Brand profile · Germany
heyholy Revenue, search volume and competitors 2026
German pet tech startup from Marnheim with breed-specific dog food on subscription, raised a EUR 5.7 million Series A led by Five Seasons Ventures in 2025.
Fact sheet
- Founded
- 2022
- Founders
- Charlotte Dehnert, Annika Rahm
- Headquarters
- Marnheim
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Slingshot Ventures, Five Seasons Ventures, Feast Ventures, Christian Portz, Daniel Schmitt-Haverkamp, Alexander Prinz, Fabian Foelsch
- Funding rounds
- 2022: Frühphase, ca. 1 million €; 2023: Seed, 2 million €; 2025: Series A, 5,7 million €
Background and milestones
Annika Rahm wanted a Dobermann and learned about the breed's heart condition DCM, which according to the founders can partly be countered through targeted nutrition. Together with Charlotte Dehnert and veterinarian Helena Bröring-Veith this led to breed-specific food.
- 2022
Founding, first funding of about EUR 1 million.
- 2023
EUR 2 million led by Slingshot Ventures.
- 2024
B-Corp certification.
- 2025
Series A of EUR 5.7 million led by Five Seasons Ventures.
SWOT analysis of heyholy
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear niche with breed-specific nutrition and veterinary development.
- High subscription share of 85 percent according to Startbase and B-Corp certification.
Weaknesses
- Sales mainly through its own shop, leading to high dependence on performance marketing.
Opportunities
- Fresh capital of EUR 5.7 million for team, range and brand building.
- Brand search volume of about 1,300 per month shows growing awareness.
Threats
- Strong competition in the dog food market from established brands and discounters.
- Subscription models depend on low customer churn.
What is behind the demand?
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Sources
Frequently asked questions about heyholy
How much revenue does heyholy make?
There are no documented revenue figures for heyholy. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded heyholy?
heyholy was founded in 2022 by Charlotte Dehnert and Annika Rahm. The company is based in Marnheim.
Was heyholy on Die Höhle der Löwen?
No, heyholy did not appear on the German TV show Die Höhle der Löwen.
Is heyholy backed by venture capital?
Yes, heyholy is backed by venture capital. Investors include Slingshot Ventures, Five Seasons Ventures, Feast Ventures, Christian Portz, Daniel Schmitt-Haverkamp, Alexander Prinz and Fabian Foelsch. Known funding rounds: 2022: Frühphase, ca. 1 million €; 2023: Seed, 2 million €; 2025: Series A, 5,7 million €.
How much does heyholy spend on marketing?
heyholy does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less heyholy has to pay for each visit.
How much revenue does heyholy make through Google?
The model estimate combines brand searches and organic traffic of heyholy with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know heyholy) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of heyholy be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of heyholy after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for heyholy.
Want to make your own brand this visible?
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