Brand profile · Germany
malunt Revenue, search volume and competitors 2026
Brand of Malu Nutrition GmbH for savory organic vegetable bars and flakes, founded in 2022 by Marie Luise Ueckeroth.
Fact sheet
- Founded
- 2022
- Founder
- Marie Luise Ueckeroth
- Company
- Malu Nutrition GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
malunt search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,900 | 0 % |
| Jun 2026 | 1,900 | 0 % |
| May 2026 | 1,900 | -21 % |
| Apr 2026 | 2,400 | -17 % |
| Mar 2026 | 2,900 | -19 % |
| Feb 2026 | 3,600 | -56 % |
| Jan 2026 | 8,100 | +406 % |
| Dec 2025 | 1,600 | 0 % |
| Nov 2025 | 1,600 | 0 % |
| Oct 2025 | 1,600 | -16 % |
| Sep 2025 | 1,900 | 0 % |
| Aug 2025 | 1,900 | +19 % |
| Jul 2025 | 1,600 | 0 % |
| Jun 2025 | 1,600 | 0 % |
| May 2025 | 1,600 | +23 % |
| Apr 2025 | 1,300 | -19 % |
| Mar 2025 | 1,600 | 0 % |
| Feb 2025 | 1,600 | -56 % |
| Jan 2025 | 3,600 | +177 % |
| Dec 2024 | 1,300 | -19 % |
| Nov 2024 | 1,600 | 0 % |
| Oct 2024 | 1,600 | 0 % |
| Sep 2024 | 1,600 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
malunt competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 31 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 31 | malunt | 1,900 | -8.1 % |
Background and milestones
Marie Luise Ueckeroth experienced how hard it is to eat enough vegetables in everyday life. She developed the first savory vegetable bars in a student kitchen and built a brand from them.
- 2022
Founding; second place at the Founders League and two letters of intent at the StartMiUp Capital Contest.
- 2023
Mediterranean Taste Award in gold.
- 2026
PETA Award as Best Bar 2026.
SWOT analysis of malunt
Editorial assessment based on the sources listed and the radar data.
Strengths
- Retail presence at Alnatura, Rewe to go and Budni alongside the own shop.
- Several awards, most recently the PETA Award Best Bar 2026.
Weaknesses
- Very young brand (2022) with unpublished revenue figures.
- Narrow range of bars and flakes.
Opportunities
- Growing interest in organic and plant-based snacks in grocery retail.
- Expanding retail partnerships beyond existing listings.
Threats
- Strong competition from established bar and snack brands.
- Low brand search volume of about 1,900 searches per month limits reach.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about malunt
How much revenue does malunt make?
There are no documented revenue figures for malunt. After login, the brand profile shows a model estimate of organic revenue based on 1,900 brand searches per month, split into brand and non-brand.
How many people search for malunt?
In Jul 2026, malunt was searched about 1,900 times per month on Google Germany, +18.8 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of malunt?
In the Food & Beverage niche, malunt ranks 31 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and koro.
Who founded malunt?
malunt was founded in 2022 by Marie Luise Ueckeroth.
Was malunt on Die Höhle der Löwen?
No, malunt did not appear on the German TV show Die Höhle der Löwen.
How much does malunt spend on marketing?
malunt does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less malunt has to pay for each visit.
How much revenue does malunt make through Google?
The model estimate combines brand searches and organic traffic of malunt with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know malunt) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of malunt be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of malunt after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for malunt.