Brand profile · Germany
holy-pit Revenue, search volume and competitors 2026
Austrian brand of refillable deodorants, featured on the German show "Die Höhle der Löwen" in 2021 with an Ankerkraut deal, now also selling sun and insect protection.
Fact sheet
- Founders
- Branka Puljic, Asmir Samardzic, Merima Samardzic
- Headquarters
- Österreich (Graz bzw. Wien laut Quelle)
- Company
- Holy Pit GmbH
- Die Höhle der Löwen (German TV show)
- Yes, season 10 (2021)
- Deal on the show
- Yes
- Investors on the show
- Anne Lemcke, Stefan Lemcke
- Deal closed after the show
- Yes
- Funding
- No venture capital known
- Investors
- Ankerkraut-Gründer (Anne und Stefan Lemcke)
- Funding rounds
- 2021: Business-Angel-Deal (DHDL), 100.000 €
Background and milestones
The founders started with the idea of a vegan natural cosmetics deodorant cream. This grew into a refillable deodorant stick with paper refill packaging.
- 2021
Appearance on "Die Höhle der Löwen" (season 10) and deal with the Ankerkraut founders for 100,000 euros for 20 percent.
- 2022
Green Product Award.
- 2023
PETA Vegan Beauty Award.
SWOT analysis of holy-pit
Editorial assessment based on the sources listed and the radar data.
Strengths
- Award-winning refill concept (Green Product Award 2022 and 2024, PETA Vegan Beauty Award 2023).
- Range extended beyond deodorants, for example sun and insect protection.
Weaknesses
- Only about 2,900 brand searches per month in Germany, limited awareness.
- No documented revenue figures, growth is hard to assess.
Opportunities
- Growing demand for low-plastic natural cosmetics.
- Awareness from the show and the Ankerkraut network in retail.
Threats
- Strong competition from drugstore and natural cosmetics brands.
- Price pressure because refill systems need explaining.
What is behind the demand?
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Sources
Frequently asked questions about holy-pit
How much revenue does holy-pit make?
There are no documented revenue figures for holy-pit. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded holy-pit?
holy-pit was founded by Branka Puljic, Asmir Samardzic and Merima Samardzic. The company is based in Österreich (Graz bzw. Wien laut Quelle).
Was holy-pit on Die Höhle der Löwen?
Yes, holy-pit appeared on the German TV show Die Höhle der Löwen in season 10 (2021). The show ended with a deal with Anne Lemcke and Stefan Lemcke. The deal was closed after the show.
Is holy-pit backed by venture capital?
No, there is no known venture capital funding for holy-pit. Shareholders include Ankerkraut-Gründer (Anne und Stefan Lemcke).
How much does holy-pit spend on marketing?
holy-pit does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less holy-pit has to pay for each visit.
How much revenue does holy-pit make through Google?
The model estimate combines brand searches and organic traffic of holy-pit with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know holy-pit) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of holy-pit be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of holy-pit after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for holy-pit.
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