Brand profile · Germany
Helinox Revenue, search volume and competitors 2026
Helinox has made ultralight camping furniture since 2009 and sells it across Europe via Helinox Europe and specialist retail, a pioneer of the niche.
Fact sheet
- Founded
- 2009
- Founder
- Young Lah
- Headquarters
- Amsterdam (Helinox Europe)
- Company
- Helinox Europe
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Helinox began in 2009 as a spin-off of DAC Poles, which has made tent poles for leading outdoor brands for decades. The aim was to build light portable furniture using that know-how.
- 2009
Helinox founded as a spin-off of DAC Poles.
- 2012
The Chair One is launched and establishes the category.
- 2021
Helinox Deutschland GmbH (Munich) is deleted from the commercial register after liquidation.
- 2025
New leadership structure with Markus Hefter as Head of Sales and Operations Europe.
SWOT analysis of Helinox
Editorial assessment based on the sources listed and the radar data.
Strengths
- Established brand since 2009 with its own product category and DAC poles as a technical base.
- European distribution via Helinox Europe, an EU warehouse in Rotterdam and specialist retail.
Weaknesses
- No German distribution entity any more, the German GmbH was deleted in 2021.
- No published revenue or headcount figures.
Opportunities
- Camping furniture in the outdoor niche with about 4,400 brand searches per month in Germany.
- New European leadership from 2025 can link specialist retail and the own shop more closely.
Threats
- Many competitors and imitators in lightweight camping chairs.
- Dependence on outdoor specialist retail and seasonal demand.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about Helinox
How much revenue does Helinox make?
There are no documented revenue figures for Helinox. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded Helinox?
Helinox was founded in 2009 by Young Lah. The company is based in Amsterdam (Helinox Europe).
Was Helinox on Die Höhle der Löwen?
No, Helinox did not appear on the German TV show Die Höhle der Löwen.
How much does Helinox spend on marketing?
Helinox does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Helinox has to pay for each visit.
How much revenue does Helinox make through Google?
The model estimate combines brand searches and organic traffic of Helinox with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Helinox) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Helinox be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Helinox after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Helinox.
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