Brand profile · Germany
holzkern Revenue, search volume and competitors 2026
Viennese wooden watch brand, >50 Mio. € in revenue and continuing to grow at double-digit rates.
Fact sheet
- Founded
- 2016
- Founder
- Elias Ferihumer
- Headquarters
- Wien (Floridsdorf)
- Company
- Time For Nature GmbH
- Employees
- ca. 170 (2024)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
Elias Ferihumer started in 2016 in Upper Austria as a one-man business selling handcrafted wooden watches and opened the online shop in February 2016. Siblings joined early, the parents' living room served as the first office, and the family business then moved to Vienna.
- 2016
Founding and launch of the online shop with wooden watches.
- 2018
Office moves to Vienna and the bandlets line is introduced (2017 to 2018).
- 2020
More than 500 designs, over 100 employees, first store in Vienna and entry into women's jewelry (2019 to 2020).
- 2022
Range grows to include bags, sunglasses and men's stone and wood jewelry (2021 to 2022).
- 2024
More than 1 million customers, sales in 115 countries, German Brand Award and EY Scale-up of the Year.
SWOT analysis of holzkern
Editorial assessment based on the sources listed and the radar data.
Strengths
- Bootstrapped company owned 100 percent by the founder, so no dependence on investors.
- Own store network with ten locations in the DACH region alongside the online shop.
Weaknesses
- Business relies heavily on watches and jewelry as gifts with a pronounced Christmas season.
- Brand search volume is high, but demand concentrates on a fashion niche product.
Opportunities
- Sales in 115 countries with the USA and France as top markets offer further growth.
- Licensing collaborations such as Star Trek and Avatar open up new audiences.
Threats
- Fashion trends in watches and jewelry can change quickly.
- Growing competition from other D2C brands for natural material accessories.
What is behind the demand?
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Sources
Frequently asked questions about holzkern
How much revenue does holzkern make?
holzkern generated over 50 million € (+25 %) in revenue in 2023/24 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded holzkern?
holzkern was founded in 2016 by Elias Ferihumer. The company is based in Wien (Floridsdorf).
Was holzkern on Die Höhle der Löwen?
No, holzkern did not appear on the German TV show Die Höhle der Löwen.
Is holzkern backed by venture capital?
No, according to available information holzkern has grown without venture capital (bootstrapped).
How much does holzkern spend on marketing?
holzkern does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less holzkern has to pay for each visit.
How much revenue does holzkern make through Google?
The model estimate combines brand searches and organic traffic of holzkern with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know holzkern) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of holzkern be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of holzkern after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for holzkern.
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