Brand profile · Germany
kendrascott Revenue, search volume and competitors 2026
US jewelry brand from Austin, founded in 2002 by Kendra Scott, with more than 100 own stores in the US and shipping to Germany via Global-e.
Fact sheet
- Founded
- 2002
- Founder
- Kendra Scott
- Headquarters
- Austin, Texas
- Company
- Kendra Scott, LLC
- Employees
- > 2.000
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Berkshire Partners, 65 Equity Partners
- Funding rounds
- 2016: Private Equity (Berkshire Partners), Minderheitsanteil, Bewertung ca. 1 billion US$; 2024: Anteilsverkauf Berkshire an 65 Equity Partners (Medienbericht), nicht belegt
Background and milestones
Kendra Scott designed her first collection in 2002 with 500 US dollars in the spare bedroom of her home, just after her oldest son was born. An order from Nordstrom during the 2008 financial crisis brought the brand into wider retail.
- 2002
Founded in Austin with 500 US dollars.
- 2008
Major Nordstrom order accelerates growth.
- 2016
Berkshire Partners takes a minority stake at a valuation of about 1 billion US dollars.
- 2024
According to media reports the Berkshire stake goes to 65 Equity Partners.
SWOT analysis of kendrascott
Editorial assessment based on the sources listed and the radar data.
Strengths
- Well-known US brand with more than 100 own stores (end of 2019) and retail partners such as Nordstrom.
- Well-capitalised owners: valuation of about 1 billion US dollars at the 2016 investment.
Weaknesses
- No German shop; shipping to Germany only via Global-e without free shipping or returns.
Opportunities
- With about 1,600 searches per month the brand already has baseline demand in Germany that a German distribution could tap.
Threats
- Strong competition in the fashion and fine jewelry market.
- Duties, taxes and delivery times of 5 to 15 business days hinder purchases from Germany.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about kendrascott
How much revenue does kendrascott make?
kendrascott generated over 500 million US$ (Medienangabe, nicht geprüft) in revenue in 2024 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded kendrascott?
kendrascott was founded in 2002 by Kendra Scott. The company is based in Austin, Texas.
Was kendrascott on Die Höhle der Löwen?
No, kendrascott did not appear on the German TV show Die Höhle der Löwen.
Is kendrascott backed by venture capital?
No, there is no known venture capital funding for kendrascott. Shareholders include Berkshire Partners and 65 Equity Partners.
How much does kendrascott spend on marketing?
kendrascott does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less kendrascott has to pay for each visit.
How much revenue does kendrascott make through Google?
The model estimate combines brand searches and organic traffic of kendrascott with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know kendrascott) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of kendrascott be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of kendrascott after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for kendrascott.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.