Brand profile · Germany
hansegruen Revenue, search volume and competitors 2026
Hamburg brand of organic superfood shot powders from freeze-dried ingredients, on DHDL in 2026; the deal with Thelen and Williams did not go through.
Fact sheet
- Founded
- 2021
- Founders
- Lukas Jordan, Till Soll
- Headquarters
- Hamburg
- Company
- hanseGrün GmbH (vormals Hansegrün GmbH)
- Die Höhle der Löwen (German TV show)
- Yes, season 19 (2026)
- Deal on the show
- Yes
- Investors on the show
- Frank Thelen, Judith Williams
- Deal closed after the show
- No
- Funding
- Bootstrapped (no venture capital)
Background and milestones
According to Food Innovation Camp, Lukas Jordan and Till Soll have a background in fitness and health and worked together at a gym. Jordan says the idea was to rethink shots to be more sustainable, more affordable and individually dosed, starting with ginger shots.
- 2021
Hansegrün GmbH registered at the Hamburg local court on 9 April.
- 2025
Recording of "Die Höhle der Löwen" in spring; renamed hanseGrün GmbH in June.
- 2026
Aired on DHDL on 2 March (season 19, episode 2).
SWOT analysis of hansegruen
Editorial assessment based on the sources listed and the radar data.
Strengths
- According to the founders, Hansegrün is profitable and generated around €1.7m revenue in the year before the recording.
- According to Food Innovation Camp, the DHDL appearance (season 19) brought awareness, website traffic and new customers.
Weaknesses
- With 210 monthly brand searches in Germany the brand is still small despite the TV appearance.
- The DHDL deal with Thelen and Williams did not go through, so external growth funding is missing.
Opportunities
- The planned move into grocery retail can extend reach beyond its own shop.
- The subscription model with recurring orders supports predictable revenue.
Threats
- Dependence on its own online shop and on advertising channels makes customer acquisition costly.
- The shot and powder supplement niche is heavily contested, and claims about effects are subject to strict legal rules.
What is behind the demand?
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Sources
Frequently asked questions about hansegruen
How much revenue does hansegruen make?
hansegruen generated around 1,7 million € (Gründerangabe in der Sendung, Jahr vor der Aufzeichnung im Frühjahr 2025) in revenue in 2024 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
Who founded hansegruen?
hansegruen was founded in 2021 by Lukas Jordan and Till Soll. The company is based in Hamburg.
Was hansegruen on Die Höhle der Löwen?
Yes, hansegruen appeared on the German TV show Die Höhle der Löwen in season 19 (2026). The show ended with a deal with Frank Thelen and Judith Williams. The deal fell through after the show.
Is hansegruen backed by venture capital?
No, according to available information hansegruen has grown without venture capital (bootstrapped).
How much does hansegruen spend on marketing?
hansegruen does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less hansegruen has to pay for each visit.
How much revenue does hansegruen make through Google?
The model estimate combines brand searches and organic traffic of hansegruen with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know hansegruen) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of hansegruen be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of hansegruen after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for hansegruen.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.