Brand profile · Germany
heyholy Revenue, search volume and competitors 2026
German pet tech startup from Marnheim with breed-specific dog food on subscription, raised a EUR 5.7 million Series A led by Five Seasons Ventures in 2025.
Fact sheet
- Founded
- 2022
- Founders
- Charlotte Dehnert, Annika Rahm
- Headquarters
- Marnheim
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Slingshot Ventures, Five Seasons Ventures, Feast Ventures, Christian Portz, Daniel Schmitt-Haverkamp, Alexander Prinz, Fabian Foelsch
- Funding rounds
- 2022: Frühphase, ca. 1 million €; 2023: Seed, 2 million €; 2025: Series A, 5,7 million €
heyholy search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 1,300 | 0 % |
| Jun 2026 | 1,300 | -19 % |
| May 2026 | 1,600 | +60 % |
| Apr 2026 | 1,000 | -23 % |
| Mar 2026 | 1,300 | -19 % |
| Feb 2026 | 1,600 | +23 % |
| Jan 2026 | 1,300 | +81 % |
| Dec 2025 | 720 | -28 % |
| Nov 2025 | 1,000 | +39 % |
| Oct 2025 | 720 | 0 % |
| Sep 2025 | 720 | 0 % |
| Aug 2025 | 720 | 0 % |
| Jul 2025 | 720 | 0 % |
| Jun 2025 | 720 | +22 % |
| May 2025 | 590 | 0 % |
| Apr 2025 | 590 | 0 % |
| Mar 2025 | 590 | 0 % |
| Feb 2025 | 590 | 0 % |
| Jan 2025 | 590 | +23 % |
| Dec 2024 | 480 | 0 % |
| Nov 2024 | 480 | 0 % |
| Oct 2024 | 480 | 0 % |
| Sep 2024 | 480 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
heyholy competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 34 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 34 | heyholy | 1,300 | 0.0 % |
SEO and visibility data for heyholy (heyholy.com)
heyholy.com reaches an estimated 96,022 organic visits per month.
Around 1,300 brand searches per month compare with an estimated 96,022 organic visits. Brand searches equal 1 % of organic traffic. The visibility of heyholy is hardly brand-driven: the domain is found mainly through generic keywords.
Comparison with competitors in Food & Beverage
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| bedrop | 63 | 92,204 | 1,758 | 870 | 49 |
| heyholy | – | 96,022 | – | – | – |
| edubily | – | 43,936 | – | – | – |
| naughtynuts | – | 14,934 | – | – | – |
| sandhya | – | 4,212 | – | – | – |
| FEVANA | – | 1,050 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Annika Rahm wanted a Dobermann and learned about the breed's heart condition DCM, which according to the founders can partly be countered through targeted nutrition. Together with Charlotte Dehnert and veterinarian Helena Bröring-Veith this led to breed-specific food.
- 2022
Founding, first funding of about EUR 1 million.
- 2023
EUR 2 million led by Slingshot Ventures.
- 2024
B-Corp certification.
- 2025
Series A of EUR 5.7 million led by Five Seasons Ventures.
SWOT analysis of heyholy
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear niche with breed-specific nutrition and veterinary development.
- High subscription share of 85 percent according to Startbase and B-Corp certification.
Weaknesses
- Sales mainly through its own shop, leading to high dependence on performance marketing.
Opportunities
- Fresh capital of EUR 5.7 million for team, range and brand building.
- Brand search volume of about 1,300 per month shows growing awareness.
Threats
- Strong competition in the dog food market from established brands and discounters.
- Subscription models depend on low customer churn.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about heyholy
How much revenue does heyholy make?
There are no documented revenue figures for heyholy. After login, the brand profile shows a model estimate of organic revenue based on 1,300 brand searches per month, split into brand and non-brand.
How many people search for heyholy?
In Jul 2026, heyholy was searched about 1,300 times per month on Google Germany, +106.9 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of heyholy?
In the Food & Beverage niche, heyholy ranks 34 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and koro.
Who founded heyholy?
heyholy was founded in 2022 by Charlotte Dehnert and Annika Rahm. The company is based in Marnheim.
Was heyholy on Die Höhle der Löwen?
No, heyholy did not appear on the German TV show Die Höhle der Löwen.
Is heyholy backed by venture capital?
Yes, heyholy is backed by venture capital. Investors include Slingshot Ventures, Five Seasons Ventures, Feast Ventures, Christian Portz, Daniel Schmitt-Haverkamp, Alexander Prinz and Fabian Foelsch. Known funding rounds: 2022: Frühphase, ca. 1 million €; 2023: Seed, 2 million €; 2025: Series A, 5,7 million €.
How much does heyholy spend on marketing?
heyholy does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less heyholy has to pay for each visit.
How much revenue does heyholy make through Google?
The model estimate combines brand searches and organic traffic of heyholy with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know heyholy) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of heyholy be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of heyholy.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for heyholy.