Brand profile · Germany
hismile Revenue, search volume and competitors 2026
Hismile is an oral care brand founded on the Gold Coast in 2014, reportedly self-funded, known for its purple V34 toothpaste, with an EU shop.
Fact sheet
- Founded
- 2014
- Founders
- Nik Mirkovic, Alex Tomic
- Headquarters
- Gold Coast, Australien
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
Background and milestones
The two Australians Nik Mirkovic and Alex Tomic started Hismile in 2014 with about 20,000 AUD of their own capital. They approached micro-influencers early and built the brand through social media.
- 2014
Hismile founded on the Gold Coast with about 20,000 AUD start-up capital.
- 2022
Revenue of about 58 million EUR according to OMR.
SWOT analysis of hismile
Editorial assessment based on the sources listed and the radar data.
Strengths
- Strong social media presence with millions of followers and celebrity users.
- Recognisable core product, the purple V34 toothpaste.
- Self-funded without outside investors according to media reports.
Weaknesses
- Revenue figures are inconsistent and partly forecasts.
- High dependence on influencer and social media marketing.
Opportunities
- Expansion in retail, for example via drugstores and pharmacies, as with Boots in the UK.
- Extending the range into adjacent oral care categories.
Threats
- Imitators in Germany such as Herosmile increase competition.
- Regulatory limits on teeth whitening products in the EU.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about hismile
How much revenue does hismile make?
hismile generated around 700 million AUD Bruttoumsatz in revenue in 2024 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded hismile?
hismile was founded in 2014 by Nik Mirkovic and Alex Tomic. The company is based in Gold Coast, Australien.
Was hismile on Die Höhle der Löwen?
No, hismile did not appear on the German TV show Die Höhle der Löwen.
Is hismile backed by venture capital?
No, according to available information hismile has grown without venture capital (bootstrapped).
How much does hismile spend on marketing?
hismile does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less hismile has to pay for each visit.
How much revenue does hismile make through Google?
The model estimate combines brand searches and organic traffic of hismile with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know hismile) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of hismile be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of hismile after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for hismile.
Want to make your own brand this visible?
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