Brand profile · Germany
hundpur Revenue, search volume and competitors 2026
Complementary feed for dogs sold direct with a subscription model, by Florian Keller from Seinsheim, sister brand of Pferdegold.
Fact sheet
- Founded
- 2020
- Founder
- Florian Keller
- Headquarters
- Seinsheim
- Company
- be better GmbH (Shop-Betreiberin laut Impressum); Hundpur Vertriebs GmbH
- Employees
- 11 bis 50 (LinkedIn-Angabe)
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Florian Keller grew up on a farm and first developed complementary feed for horses with Pferdegold. With Hundpur he transferred the direct-to-consumer and subscription model to dog owners.
- 2018
Registration of be better GmbH, today operator of the Hundpur shop.
- 2020
Launch of the Hundpur brand according to LinkedIn.
- 2022
Registration of Hundpur Vertriebs GmbH at the Würzburg local court.
SWOT analysis of hundpur
Editorial assessment based on the sources listed and the radar data.
Strengths
- Subscription model with a permanent 35 percent discount and free shipping supports recurring revenue.
- The founder's experience from the sister brand Pferdegold with the same direct-to-consumer model.
- Second channel via online pharmacies, which according to 13c Venture increased wholesale revenue tenfold.
Weaknesses
- Customer numbers are only company claims and inconsistent on the website (100,000 or 110,000).
- No published revenue or financial figures.
Opportunities
- Sales in Germany, Austria and Switzerland open up a larger DACH market.
- Expanding the pharmacy channel alongside the own shop.
Threats
- Strong competition from direct-to-consumer brands, pet food retailers and drugstores.
- Small brand search volume of about 720 per month makes paid reach important.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
- Hundpur Impressum
- Hundpur Shop (Sortiment, Preise, Abo, Lieferländer)
- LinkedIn: Hundpur Vertriebs GmbH
- North Data: be better GmbH (HRB 15093)
- North Data: Hundpur Vertriebs GmbH (HRB 16175)
- North Data: Florian Keller, verbundene Unternehmen
- Pferdegold: Florian Keller
- 13c Venture: Portfolio Hundpur und Pferdegold
Frequently asked questions about hundpur
How much revenue does hundpur make?
There are no documented revenue figures for hundpur. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded hundpur?
hundpur was founded in 2020 by Florian Keller. The company is based in Seinsheim.
Was hundpur on Die Höhle der Löwen?
No, hundpur did not appear on the German TV show Die Höhle der Löwen.
How much does hundpur spend on marketing?
hundpur does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less hundpur has to pay for each visit.
How much revenue does hundpur make through Google?
The model estimate combines brand searches and organic traffic of hundpur with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know hundpur) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of hundpur be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of hundpur after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for hundpur.
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