Brand profile · Germany
livom Revenue, search volume and competitors 2026
Swiss provider of modular, washable sofas with a German shop and showrooms; turned down an investor offer on "Höhle der Löwen Schweiz" in 2022.
Fact sheet
- Founded
- 2020
- Founders
- Tamara Haag, Sandro Haag
- Headquarters
- Amriswil (Schweiz)
- Company
- Livom Möbel GmbH
- Die Höhle der Löwen (German TV show)
- Yes, season Schweiz (3+), nicht die deutsche Sendung (2022)
- Deal on the show
- Yes
- Investors on the show
- Roland Brack, Tobias Reichmuth, Jürg Schwarzenbach, Lukas Speiser
- Deal closed after the show
- No
Background and milestones
The couple came from online marketing and started by selling modular sofas. After only five sofas sold in the first two months, sales picked up strongly after an adjusted marketing strategy.
- 2020
Launch in Switzerland in October.
- 2022
Entry into Germany and Austria; appearance on "Die Höhle der Löwen Schweiz" with a declined offer.
- 2024
Showroom opened at LIVING BERLIN (18 December).
SWOT analysis of livom
Editorial assessment based on the sources listed and the radar data.
Strengths
- Direct sales with a 100-day trial and five-year warranty according to the shop.
- Presence in Germany via online shop and several showrooms.
Weaknesses
- Only about 2,900 brand searches per month in Germany.
- Funding and current revenue figures are not documented.
Opportunities
- Demand for modular, durable furniture.
- Expansion of the showroom network into more German cities.
Threats
- Strong competition in the online sofa market.
- High fixed costs from showrooms amid fluctuating furniture demand.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about livom
How much revenue does livom make?
livom generated CHF 8 million in revenue in erstes Geschäftsjahr (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded livom?
livom was founded in 2020 by Tamara Haag and Sandro Haag. The company is based in Amriswil (Schweiz).
Was livom on Die Höhle der Löwen?
Yes, livom appeared on the German TV show Die Höhle der Löwen in season Schweiz (3+), nicht die deutsche Sendung (2022). The show ended with a deal with Roland Brack, Tobias Reichmuth, Jürg Schwarzenbach and Lukas Speiser. The deal fell through after the show.
How much does livom spend on marketing?
livom does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less livom has to pay for each visit.
How much revenue does livom make through Google?
The model estimate combines brand searches and organic traffic of livom with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know livom) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of livom be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of livom after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for livom.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.