Brand profile · Germany
lomi Revenue, search volume and competitors 2026
Electric kitchen composter from Canadian Pela Earth, launched in 2021, available in Germany via the EU shop and Amazon.
Fact sheet
- Founded
- 2021
- Founder
- Jeremy Lang
- Headquarters
- Kelowna (Kanada)
- Company
- Pela Earth
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Jay-Z (Beteiligung an Pela)
Background and milestones
After a 2008 vacation in Hawaii, Jeremy Lang wanted to counter ocean plastic pollution and founded Pela in 2011 with the first compostable phone case. In 2018 Pela extended its materials research to food waste, which led to Lomi.
- 2018
Pela moves its headquarters to Kelowna and begins developing a food waste solution.
- 2021
Lomi launches on Earth Day, accompanied by a crowdfunding campaign.
- 2025
According to the company, more than 215,000 households use Lomi.
SWOT analysis of lomi
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to the company, more than 215,000 households use it.
- A dedicated EU shop and an Amazon.de listing make buying in Germany easier.
Weaknesses
- The device costs 399 euros on Amazon.de, placing it in the premium segment.
- No published revenue figures for Lomi, so the German market size remains unclear.
Opportunities
- Food waste and household sustainability as a topic, with about 2,400 brand searches per month.
- Cross-promotion with sister brand Pela can provide reach.
Threats
- Dependence on Amazon and third parties for distribution in Germany.
- A growing number of competing kitchen composters and cheaper alternatives such as organic waste bins.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about lomi
How much revenue does lomi make?
There are no documented revenue figures for lomi. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded lomi?
lomi was founded in 2021 by Jeremy Lang. The company is based in Kelowna (Kanada).
Was lomi on Die Höhle der Löwen?
No, lomi did not appear on the German TV show Die Höhle der Löwen.
How much does lomi spend on marketing?
lomi does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less lomi has to pay for each visit.
How much revenue does lomi make through Google?
The model estimate combines brand searches and organic traffic of lomi with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know lomi) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of lomi be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of lomi after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for lomi.
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