Visibly AI
 

Brand profile · Germany

justspices Revenue, search volume and competitors 2026

Acquired

· Kraft Heinz acquired about 85 percent of the shares from existing investors in December 2021; the brand continues as an independent business.

Spice DTC brand (Kraft Heinz majority since 2022) with dramatically declining brand interest.

Fact sheet

Founded
2014
Founders
Ole Strohschnieder, Florian Falk, Béla Seebach
Headquarters
Düsseldorf
Employees
150 (2021)
Die Höhle der Löwen (German TV show)
Did not appear
Funding
Venture capital backed
Investors
Five Seasons Ventures, Coefficient Capital, Bitburger Ventures, Döhler Ventures, Rolf Schrömgens (Trivago-Gründer), Kraft Heinz (Mehrheit seit 2021)
Funding rounds
2020: Series B (Five Seasons Ventures, Coefficient Capital, Bitburger Ventures), 13 million €; 2021: Mehrheitsübernahme (rund 85 Prozent) durch Kraft Heinz, nicht veröffentlicht
Search volume per month
–
Germany · latest month may be provisional
Demand compared with last year
–
Not enough data for a year-over-year comparison yet.

Background and milestones

The three founders shared a student flat and a passion for cooking. After a trip around the world for inspiration they started with only EUR 10,000 in savings, were almost broke at first and found success via a B2B detour (restaurants, hotels) before the consumer business.

  1. 2014

    Founding of Just Spices in Düsseldorf.

  2. 2018

    Launch of the IN MINUTES fix products.

  3. 2020

    EUR 13 million funding round with Five Seasons Ventures, Coefficient Capital and Bitburger Ventures; over 70 employees, listed in over 5,000 supermarkets.

  4. 2021

    Kraft Heinz takes over about 85 percent of the shares.

SWOT analysis of justspices

Editorial assessment based on the sources listed and the radar data.

Strengths

  • Strong social media community of about 1.6 million spice fans at the time of the takeover.
  • In-store reach in over 5,000 supermarkets alongside the online shop (2020).
  • Backing of a large group through Kraft Heinz.

Weaknesses

  • Low brand search volume of about 720 queries per month in Germany relative to its reach.
  • Price level above classic private-label spices with strong dependence on retail promotions.

Opportunities

  • International scaling: Kraft Heinz plans to grow the brand globally.
  • Product expansion into breakfast, DIY kits and a cookbook.

Threats

  • Strong competition in the spice market, for example from Ankerkraut and private labels.
  • Dependence on grocery retail for listings and terms.

What is behind the demand?

Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.

Log In Register for free

antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.

Sources

Frequently asked questions about justspices

How much revenue does justspices make?

There are no documented revenue figures for justspices. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.

Who founded justspices?

justspices was founded in 2014 by Ole Strohschnieder, Florian Falk and Béla Seebach. The company is based in Düsseldorf.

Was justspices on Die Höhle der Löwen?

No, justspices did not appear on the German TV show Die Höhle der Löwen.

Is justspices backed by venture capital?

Yes, justspices is backed by venture capital. Investors include Five Seasons Ventures, Coefficient Capital, Bitburger Ventures, Döhler Ventures, Rolf Schrömgens (Trivago-Gründer) and Kraft Heinz (Mehrheit seit 2021). Known funding rounds: 2020: Series B (Five Seasons Ventures, Coefficient Capital, Bitburger Ventures), 13 million €; 2021: Mehrheitsübernahme (rund 85 Prozent) durch Kraft Heinz, nicht veröffentlicht.

How much does justspices spend on marketing?

justspices does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less justspices has to pay for each visit.

How much revenue does justspices make through Google?

The model estimate combines brand searches and organic traffic of justspices with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know justspices) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.

What would the organic traffic of justspices be worth as a Google Ads budget?

Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of justspices after login.

How do I find out the SEO revenue of my own website?

With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for justspices.

Find out your own SEO revenue

Want to make your own brand this visible?

In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.

SEO and GEO sparring Go-to-Market