Brand profile · Germany
happybrush Revenue, search volume and competitors 2026
Munich-based provider of sustainable oral care (sonic toothbrushes, toothpaste), founded in 2016, known from Die Höhle der Löwen in 2017.
Fact sheet
- Founded
- 2016
- Founders
- Florian Kiener, Stefan Walter
- Headquarters
- München
- Employees
- ca. 20 (Angabe des Unternehmens, Jahr unklar)
- Die Höhle der Löwen (German TV show)
- Yes, season 4 (2017)
- Deal on the show
- Yes
- Investors on the show
- Carsten Maschmeyer, Ralf Dümmel
- Deal closed after the show
- No
- Funding
- Venture capital backed
- Investors
- BayBG Bayerische Beteiligungsgesellschaft, Haniel, Gründer von Emma Matratzen, Gründer von 360T
- Funding rounds
- 2021: Series A bzw. vierte Finanzierungsrunde, ca. 4 million €
Background and milestones
After many party evenings the founders noticed that many acquaintances still used manual toothbrushes. This led to the idea of a modern, affordable electric toothbrush with add-on products such as toothpaste.
- 2016
Founded in Munich, launch with sonic and oscillating toothbrushes.
- 2017
Appearance on Die Höhle der Löwen (season 4), agreement with Maschmeyer and Dümmel.
- 2020
First operating profit.
- 2021
Financing round of about 4 million euros with BayBG and Haniel.
SWOT analysis of happybrush
Editorial assessment based on the sources listed and the radar data.
Strengths
- Broad distribution through more than 3,500 stores in Germany and Austria in addition to its own shop.
- Sustainability profile with B Corp certification and a Stiftung Warentest grade of 2.2 according to the company.
Weaknesses
- No technology lead over the large electric toothbrush manufacturers is documented.
- The DHDL deal with Maschmeyer and Dümmel was not completed and the retail cooperation via DS Produkte ended.
Opportunities
- International expansion was the goal of the 2021 financing round.
- Brand search volume of about 12,100 per month offers a base for direct shop visits.
Threats
- Strong competition from Oral-B and Philips Sonicare in the electric toothbrush niche.
- Dependence on retail and on price promotions at drugstore chains.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about happybrush
How much revenue does happybrush make?
happybrush generated around 6 million € in revenue in 2017 (partly documented). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded happybrush?
happybrush was founded in 2016 by Florian Kiener and Stefan Walter. The company is based in München.
Was happybrush on Die Höhle der Löwen?
Yes, happybrush appeared on the German TV show Die Höhle der Löwen in season 4 (2017). The show ended with a deal with Carsten Maschmeyer and Ralf Dümmel. The deal fell through after the show.
Is happybrush backed by venture capital?
Yes, happybrush is backed by venture capital. Investors include BayBG Bayerische Beteiligungsgesellschaft, Haniel, Gründer von Emma Matratzen and Gründer von 360T. Known funding rounds: 2021: Series A bzw. vierte Finanzierungsrunde, ca. 4 million €.
How much does happybrush spend on marketing?
happybrush does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less happybrush has to pay for each visit.
How much revenue does happybrush make through Google?
The model estimate combines brand searches and organic traffic of happybrush with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know happybrush) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of happybrush be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of happybrush after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for happybrush.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.