Brand profile · Germany
hellobody Revenue, search volume and competitors 2026
AcquiredSocial media cosmetics from the very beginning, in a downward spiral for years.
Fact sheet
- Founded
- 2016
- Founder
- Monique Hoell
- Headquarters
- Berlin
- Company
- Hello Body GmbH
- Employees
- Invincible Brands: 180 (2020, drei Marken zusammen); Grenion übernahm laut Branchenmedien rund 70
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- No venture capital known
- Investors
- Henkel (75 Prozent der Holding, 2020 bis 2022), Grenion Group (seit 2022)
- Funding rounds
- 2020: Mehrheitsübernahme durch Henkel, über 300 million € (Kaufpreis laut Startbase)
Background and milestones
Monique Hoell had previously co-founded the butler app Sixtyone Minutes, which appeared on Die Höhle der Löwen without receiving an investor offer. In 2016 she launched HelloBody with two products (detox mask, coffee body scrub) and relied heavily on influencer marketing.
- 2016
Launch of HelloBody with a detox mask and coffee body scrub, expansion to France, Belgium, Austria and Switzerland.
- 2017
Market entry in Italy and Poland.
- 2019
Over 500,000 customers, over 1 million products sold, expansion to the US and UK, eight-figure annual revenue.
- 2020
Henkel acquires 75 percent of Invincible Brands Holding for over EUR 300 million (group revenue about EUR 100 million per Startbase).
- 2022
Henkel sells HelloBody, Banana Beauty and Mermaid+Me to Grenion Group.
SWOT analysis of hellobody
Editorial assessment based on the sources listed and the radar data.
Strengths
- Direct sales via its own shop with 98 percent direct revenue (2019) and over 500,000 customers.
- Broad influencer reach with about 25,000 campaigns by 2019.
- Around 2,400 brand searches per month in Germany.
Weaknesses
- Two ownership changes within two years (Henkel 2020, Grenion 2022) point to shifting strategic integration.
- High dependence on influencer marketing.
Opportunities
- Integration into a multi-brand group with a buy-and-build strategy at Grenion.
- Expansion in the European markets already entered.
Threats
- Strong competition in the D2C beauty market.
- Rising advertising costs on social media.
What is behind the demand?
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Sources
Frequently asked questions about hellobody
How much revenue does hellobody make?
There are no documented revenue figures for hellobody. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded hellobody?
hellobody was founded in 2016 by Monique Hoell. The company is based in Berlin.
Was hellobody on Die Höhle der Löwen?
No, hellobody did not appear on the German TV show Die Höhle der Löwen.
Is hellobody backed by venture capital?
No, there is no known venture capital funding for hellobody. Shareholders include Henkel (75 Prozent der Holding, 2020 bis 2022) and Grenion Group (seit 2022).
How much does hellobody spend on marketing?
hellobody does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less hellobody has to pay for each visit.
How much revenue does hellobody make through Google?
The model estimate combines brand searches and organic traffic of hellobody with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know hellobody) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of hellobody be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of hellobody after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for hellobody.
Want to make your own brand this visible?
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