Brand profile · Germany
junglueck Revenue, search volume and competitors 2026
Munich cosmetics brand with vegan aloe-based skincare, founded 2018, estimated at almost €30m revenue in 2023, no known investors.
Fact sheet
- Founded
- 2018
- Founder
- Benedikt Klarmann
- Headquarters
- Oberhaching
- Company
- JUNGLÜCK GmbH
- Employees
- ca. 70 (Schätzung 2023)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
Background and milestones
Benedikt Klarmann ran a successful online print shop and heard at home that his mother and his wife were unhappy with their cosmetics. He sold the print shop and devoted himself fully to developing JUNGLÜCK.
- 2018
JUNGLÜCK founded (idea in 2017).
- 2023
absatzwirtschaft estimate: almost €30m revenue, 70 employees; own stores in Munich and Düsseldorf.
SWOT analysis of junglueck
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to reports the online shop carries around 95 percent of sales and gives the brand direct customer access.
- Growth to an estimated almost €30m revenue was achieved without publicly known external investors.
Weaknesses
- Revenue figures are only estimated; register figures were not retrieved.
- The high online shop share makes the brand dependent on performance marketing cost trends.
Opportunities
- Listings at dm, Douglas, Shop Apotheke and QVC extend reach beyond its own shop.
- Own stores in Munich and Düsseldorf strengthen offline brand loyalty.
Threats
- Many brands compete in active-ingredient and natural cosmetics, including drugstore private labels.
- Retail can influence margins through terms and placement.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about junglueck
How much revenue does junglueck make?
junglueck generated around 24 million € (älterer Bericht, Jahr abgeleitet aus 'nach vier Jahren') in revenue in 2022 (rough figure from interviews and press). For 2023: knapp 30 Mio. € (Schätzung absatzwirtschaft). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded junglueck?
junglueck was founded in 2018 by Benedikt Klarmann. The company is based in Oberhaching.
Was junglueck on Die Höhle der Löwen?
No, junglueck did not appear on the German TV show Die Höhle der Löwen.
Is junglueck backed by venture capital?
No, there is no known venture capital funding for junglueck.
How much does junglueck spend on marketing?
junglueck does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less junglueck has to pay for each visit.
How much revenue does junglueck make through Google?
The model estimate combines brand searches and organic traffic of junglueck with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know junglueck) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of junglueck be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of junglueck after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for junglueck.