Brand profile · Germany
JACKS Revenue, search volume and competitors 2026
Berlin make-up and skincare brand with vegan brushes and products, founded in 2011 by Miriam Jacks, breakthrough in 2020 through live shopping.
Fact sheet
- Founded
- 2011
- Founders
- Miriam Jacks, Lisa Buchholz
- Headquarters
- Berlin
- Company
- JACKS beauty GmbH
- Employees
- 40+ (Website)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Business Angel (nicht namentlich genannt)
JACKS search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 12,100 | -18 % |
| Jun 2026 | 14,800 | 0 % |
| May 2026 | 14,800 | 0 % |
| Apr 2026 | 14,800 | 0 % |
| Mar 2026 | 14,800 | 0 % |
| Feb 2026 | 14,800 | -18 % |
| Jan 2026 | 18,100 | 0 % |
| Dec 2025 | 18,100 | 0 % |
| Nov 2025 | 18,100 | 0 % |
| Oct 2025 | 18,100 | +22 % |
| Sep 2025 | 14,800 | +22 % |
| Aug 2025 | 12,100 | -18 % |
| Jul 2025 | 14,800 | 0 % |
| Jun 2025 | 14,800 | 0 % |
| May 2025 | 14,800 | 0 % |
| Apr 2025 | 14,800 | 0 % |
| Mar 2025 | 14,800 | +22 % |
| Feb 2025 | 12,100 | -18 % |
| Jan 2025 | 14,800 | 0 % |
| Dec 2024 | 14,800 | 0 % |
| Nov 2024 | 14,800 | -18 % |
| Oct 2024 | 18,100 | +22 % |
| Sep 2024 | 14,800 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
JACKS competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Personal Care Rank 14 of 60
Background and milestones
Miriam Jacks worked about 17 years as a make-up artist and hairstylist and opened a concept store in Berlin in 2009. In 2011 she launched her brush line, and in 2016 she closed the stores and left L'Oréal. After the lockdown year 2020 she went online with live shopping on Instagram and grew strongly.
- 2011
Launch of the vegan brush line JACKS beauty line in Berlin.
- 2016
Closure of the stores and departure from L'Oréal Paris.
- 2020
Breakthrough through Instagram live shopping, online growth of about 1,000 percent.
What is behind the demand?
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Sources
Frequently asked questions about JACKS
How much revenue does JACKS make?
For 2023, the record for JACKS reads: ~10 Mio € (Angabe bzw. Prognose) (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for JACKS?
In Jul 2026, JACKS was searched about 12,100 times per month on Google Germany, -6.1 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of JACKS?
In the Personal Care niche, JACKS ranks 14 of 60 by brand search volume. The strongest competitors are Doonails, glow25 and rosental.
Who founded JACKS?
JACKS was founded in 2011 by Miriam Jacks and Lisa Buchholz. The company is based in Berlin.
Was JACKS on Die Höhle der Löwen?
No, JACKS did not appear on the German TV show Die Höhle der Löwen.
Is JACKS backed by venture capital?
No, there is no known venture capital funding for JACKS. Shareholders include Business Angel (nicht namentlich genannt).
How much does JACKS spend on marketing?
JACKS does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less JACKS has to pay for each visit.
How much revenue does JACKS make through Google?
The model estimate combines brand searches and organic traffic of JACKS with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know JACKS) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of JACKS be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of JACKS after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for JACKS.