Brand profile · Germany
gymshark Revenue, search volume and competitors 2026
InternationalUK fitness wear giant, highly sought after in Germany (246,000 searches/month).
Fact sheet
- Founded
- 2012
- Founders
- Ben Francis, Lewis Morgan
- Headquarters
- Solihull, Großbritannien
- Company
- Gymshark Ltd
- Employees
- über 900
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- General Atlantic
- Funding rounds
- 2020: Minderheitsbeteiligung (ca. 21 Prozent), Bewertung über 1 Mrd. £, 200 bis 275 million £ (Quellen abweichend)
gymshark search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 246,000 | -18 % |
| Jun 2026 | 301,000 | +22 % |
| May 2026 | 246,000 | -18 % |
| Apr 2026 | 301,000 | 0 % |
| Mar 2026 | 301,000 | +22 % |
| Feb 2026 | 246,000 | -18 % |
| Jan 2026 | 301,000 | 0 % |
| Dec 2025 | 301,000 | -55 % |
| Nov 2025 | 673,000 | +174 % |
| Oct 2025 | 246,000 | +22 % |
| Sep 2025 | 201,000 | 0 % |
| Aug 2025 | 201,000 | 0 % |
| Jul 2025 | 201,000 | -18 % |
| Jun 2025 | 246,000 | -33 % |
| May 2025 | 368,000 | +50 % |
| Apr 2025 | 246,000 | 0 % |
| Mar 2025 | 246,000 | 0 % |
| Feb 2025 | 246,000 | -33 % |
| Jan 2025 | 368,000 | +22 % |
| Dec 2024 | 301,000 | -45 % |
| Nov 2024 | 550,000 | +124 % |
| Oct 2024 | 246,000 | 0 % |
| Sep 2024 | 246,000 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
gymshark competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 1 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
Sports Rank 2 of 15
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | esn | 673,000 | -32.7 % |
| 2 | gymshark | 246,000 | -13.0 % |
| 3 | teveo | 246,000 | +6.5 % |
| 4 | sheko | 90,500 | +6.5 % |
| 5 | Blackroll | 74,000 | +13.8 % |
| 6 | fabletics | 22,200 | -28.6 % |
| 7 | fittaste | 12,100 | +95.2 % |
| 8 | mydartpfeil | 9,900 | -39.5 % |
| 9 | foodspring | 4,400 | -34.3 % |
| 10 | lotuscrafts | 4,400 | 0.0 % |
SEO and visibility data for gymshark (de.gymshark.com)
de.gymshark.com reaches an Online Presence Score of 45/100 and an estimated 280,925 organic visits per month.
Around 246,000 brand searches per month compare with an estimated 280,925 organic visits. Brand searches equal 88 % of organic traffic. The Google visibility of gymshark is strongly brand-driven: most visits are likely to come from the brand name.
In the Clothing niche, gymshark ranks 5 of 5 brands with visibility data by Online Presence Score.
Comparison with competitors in Clothing
| Brand | OP Score | Traffic | Keywords | Ref. domains | Domain Rank |
|---|---|---|---|---|---|
| sassyclassy | 67 | 179,533 | 4,674 | 296 | 56 |
| gymshark | 45 | 280,925 | 0 | 99 | 23 |
| teveo | – | 184,461 | – | – | – |
| lfdy | – | 131,970 | – | – | – |
| OLAKALA | – | 39,984 | – | – | – |
| pammys | – | 38 | – | – | – |
Source: Visibly AI Online Presence (domain universe, DataForSEO). Traffic and keywords are estimates, brand searches come from Google Keyword Planner.
Background and milestones
Ben Francis started as a student at home with a sewing machine and screen printing and founded the brand in 2012 with Lewis Morgan. Sales first ran online, supported by fitness influencers and trade show appearances.
- 2012
Founded by Ben Francis and Lewis Morgan in the UK.
- 2013
Own production of fitness apparel; stock sold out at BodyPower.
- 2016
Lewis Morgan exits and retains 20 percent of the shares.
- 2020
General Atlantic acquires about 21 percent at a valuation above GBP 1 billion.
- 2022
First permanent store on Regent Street, London.
- 2025
Revenue of GBP 646 million according to Wikipedia.
SWOT analysis of gymshark
Editorial assessment based on the sources listed and the radar data.
Strengths
- Strong brand with about 246,000 brand searches per month in Germany.
- Revenue of GBP 646 million according to Wikipedia (2025), founder still holds the majority according to Forbes.
- Direct sales with its own German shop.
Weaknesses
- High dependence on online business and influencer marketing.
Opportunities
- Expanding physical stores, for example Regent Street in 2022 and Trafford Centre.
- Further growth in markets outside the UK.
Threats
- Strong competition from established sports brands and new D2C brands such as TEVEO.
- Valuation and shareholder structure following General Atlantic's entry.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- Companies House via FashionUnited
- Retail Gazette
- Wikipedia: Gymshark
- Wikipedia: Ben Francis
- Forbes: Ben Francis
Frequently asked questions about gymshark
How much revenue does gymshark make?
gymshark generated around 646 million £ in revenue in GJ2025 (documented in annual reports or registers). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for gymshark?
In Jul 2026, gymshark was searched about 246,000 times per month on Google Germany, -2.7 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of gymshark?
In the Clothing niche, gymshark ranks 1 of 41 by brand search volume. The strongest competitors are teveo, kapten and son and snocks.
Who founded gymshark?
gymshark was founded in 2012 by Ben Francis and Lewis Morgan. The company is based in Solihull, Großbritannien.
Was gymshark on Die Höhle der Löwen?
No, gymshark did not appear on the German TV show Die Höhle der Löwen.
Is gymshark backed by venture capital?
Yes, gymshark is backed by venture capital. Investors include General Atlantic. Known funding rounds: 2020: Minderheitsbeteiligung (ca. 21 Prozent), Bewertung über 1 Mrd. £, 200 bis 275 million £ (Quellen abweichend).
How much does gymshark spend on marketing?
gymshark does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less gymshark has to pay for each visit.
How much revenue does gymshark make through Google?
The model estimate combines brand searches and organic traffic of gymshark with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know gymshark) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of gymshark be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The SEO and visibility data section on this page shows the organic traffic and ranking keywords of gymshark.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for gymshark.