Brand profile · Germany
lfdy Revenue, search volume and competitors 2026
Düsseldorf-based streetwear brand operating on a drop model, with the last verified revenue figure standing at 34 Mio. € (2020).
Fact sheet
- Founded
- 2013
- Founders
- Lorenz Amend, Patrick van den Heuvel, Jordan Lastro
- Headquarters
- Düsseldorf
- Company
- Live Fast Die Young Clothing GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Lorenz Amend and Patrick van den Heuvel founded the print shop Druckbar in Düsseldorf in 2009. In 2013 their friend Jordan Lastro brought the idea of printing T-shirts online, from which the streetwear brand LFDY emerged, initially from a backyard studio.
- 2009
Founding of the print shop Druckbar in Düsseldorf as a predecessor.
- 2013
Launch of the LFDY brand with screen printing in a backyard in Düsseldorf.
- 2014
First shop in Düsseldorf; first full financial year with about 1.32 million euros of revenue.
- 2016
Opening of further shops in Cologne and Munich (April).
SWOT analysis of lfdy
Editorial assessment based on the sources listed and the radar data.
Strengths
- Built independently without external investors; according to Gründer.de deliberately without backers.
- Strong reach via Instagram and an influencer and football environment instead of paid advertising.
- Own shops in several cities complement online sales.
Weaknesses
- The brand depends heavily on a young male streetwear audience (according to OMR about 70 percent aged 15 to 35).
- Dependence on trends and social media reach makes the business volatile.
Opportunities
- High brand search volume of about 110,000 per month in Germany shows a strong brand base.
- Expansion of the store network into further European cities.
Threats
- Strong competition from established streetwear labels and fast fashion providers.
- Imitations and trademark protection for popular logos.
What is behind the demand?
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Sources
Frequently asked questions about lfdy
How much revenue does lfdy make?
lfdy generated around 50 million € (unbestätigt) in revenue in 2021 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded lfdy?
lfdy was founded in 2013 by Lorenz Amend, Patrick van den Heuvel and Jordan Lastro. The company is based in Düsseldorf.
Was lfdy on Die Höhle der Löwen?
No, lfdy did not appear on the German TV show Die Höhle der Löwen.
Is lfdy backed by venture capital?
No, according to available information lfdy has grown without venture capital (bootstrapped).
How much does lfdy spend on marketing?
lfdy does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less lfdy has to pay for each visit.
How much revenue does lfdy make through Google?
The model estimate combines brand searches and organic traffic of lfdy with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know lfdy) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of lfdy be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of lfdy after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for lfdy.
Want to make your own brand this visible?
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