Brand profile · Germany
leslunes Revenue, search volume and competitors 2026
AcquiredWomenwear brand that merged into the Snocks group following its insolvency in 2026.
Fact sheet
- Founded
- 2012
- Headquarters
- Berlin (seit 2019, zuvor USA); Betrieb heute unter SNOCKS in Mannheim
- Employees
- 36 (bei Insolvenzanmeldung)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Investors
- SNOCKS Group (Eigentümer seit 2026)
Background and milestones
Les Lunes was founded in the USA in 2012 and moved its headquarters to Berlin in 2019. A jumpsuit commissioned by Oprah Winfrey brought international attention. Its success relied heavily on influencer collaborations.
- 2012
Founding of Les Lunes in the USA.
- 2019
Headquarters moved to Berlin.
- 2024
Jennifer Hoesmann-Mattapour becomes CEO (January).
- 2025
Insolvency under self-administration after revenue fell from about EUR 30 million to about EUR 13 million.
- 2026
SNOCKS acquires Les Lunes out of insolvency.
SWOT analysis of leslunes
Editorial assessment based on the sources listed and the radar data.
Strengths
- International recognition through the Oprah jumpsuit and early influencer reach.
- Synergies with Oceansapart: according to SNOCKS about half of the range overlaps.
- Owner with experience turning around loss-making D2C brands.
Weaknesses
- Revenue fell from about EUR 30 million to about EUR 13 million with heavy losses.
- High return rates and rising marketing costs led to insolvency.
Opportunities
- Cost advantages and platform use within the SNOCKS House of Brands.
- Realigning the range in the yoga and womenswear segment.
Threats
- Loss of trust among influencers and suppliers after unpaid invoices.
- Very low brand search volume of about 110 queries per month in Germany.
What is behind the demand?
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Sources
Frequently asked questions about leslunes
How much revenue does leslunes make?
There are no documented revenue figures for leslunes. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Was leslunes on Die Höhle der Löwen?
No, leslunes did not appear on the German TV show Die Höhle der Löwen.
How much does leslunes spend on marketing?
leslunes does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less leslunes has to pay for each visit.
How much revenue does leslunes make through Google?
The model estimate combines brand searches and organic traffic of leslunes with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know leslunes) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of leslunes be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of leslunes after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for leslunes.
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