Brand profile · Germany
lomi Revenue, search volume and competitors 2026
Electric kitchen composter from Canadian Pela Earth, launched in 2021, available in Germany via the EU shop and Amazon.
Fact sheet
- Founded
- 2021
- Founder
- Jeremy Lang
- Headquarters
- Kelowna (Kanada)
- Company
- Pela Earth
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- Jay-Z (Beteiligung an Pela)
lomi search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 2,400 | +50 % |
| Jun 2026 | 1,600 | 0 % |
| May 2026 | 1,600 | 0 % |
| Apr 2026 | 1,600 | -16 % |
| Mar 2026 | 1,900 | +19 % |
| Feb 2026 | 1,600 | -16 % |
| Jan 2026 | 1,900 | 0 % |
| Dec 2025 | 1,900 | 0 % |
| Nov 2025 | 1,900 | +19 % |
| Oct 2025 | 1,600 | -16 % |
| Sep 2025 | 1,900 | 0 % |
| Aug 2025 | 1,900 | 0 % |
| Jul 2025 | 1,900 | +19 % |
| Jun 2025 | 1,600 | 0 % |
| May 2025 | 1,600 | 0 % |
| Apr 2025 | 1,600 | 0 % |
| Mar 2025 | 1,600 | 0 % |
| Feb 2025 | 1,600 | 0 % |
| Jan 2025 | 1,600 | 0 % |
| Dec 2024 | 1,600 | 0 % |
| Nov 2024 | 1,600 | -16 % |
| Oct 2024 | 1,900 | +19 % |
| Sep 2024 | 1,600 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
lomi competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Tech & Electro Rank 8 of 10
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | Framework | 27,100 | -9.5 % |
| 2 | Quad Lock | 27,100 | +6.4 % |
| 3 | Nomad | 14,800 | +13.8 % |
| 4 | Keychron | 12,100 | -6.9 % |
| 5 | Peak Design | 9,900 | -6.9 % |
| 6 | sushi-bikes | 9,900 | -8.0 % |
| 7 | Devialet | 4,400 | -18.5 % |
| 8 | lomi | 2,400 | +50.0 % |
| 9 | Native Union | 880 | -12.0 % |
| 10 | Nothing Tech | 480 | -41.0 % |
Background and milestones
After a 2008 vacation in Hawaii, Jeremy Lang wanted to counter ocean plastic pollution and founded Pela in 2011 with the first compostable phone case. In 2018 Pela extended its materials research to food waste, which led to Lomi.
- 2018
Pela moves its headquarters to Kelowna and begins developing a food waste solution.
- 2021
Lomi launches on Earth Day, accompanied by a crowdfunding campaign.
- 2025
According to the company, more than 215,000 households use Lomi.
SWOT analysis of lomi
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to the company, more than 215,000 households use it.
- A dedicated EU shop and an Amazon.de listing make buying in Germany easier.
Weaknesses
- The device costs 399 euros on Amazon.de, placing it in the premium segment.
- No published revenue figures for Lomi, so the German market size remains unclear.
Opportunities
- Food waste and household sustainability as a topic, with about 2,400 brand searches per month.
- Cross-promotion with sister brand Pela can provide reach.
Threats
- Dependence on Amazon and third parties for distribution in Germany.
- A growing number of competing kitchen composters and cheaper alternatives such as organic waste bins.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about lomi
How much revenue does lomi make?
There are no documented revenue figures for lomi. After login, the brand profile shows a model estimate of organic revenue based on 2,400 brand searches per month, split into brand and non-brand.
How many people search for lomi?
In Jul 2026, lomi was searched about 2,400 times per month on Google Germany, +9.8 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of lomi?
In the Tech & Electro niche, lomi ranks 8 of 10 by brand search volume. The strongest competitors are Framework, Quad Lock and Nomad.
Who founded lomi?
lomi was founded in 2021 by Jeremy Lang. The company is based in Kelowna (Kanada).
Was lomi on Die Höhle der Löwen?
No, lomi did not appear on the German TV show Die Höhle der Löwen.
How much does lomi spend on marketing?
lomi does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less lomi has to pay for each visit.
How much revenue does lomi make through Google?
The model estimate combines brand searches and organic traffic of lomi with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know lomi) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of lomi be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of lomi after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for lomi.