Brand profile · Germany
loewenzahnorganics Revenue, search volume and competitors 2026
Berlin organic baby food brand founded in 2016, sold through its own shop and dm, Rossmann, Müller and Budni, with about 8 million euros raised so far.
Fact sheet
- Founded
- 2016
- Founders
- Liz Sauer Williamson, Alice Mrongovius
- Headquarters
- Berlin
- Company
- Löwenzahn Organics GmbH
- Employees
- ca. 15 (2024)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Scope Hanson, YMF Investments, Döhler Ventures, Food Labs
Background and milestones
Two mothers founded the company in 2016 with the aim of offering healthy, sustainable and traceable organic products for babies and toddlers. The brand describes its approach as research-based and starting from the mother.
- 2016
Founded in Berlin by Liz Sauer Williamson and Alice Mrongovius.
- 2024
Revenue target of 10 million euros (31 percent growth over 2023), expansion in drugstore retail including Budni.
- 2026
Eva Neugebauer and David Rau lead the company as co-CEOs.
SWOT analysis of loewenzahnorganics
Editorial assessment based on the sources listed and the radar data.
Strengths
- Besides its own shop, the products are listed in the drugstore chains dm, Rossmann, Müller and Budni.
- Production in Austria, Denmark and Germany with organic certification (DE-ÖKO-006) is documented on the website.
Weaknesses
- With 140 brand searches per month, brand awareness in search behaviour is low.
- The founder herself named fundraising as the biggest challenge.
Opportunities
- The global market for maternal and infant health is put at 75 billion US dollars by the founder.
- Expansion in drugstore retail opens up further buyer groups besides the own shop.
Threats
- The organic baby food market is shaped by established brands and drugstore private labels.
- Dependence on a few retail partners can weaken the negotiating position.
What is behind the demand?
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Sources
Frequently asked questions about loewenzahnorganics
How much revenue does loewenzahnorganics make?
For 2024, the record for loewenzahnorganics reads: Ziel ~10 Mio € (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded loewenzahnorganics?
loewenzahnorganics was founded in 2016 by Liz Sauer Williamson and Alice Mrongovius. The company is based in Berlin.
Was loewenzahnorganics on Die Höhle der Löwen?
No, loewenzahnorganics did not appear on the German TV show Die Höhle der Löwen.
Is loewenzahnorganics backed by venture capital?
Yes, loewenzahnorganics is backed by venture capital. Investors include Scope Hanson, YMF Investments, Döhler Ventures and Food Labs.
How much does loewenzahnorganics spend on marketing?
loewenzahnorganics does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less loewenzahnorganics has to pay for each visit.
How much revenue does loewenzahnorganics make through Google?
The model estimate combines brand searches and organic traffic of loewenzahnorganics with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know loewenzahnorganics) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of loewenzahnorganics be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of loewenzahnorganics after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for loewenzahnorganics.
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