Brand profile · Germany
kapten and son Revenue, search volume and competitors 2026
Cologne-based accessories brand, on track to hit €100 million.
Fact sheet
- Founded
- 2014
- Founders
- Johannes Theobald, Fabian Deventer, Artjem Weissbeck
- Headquarters
- Köln (Gründung in Münster)
- Company
- Kapten & Son GmbH
- Employees
- ca. 150 (2021)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding rounds
- 2021: Erster externer Investor, Name nicht genannt, nicht veröffentlicht
Background and milestones
The three founders were fellow students who wanted a watch that met their expectations for style and quality. They started in August 2014 in Münster from a makeshift 14 square meter office with about EUR 3,000 of their own money each.
- 2014
Founded in Münster by Johannes Theobald, Fabian Deventer and Artjem Weissbeck; first year with about EUR 9 million in revenue.
- 2018
Headquarters move to Cologne; Artjem Weissbeck leaves.
- 2020
Deventer and Theobald step down from management; Alexander Glörfeld (CEO) and Marian Paul (CMO) take over, the founders become advisors.
- 2021
First external investor (Handelsblatt, March 10); 2020 revenue above EUR 50 million with 150 employees.
- 2026
According to the company 17 stores and outlets in European cities; Johannes Theobald named as CEO again.
SWOT analysis of kapten and son
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to Handelsblatt profitable since the first year and grown from cash flow.
- 2020 revenue above EUR 50 million with more than 60 percent growth.
- Own store network with 17 stores and outlets in major cities (as of June 2026).
Weaknesses
- Production mainly in Shenzhen, China.
- Management change in 2020 and the founders leaving day-to-day operations.
Opportunities
- Expansion into further European countries, as announced in 2021 with the investor.
- Range extension from watches to bags, sunglasses, jackets and luggage.
Threats
- High dependence on performance marketing and influencer reach.
- Strong competition in the lifestyle accessories market from watch and fashion brands.
What is behind the demand?
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Sources
Frequently asked questions about kapten and son
How much revenue does kapten and son make?
kapten and son generated over 50 million € in revenue in 2020 (partly documented). For 2024: knapp 100 Mio € (Prognose). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded kapten and son?
kapten and son was founded in 2014 by Johannes Theobald, Fabian Deventer and Artjem Weissbeck. The company is based in Köln (Gründung in Münster).
Was kapten and son on Die Höhle der Löwen?
No, kapten and son did not appear on the German TV show Die Höhle der Löwen.
How much does kapten and son spend on marketing?
kapten and son does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less kapten and son has to pay for each visit.
How much revenue does kapten and son make through Google?
The model estimate combines brand searches and organic traffic of kapten and son with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know kapten and son) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of kapten and son be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of kapten and son after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for kapten and son.
Want to make your own brand this visible?
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