Brand profile · Germany
hardgraft Revenue, search volume and competitors 2026
Small independent brand for leather bags, tech cases and footwear since 2007, handcrafted in Italy, shipping to Germany as well.
Fact sheet
- Founded
- 2007
- Founders
- Monie.ka, James Teal
- Headquarters
- Monaco
- Die Höhle der Löwen (German TV show)
- Did not appear
hardgraft search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 140 | 0 % |
| Jun 2026 | 140 | -18 % |
| May 2026 | 170 | +21 % |
| Apr 2026 | 140 | -18 % |
| Mar 2026 | 170 | 0 % |
| Feb 2026 | 170 | +21 % |
| Jan 2026 | 140 | 0 % |
| Dec 2025 | 140 | -18 % |
| Nov 2025 | 170 | +21 % |
| Oct 2025 | 140 | -18 % |
| Sep 2025 | 170 | -19 % |
| Aug 2025 | 210 | +24 % |
| Jul 2025 | 170 | 0 % |
| Jun 2025 | 170 | 0 % |
| May 2025 | 170 | 0 % |
| Apr 2025 | 170 | -19 % |
| Mar 2025 | 210 | +24 % |
| Feb 2025 | 170 | -19 % |
| Jan 2025 | 210 | 0 % |
| Dec 2024 | 210 | +24 % |
| Nov 2024 | 170 | +55 % |
| Oct 2024 | 110 | -35 % |
| Sep 2024 | 170 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
hardgraft competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Lifestyle Rank 38 of 48
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | teveo | 246,000 | +6.5 % |
| 2 | ouraring | 165,000 | +11.0 % |
| 3 | airup | 90,500 | -17.7 % |
| 4 | rimowa | 90,500 | -12.6 % |
| 5 | sheko | 90,500 | +6.5 % |
| 6 | Blackroll | 74,000 | +13.8 % |
| 7 | holzkern | 60,500 | 0.0 % |
| 8 | rhinoshield | 49,500 | -12.9 % |
| 9 | eightsleep | 18,100 | +67.6 % |
| 10 | Asket | 12,100 | -23.9 % |
| 38 | hardgraft | 140 | -6.7 % |
SEO and visibility data for hardgraft (hardgraft.com)
hardgraft.com reaches an Online Presence Score of 46/100, an estimated 111 organic visits per month and 8 ranking keywords.
Around 140 brand searches per month compare with an estimated 111 organic visits. Brand searches therefore exceed the estimated organic traffic (factor 1.3). The Google visibility of hardgraft is strongly brand-driven: most visits are likely to come from the brand name.
In the Lifestyle niche, hardgraft ranks 5 of 6 brands with visibility data by Online Presence Score.
Comparison with competitors in Lifestyle
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| wahuboard | 58 | 21,821 | 338 | 193 | 50 |
| Unimatic | 47 | 484 | 24 | 850 | 45 |
| hardgraft | 46 | 111 | 8 | 1,722 | 46 |
| sandhya | – | 4,212 | – | – | – |
| cozy heaven | – | 2,159 | – | – | – |
| oak25 | – | 716 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
According to the brand, hardgraft grew out of the Austrian-English couple's wish for the perfect laptop sleeve. The founders describe it as a small independent brand, raised in the Alps and in the United Kingdom.
- 2007
hardgraft founded by Monie.ka and James Teal.
- o. J.
Expansion from the laptop sleeve to bags, small leather goods, footwear and clothing, made in Italy.
SWOT analysis of hardgraft
Editorial assessment based on the sources listed and the radar data.
Strengths
- Handcrafted products from Italy with a clear craft and design profile, backed by the manufacturer details on the website.
- On the market since 2007, much older than most D2C brands.
Weaknesses
- With 140 monthly brand searches in Germany, awareness in the German market is low.
- Shipping from the United Kingdom without a German base can complicate delivery times and customs.
Opportunities
- The euro checkout and shipping to Germany allow growth of the DACH customer base without a local shop.
- The niche for durable leather accessories without mass production fits growing demand for quality, reflected in production at small Italian family businesses.
Threats
- The market for leather accessories and tech cases is crowded with premium competitors and private labels.
- The brand depends on its own online shop as its main channel.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about hardgraft
How much revenue does hardgraft make?
There are no documented revenue figures for hardgraft. After login, the brand profile shows a model estimate of organic revenue based on 140 brand searches per month, split into brand and non-brand.
How many people search for hardgraft?
In Jul 2026, hardgraft was searched about 140 times per month on Google Germany, -11.8 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of hardgraft?
In the Lifestyle niche, hardgraft ranks 38 of 48 by brand search volume. The strongest competitors are teveo, ouraring and airup.
Who founded hardgraft?
hardgraft was founded in 2007 by Monie.ka and James Teal. The company is based in Monaco.
Was hardgraft on Die Höhle der Löwen?
No, hardgraft did not appear on the German TV show Die Höhle der Löwen.
How much does hardgraft spend on marketing?
hardgraft does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less hardgraft has to pay for each visit.
How much revenue does hardgraft make through Google?
The model estimate combines brand searches and organic traffic of hardgraft with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know hardgraft) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of hardgraft be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of hardgraft.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for hardgraft.