Brand profile · Germany
innonature Revenue, search volume and competitors 2026
Hamburg D2C brand for vegan supplements and natural cosmetics focused on women's health, majority-owned by Verdane since 2021.
Fact sheet
- Founded
- 2016
- Founders
- Julia Lang, Gil Lang
- Headquarters
- Hamburg
- Company
- InnoNature GmbH
- Employees
- 35 (Dezember 2021)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Verdane
- Funding rounds
- 2021: Mehrheitsbeteiligung (Growth), nicht veröffentlicht
Background and milestones
Julia and Gil Lang founded InnoNature in Hamburg in 2016 as a start-up for natural and vegan supplements. Julia Lang has a nutrition background focused on holistic health.
- 2016
Founded in Hamburg by Julia and Gil Lang.
- 2021
Verdane acquires a majority stake, 2021 revenue expected at about double 2020.
SWOT analysis of innonature
Editorial assessment based on the sources listed and the radar data.
Strengths
- Direct sales via its own webshop gives control over brand and customer data.
- With 22,200 brand searches per month in Germany there is measurable brand awareness.
Weaknesses
- The clearly defined women's health audience limits reach into other target groups.
- No verified revenue or profitability figures are available after 2021.
Opportunities
- Verdane names expansion into further European markets and new product categories as a goal.
- Additional retail channels such as pharmacy platforms are already listed and can be expanded.
Threats
- The supplement niche is highly competitive, with many D2C brands targeting the same audiences.
- Advertising and labelling of supplements are subject to strict regulation.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about innonature
How much revenue does innonature make?
innonature generated klar zweistelliger million € Betrag (Erwartung laut Pressemitteilung) in revenue in 2021 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded innonature?
innonature was founded in 2016 by Julia Lang and Gil Lang. The company is based in Hamburg.
Was innonature on Die Höhle der Löwen?
No, innonature did not appear on the German TV show Die Höhle der Löwen.
Is innonature backed by venture capital?
Yes, innonature is backed by venture capital. Investors include Verdane. Known funding rounds: 2021: Mehrheitsbeteiligung (Growth), nicht veröffentlicht.
How much does innonature spend on marketing?
innonature does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less innonature has to pay for each visit.
How much revenue does innonature make through Google?
The model estimate combines brand searches and organic traffic of innonature with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know innonature) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of innonature be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of innonature after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for innonature.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.