Brand profile · Germany
lotuscrafts Revenue, search volume and competitors 2026
Lotuscrafts is a yoga brand founded in Vienna in 2011 with mats, meditation cushions and apparel, sold in DACH via its own shop and Amazon.
Fact sheet
- Founded
- 2011
- Founder
- Wolfgang Fuchs
- Headquarters
- Wien
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Wolfgang Fuchs lost his job in 2010, completed a yoga teacher training in an ashram in the Himalayas and travelled through India. In Rishikesh a painted lotus flower inspired the brand name; with about 10,000 euros for a first order in India he started in 2011.
- 2011
Start with handmade meditation cushions in Vienna.
- 2014
First yoga mats in the range.
- 2018
Yoga apparel line introduced.
- 2023
First physical store in Vienna.
SWOT analysis of lotuscrafts
Editorial assessment based on the sources listed and the radar data.
Strengths
- Over 520,000 customers and more than 1,000 equipped yoga studios according to the brand site.
- Bootstrapped and 100 percent founder-owned, according to the Brutkasten interview.
Weaknesses
- Strong dependence on Amazon sales, which according to media reports make up a large share.
- No published revenue figures.
Opportunities
- Yoga niche with about 4,400 brand searches per month in Germany.
- Growth of the own shop and physical retail after the first store in 2023.
Threats
- Many competitors in yoga mats and accessories on Amazon.
- Platform dependence on fees and visibility.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about lotuscrafts
How much revenue does lotuscrafts make?
There are no documented revenue figures for lotuscrafts. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded lotuscrafts?
lotuscrafts was founded in 2011 by Wolfgang Fuchs. The company is based in Wien.
Was lotuscrafts on Die Höhle der Löwen?
No, lotuscrafts did not appear on the German TV show Die Höhle der Löwen.
Is lotuscrafts backed by venture capital?
No, according to available information lotuscrafts has grown without venture capital (bootstrapped).
How much does lotuscrafts spend on marketing?
lotuscrafts does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less lotuscrafts has to pay for each visit.
How much revenue does lotuscrafts make through Google?
The model estimate combines brand searches and organic traffic of lotuscrafts with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know lotuscrafts) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of lotuscrafts be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of lotuscrafts after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for lotuscrafts.
Want to make your own brand this visible?
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