Brand profile · Germany
klarseifen Revenue, search volume and competitors 2026
Klar Seifen is Germany's oldest soap manufactory, founded in Heidelberg in 1840 and today a palm-oil-free natural skincare brand from Plankstadt.
Fact sheet
- Founded
- 1840
- Founder
- Philipp Klar
- Headquarters
- Plankstadt
- Company
- Klar Seifen GmbH
- Employees
- ca. 20 (2023)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
Background and milestones
Philipp Klar learned soap making while travelling as a journeyman, including in Grasse and St. Petersburg, and opened his manufactory in Heidelberg in 1840. Later generations expanded production until the brand was moved back to the centre around 2000.
- 1840
Philipp Klar opens the soap workshop in Heidelberg.
- 2011
Jan Heipcke takes over the manufactory.
- 2019
Switch to palm-oil-free production.
- 2020
Move to the new manufactory in Plankstadt; about 200,000 soaps are given away during the pandemic.
SWOT analysis of klarseifen
Editorial assessment based on the sources listed and the radar data.
Strengths
- Over 180 years of company history as a verifiable brand promise.
- Own manufactory in Plankstadt, palm-oil-free and plastic-free packaging.
Weaknesses
- Small company with about 20 employees (2023).
- Not all revenue comes from the own brand, as contract manufacturing also runs.
Opportunities
- Demand for solid, plastic-free care products in a niche with about 4,400 brand searches per month.
- More capacity through the new warehouse in 2026.
Threats
- Strong competition from natural cosmetics and drugstore brands in soap.
- Raw material and energy prices in manufactory production.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about klarseifen
How much revenue does klarseifen make?
There are no documented revenue figures for klarseifen. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded klarseifen?
klarseifen was founded in 1840 by Philipp Klar. The company is based in Plankstadt.
Was klarseifen on Die Höhle der Löwen?
No, klarseifen did not appear on the German TV show Die Höhle der Löwen.
Is klarseifen backed by venture capital?
No, there is no known venture capital funding for klarseifen.
How much does klarseifen spend on marketing?
klarseifen does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less klarseifen has to pay for each visit.
How much revenue does klarseifen make through Google?
The model estimate combines brand searches and organic traffic of klarseifen with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know klarseifen) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of klarseifen be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of klarseifen after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for klarseifen.
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