Brand profile · Germany
makani Revenue, search volume and competitors 2026
MAKANI is a brand founded in 2022 in Stade for vegan bags and fashion accessories, sold online and via social media.
Fact sheet
- Founded
- 2022
- Founders
- Serkan Dagdelen, Joana
- Headquarters
- Stade
- Company
- Makani GmbH
- Employees
- 2 bis 10 (LinkedIn)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
According to their own account, the founders started from their own apartment and later moved into a warehouse. The website states the goal of becoming the leading European brand for vegan fashion accessories.
- 2022
Makani GmbH founded in Stade.
SWOT analysis of makani
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear niche with vegan bags and accessories at affordable prices.
- Strong social media presence on Instagram, TikTok and Pinterest.
Weaknesses
- Very young company with two to ten employees according to LinkedIn.
- No published revenue or funding data.
Opportunities
- Growing demand for vegan leather alternatives, visible in about 4,400 brand searches per month.
- Growing the brand via the own shop and fulfilment partner.
Threats
- Strong competition from established bag brands and fast-fashion providers.
- Dependence on social media reach and advertising costs.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Frequently asked questions about makani
How much revenue does makani make?
There are no documented revenue figures for makani. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded makani?
makani was founded in 2022 by Serkan Dagdelen and Joana. The company is based in Stade.
Was makani on Die Höhle der Löwen?
No, makani did not appear on the German TV show Die Höhle der Löwen.
How much does makani spend on marketing?
makani does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less makani has to pay for each visit.
How much revenue does makani make through Google?
The model estimate combines brand searches and organic traffic of makani with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know makani) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of makani be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of makani after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for makani.
Want to make your own brand this visible?
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