Brand profile · Germany
loewenzahnorganics Revenue, search volume and competitors 2026
Berlin organic baby food brand founded in 2016, sold through its own shop and dm, Rossmann, Müller and Budni, with about 8 million euros raised so far.
Fact sheet
- Founded
- 2016
- Founders
- Liz Sauer Williamson, Alice Mrongovius
- Headquarters
- Berlin
- Company
- Löwenzahn Organics GmbH
- Employees
- ca. 15 (2024)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Scope Hanson, YMF Investments, Döhler Ventures, Food Labs
loewenzahnorganics search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 140 | 0 % |
| Jun 2026 | 140 | 0 % |
| May 2026 | 140 | 0 % |
| Apr 2026 | 140 | 0 % |
| Mar 2026 | 140 | -18 % |
| Feb 2026 | 170 | +21 % |
| Jan 2026 | 140 | +27 % |
| Dec 2025 | 110 | 0 % |
| Nov 2025 | 110 | 0 % |
| Oct 2025 | 110 | 0 % |
| Sep 2025 | 110 | -21 % |
| Aug 2025 | 140 | +27 % |
| Jul 2025 | 110 | 0 % |
| Jun 2025 | 110 | -21 % |
| May 2025 | 140 | 0 % |
| Apr 2025 | 140 | -18 % |
| Mar 2025 | 170 | +89 % |
| Feb 2025 | 90 | -36 % |
| Jan 2025 | 140 | -18 % |
| Dec 2024 | 170 | -35 % |
| Nov 2024 | 260 | -19 % |
| Oct 2024 | 320 | +52 % |
| Sep 2024 | 210 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
loewenzahnorganics competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 45 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 45 | loewenzahnorganics | 140 | 0.0 % |
supplements Rank 41 of 45
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | esn | 673,000 | -32.7 % |
| 3 | ritual | 368,000 | -12.9 % |
| 4 | ahead | 135,000 | -12.9 % |
| 5 | naturtreu | 90,500 | -6.7 % |
| 6 | sheko | 90,500 | +6.5 % |
| 7 | glow25 | 49,500 | -12.9 % |
| 8 | sunday | 49,500 | +6.5 % |
| 9 | vetain | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 41 | loewenzahnorganics | 140 | 0.0 % |
Background and milestones
Two mothers founded the company in 2016 with the aim of offering healthy, sustainable and traceable organic products for babies and toddlers. The brand describes its approach as research-based and starting from the mother.
- 2016
Founded in Berlin by Liz Sauer Williamson and Alice Mrongovius.
- 2024
Revenue target of 10 million euros (31 percent growth over 2023), expansion in drugstore retail including Budni.
- 2026
Eva Neugebauer and David Rau lead the company as co-CEOs.
SWOT analysis of loewenzahnorganics
Editorial assessment based on the sources listed and the radar data.
Strengths
- Besides its own shop, the products are listed in the drugstore chains dm, Rossmann, Müller and Budni.
- Production in Austria, Denmark and Germany with organic certification (DE-ÖKO-006) is documented on the website.
Weaknesses
- With 140 brand searches per month, brand awareness in search behaviour is low.
- The founder herself named fundraising as the biggest challenge.
Opportunities
- The global market for maternal and infant health is put at 75 billion US dollars by the founder.
- Expansion in drugstore retail opens up further buyer groups besides the own shop.
Threats
- The organic baby food market is shaped by established brands and drugstore private labels.
- Dependence on a few retail partners can weaken the negotiating position.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about loewenzahnorganics
How much revenue does loewenzahnorganics make?
For 2024, the record for loewenzahnorganics reads: Ziel ~10 Mio € (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for loewenzahnorganics?
In Jul 2026, loewenzahnorganics was searched about 140 times per month on Google Germany, +16.7 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of loewenzahnorganics?
In the Food & Beverage niche, loewenzahnorganics ranks 45 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and koro.
Who founded loewenzahnorganics?
loewenzahnorganics was founded in 2016 by Liz Sauer Williamson and Alice Mrongovius. The company is based in Berlin.
Was loewenzahnorganics on Die Höhle der Löwen?
No, loewenzahnorganics did not appear on the German TV show Die Höhle der Löwen.
Is loewenzahnorganics backed by venture capital?
Yes, loewenzahnorganics is backed by venture capital. Investors include Scope Hanson, YMF Investments, Döhler Ventures and Food Labs.
How much does loewenzahnorganics spend on marketing?
loewenzahnorganics does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less loewenzahnorganics has to pay for each visit.
How much revenue does loewenzahnorganics make through Google?
The model estimate combines brand searches and organic traffic of loewenzahnorganics with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know loewenzahnorganics) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of loewenzahnorganics be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of loewenzahnorganics after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for loewenzahnorganics.