Brand profile · Germany
leslunes Revenue, search volume and competitors 2026
AcquiredWomenwear brand that merged into the Snocks group following its insolvency in 2026.
Fact sheet
- Founded
- 2012
- Headquarters
- Berlin (seit 2019, zuvor USA); Betrieb heute unter SNOCKS in Mannheim
- Employees
- 36 (bei Insolvenzanmeldung)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- SNOCKS Group (Eigentümer seit 2026)
leslunes search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 110 | +57 % |
| Jun 2026 | 70 | -36 % |
| May 2026 | 110 | +22 % |
| Apr 2026 | 90 | +29 % |
| Mar 2026 | 70 | -36 % |
| Feb 2026 | 110 | -21 % |
| Jan 2026 | 140 | -18 % |
| Dec 2025 | 170 | -19 % |
| Nov 2025 | 210 | +24 % |
| Oct 2025 | 170 | +21 % |
| Sep 2025 | 140 | 0 % |
| Aug 2025 | 140 | -18 % |
| Jul 2025 | 170 | -35 % |
| Jun 2025 | 260 | -19 % |
| May 2025 | 320 | -18 % |
| Apr 2025 | 390 | -19 % |
| Mar 2025 | 480 | +23 % |
| Feb 2025 | 390 | 0 % |
| Jan 2025 | 390 | +50 % |
| Dec 2024 | 260 | -46 % |
| Nov 2024 | 480 | +50 % |
| Oct 2024 | 320 | +88 % |
| Sep 2024 | 170 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
leslunes competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 34 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
| 34 | leslunes | 110 | +22.2 % |
SEO and visibility data for leslunes (leslunes.de)
leslunes.de reaches an estimated 8,961 organic visits per month.
Around 110 brand searches per month compare with an estimated 8,961 organic visits. Brand searches equal 1 % of organic traffic. The visibility of leslunes is hardly brand-driven: the domain is found mainly through generic keywords.
Comparison with competitors in Clothing
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| onemate | 51 | 4,252 | 163 | 109 | 48 |
| Organic Basic | – | 12,963 | – | – | – |
| leslunes | – | 8,961 | – | – | – |
| BUCK MASON | – | 730 | – | – | – |
| oak25 | – | 716 | – | – | – |
| boombeauty | – | 543 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Les Lunes was founded in the USA in 2012 and moved its headquarters to Berlin in 2019. A jumpsuit commissioned by Oprah Winfrey brought international attention. Its success relied heavily on influencer collaborations.
- 2012
Founding of Les Lunes in the USA.
- 2019
Headquarters moved to Berlin.
- 2024
Jennifer Hoesmann-Mattapour becomes CEO (January).
- 2025
Insolvency under self-administration after revenue fell from about EUR 30 million to about EUR 13 million.
- 2026
SNOCKS acquires Les Lunes out of insolvency.
SWOT analysis of leslunes
Editorial assessment based on the sources listed and the radar data.
Strengths
- International recognition through the Oprah jumpsuit and early influencer reach.
- Synergies with Oceansapart: according to SNOCKS about half of the range overlaps.
- Owner with experience turning around loss-making D2C brands.
Weaknesses
- Revenue fell from about EUR 30 million to about EUR 13 million with heavy losses.
- High return rates and rising marketing costs led to insolvency.
Opportunities
- Cost advantages and platform use within the SNOCKS House of Brands.
- Realigning the range in the yoga and womenswear segment.
Threats
- Loss of trust among influencers and suppliers after unpaid invoices.
- Very low brand search volume of about 110 queries per month in Germany.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about leslunes
How much revenue does leslunes make?
There are no documented revenue figures for leslunes. After login, the brand profile shows a model estimate of organic revenue based on 110 brand searches per month, split into brand and non-brand.
How many people search for leslunes?
In Jul 2026, leslunes was searched about 110 times per month on Google Germany, -61.3 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of leslunes?
In the Clothing niche, leslunes ranks 34 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Was leslunes on Die Höhle der Löwen?
No, leslunes did not appear on the German TV show Die Höhle der Löwen.
How much does leslunes spend on marketing?
leslunes does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less leslunes has to pay for each visit.
How much revenue does leslunes make through Google?
The model estimate combines brand searches and organic traffic of leslunes with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know leslunes) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of leslunes be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of leslunes.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for leslunes.