasons Ventures, Iris Ventures, Attila Balogh
- Funding rounds
- 2022: Seed, 3 million US-$; 2023: Series A, 14 million €
Background and milestones
Founders Stanislav Nazarenus and Alexander Thelen grew up with dogs and, after their own market research, saw a gap in health supplements for dogs. Nazarenus previously worked in management consulting and venture capital.
- 2020
mammaly founded (initially as Peturo GmbH).
- 2022
Seed round of USD 3 million from Five Seasons Ventures, Fressnapf Innovation Award in the scale-up category.
- 2023
Series A of EUR 14 million (Iris Ventures, Five Seasons Ventures) and B Corp certification.
SWOT analysis of mammaly
Editorial assessment based on the sources listed and the radar data.
Strengths
- Distribution via specialist retail, including around two thirds of Fressnapf stores, complements the online channel.
- The EUR 14 million Series A funding gives room for brand building and range expansion.
Weaknesses
- The brand is concentrated on the DACH region and on one target group, dog owners.
Opportunities
- With around 12,100 monthly brand searches the niche of functional dog supplements is visible and growing in Germany.
Threats
- Strong competition from established pet food and pet retailers with their own supplement lines.
- Dependence on the specialist retailer Fressnapf as a central sales channel.
What is behind the demand?
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Sources
- mammaly: Die mammaly Idee (500.000 Kunden, 50+ Mitarbeiter, 35+ Produkte, B Corp)
- petonline: Series A 14 Mio. Euro, 2023
- deutsche-startups.de: Seed 3 Mio. US-Dollar, Five Seasons Ventures, 2022
- Gründer.de: Gründer-Geheimnis mammaly (Fressnapf, Award 2022)
- petonline 2026: Positionierung, stationärer Fachhandel, DACH
- DHDL Staffel 19 Episodenguide, Folge 4 (mammaly nicht gelistet)
Frequently asked questions about mammaly
How much revenue does mammaly make?
There are no documented revenue figures for mammaly. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded mammaly?
mammaly was founded in 2020 by Stanislav Nazarenus and Alexander Thelen. The company is based in Berlin.
Was mammaly on Die Höhle der Löwen?
No, mammaly did not appear on the German TV show Die Höhle der Löwen.
Is mammaly backed by venture capital?
Yes, mammaly is backed by venture capital. Investors include Five Seasons Ventures, Iris Ventures and Attila Balogh. Known funding rounds: 2022: Seed, 3 million US-$; 2023: Series A, 14 million €.
How much does mammaly spend on marketing?
mammaly does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less mammaly has to pay for each visit.
How much revenue does mammaly make through Google?
The model estimate combines brand searches and organic traffic of mammaly with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know mammaly) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of mammaly be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of mammaly after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for mammaly.
Want to make your own brand this visible?
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