Brand profile · Germany
makani Revenue, search volume and competitors 2026
MAKANI is a brand founded in 2022 in Stade for vegan bags and fashion accessories, sold online and via social media.
Fact sheet
- Founded
- 2022
- Founders
- Serkan Dagdelen, Joana
- Headquarters
- Stade
- Company
- Makani GmbH
- Employees
- 2 bis 10 (LinkedIn)
- Die Höhle der Löwen (German TV show)
- Did not appear
makani search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 4,400 | 0 % |
| Jun 2026 | 4,400 | 0 % |
| May 2026 | 4,400 | 0 % |
| Apr 2026 | 4,400 | 0 % |
| Mar 2026 | 4,400 | +22 % |
| Feb 2026 | 3,600 | -33 % |
| Jan 2026 | 5,400 | -18 % |
| Dec 2025 | 6,600 | 0 % |
| Nov 2025 | 6,600 | +50 % |
| Oct 2025 | 4,400 | 0 % |
| Sep 2025 | 4,400 | -19 % |
| Aug 2025 | 5,400 | 0 % |
| Jul 2025 | 5,400 | +50 % |
| Jun 2025 | 3,600 | 0 % |
| May 2025 | 3,600 | 0 % |
| Apr 2025 | 3,600 | 0 % |
| Mar 2025 | 3,600 | 0 % |
| Feb 2025 | 3,600 | 0 % |
| Jan 2025 | 3,600 | 0 % |
| Dec 2024 | 3,600 | -33 % |
| Nov 2024 | 5,400 | +50 % |
| Oct 2024 | 3,600 | -18 % |
| Sep 2024 | 4,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
makani competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 20 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 20 | makani | 4,400 | 0.0 % |
Background and milestones
According to their own account, the founders started from their own apartment and later moved into a warehouse. The website states the goal of becoming the leading European brand for vegan fashion accessories.
- 2022
Makani GmbH founded in Stade.
SWOT analysis of makani
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear niche with vegan bags and accessories at affordable prices.
- Strong social media presence on Instagram, TikTok and Pinterest.
Weaknesses
- Very young company with two to ten employees according to LinkedIn.
- No published revenue or funding data.
Opportunities
- Growing demand for vegan leather alternatives, visible in about 4,400 brand searches per month.
- Growing the brand via the own shop and fulfilment partner.
Threats
- Strong competition from established bag brands and fast-fashion providers.
- Dependence on social media reach and advertising costs.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Frequently asked questions about makani
How much revenue does makani make?
There are no documented revenue figures for makani. After login, the brand profile shows a model estimate of organic revenue based on 4,400 brand searches per month, split into brand and non-brand.
How many people search for makani?
In Jul 2026, makani was searched about 4,400 times per month on Google Germany, +4.8 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of makani?
In the Clothing niche, makani ranks 20 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded makani?
makani was founded in 2022 by Serkan Dagdelen and Joana. The company is based in Stade.
Was makani on Die Höhle der Löwen?
No, makani did not appear on the German TV show Die Höhle der Löwen.
How much does makani spend on marketing?
makani does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less makani has to pay for each visit.
How much revenue does makani make through Google?
The model estimate combines brand searches and organic traffic of makani with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know makani) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of makani be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of makani after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for makani.