Brand profile · Germany
healthroutine Revenue, search volume and competitors 2026
D2C health brand from Tyrol (Axams) with the Nail Care Pen and foot care, with over 20 million euros annual revenue by its own account.
Fact sheet
- Founded
- 2021
- Founders
- Dominik Popp, Felix Kleine, Daniela Vigg, Luka Dzidziguri
- Headquarters
- Axams (Österreich)
- Company
- Brandize GmbH
- Employees
- ca. 40 (2026)
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
healthroutine search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 6,600 | +22 % |
| Jun 2026 | 5,400 | 0 % |
| May 2026 | 5,400 | +23 % |
| Apr 2026 | 4,400 | 0 % |
| Mar 2026 | 4,400 | 0 % |
| Feb 2026 | 4,400 | 0 % |
| Jan 2026 | 4,400 | +52 % |
| Dec 2025 | 2,900 | -19 % |
| Nov 2025 | 3,600 | 0 % |
| Oct 2025 | 3,600 | 0 % |
| Sep 2025 | 3,600 | -56 % |
| Aug 2025 | 8,100 | +179 % |
| Jul 2025 | 2,900 | -19 % |
| Jun 2025 | 3,600 | 0 % |
| May 2025 | 3,600 | +24 % |
| Apr 2025 | 2,900 | 0 % |
| Mar 2025 | 2,900 | 0 % |
| Feb 2025 | 2,900 | -19 % |
| Jan 2025 | 3,600 | +24 % |
| Dec 2024 | 2,900 | -34 % |
| Nov 2024 | 4,400 | +22 % |
| Oct 2024 | 3,600 | -18 % |
| Sep 2024 | 4,400 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
healthroutine competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
supplements Rank 23 of 45
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | esn | 673,000 | -32.7 % |
| 3 | ritual | 368,000 | -12.9 % |
| 4 | ahead | 135,000 | -12.9 % |
| 5 | naturtreu | 90,500 | -6.7 % |
| 6 | sheko | 90,500 | +6.5 % |
| 7 | glow25 | 49,500 | -12.9 % |
| 8 | sunday | 49,500 | +6.5 % |
| 9 | vetain | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 23 | healthroutine | 6,600 | +30.3 % |
Background and milestones
The founders first launched a fitness brand and then a cosmetics brand, both of which failed. The current idea came from Dominik Popp's own experience with nail fungus during his football career.
- 2021
Product launch in September, about 100,000 euros monthly revenue after three months.
- 2023
Reached the 10 million euro revenue mark (CEO LinkedIn post).
- 2026
Entry into brick-and-mortar retail at Rossmann.
SWOT analysis of healthroutine
Editorial assessment based on the sources listed and the radar data.
Strengths
- Fast growth to over 20 million euros annual revenue without external investors.
- About 6,600 brand searches per month and over 300,000 customers by company statement.
Weaknesses
- Strong concentration on a narrow product niche (nail and foot care).
- High dependence on online direct sales.
Opportunities
- Expansion in brick-and-mortar retail through the Rossmann entry.
- Expansion into further European markets.
Threats
- Regulatory limits on health claims in this niche.
- Rising advertising costs in D2C.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about healthroutine
How much revenue does healthroutine make?
healthroutine generated über 20 million € in revenue in 2026 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for healthroutine?
In Jul 2026, healthroutine was searched about 6,600 times per month on Google Germany, +72.3 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of healthroutine?
In the supplements niche, healthroutine ranks 23 of 45 by brand search volume. The strongest competitors are morenutrition, esn and ritual.
Who founded healthroutine?
healthroutine was founded in 2021 by Dominik Popp, Felix Kleine, Daniela Vigg and Luka Dzidziguri. The company is based in Axams (Österreich).
Was healthroutine on Die Höhle der Löwen?
No, healthroutine did not appear on the German TV show Die Höhle der Löwen.
Is healthroutine backed by venture capital?
No, according to available information healthroutine has grown without venture capital (bootstrapped).
How much does healthroutine spend on marketing?
healthroutine does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less healthroutine has to pay for each visit.
How much revenue does healthroutine make through Google?
The model estimate combines brand searches and organic traffic of healthroutine with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know healthroutine) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of healthroutine be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of healthroutine after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for healthroutine.