Brand profile · Germany
got-bag Revenue, search volume and competitors 2026
Mainz-based ocean-impact backpacks, generating revenues in the double-digit millions since 2021.
Fact sheet
- Founded
- 2016
- Founders
- Benjamin Mandos, Roman Ruster
- Headquarters
- Mainz
- Company
- GOT BAG GmbH
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Bootstrapped (no venture capital)
- Funding rounds
- 2018: Kickstarter (Crowdfunding), 28.000 €; Crowdinvesting über WIWIN (Nachrangdarlehen, 7,5 Prozent p. a., 5 Jahre), bis 1,5 million €
got-bag search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 110,000 | +22 % |
| Jun 2026 | 90,500 | -18 % |
| May 2026 | 110,000 | +22 % |
| Apr 2026 | 90,500 | 0 % |
| Mar 2026 | 90,500 | +22 % |
| Feb 2026 | 74,000 | -18 % |
| Jan 2026 | 90,500 | 0 % |
| Dec 2025 | 90,500 | -18 % |
| Nov 2025 | 110,000 | +22 % |
| Oct 2025 | 90,500 | 0 % |
| Sep 2025 | 90,500 | 0 % |
| Aug 2025 | 90,500 | 0 % |
| Jul 2025 | 90,500 | +50 % |
| Jun 2025 | 60,500 | -18 % |
| May 2025 | 74,000 | 0 % |
| Apr 2025 | 74,000 | 0 % |
| Mar 2025 | 74,000 | +22 % |
| Feb 2025 | 60,500 | -18 % |
| Jan 2025 | 74,000 | -18 % |
| Dec 2024 | 90,500 | -18 % |
| Nov 2024 | 110,000 | +22 % |
| Oct 2024 | 90,500 | +22 % |
| Sep 2024 | 74,000 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
got-bag competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Clothing Rank 5 of 41
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | gymshark | 246,000 | -13.0 % |
| 2 | teveo | 246,000 | +6.5 % |
| 3 | kapten and son | 201,000 | +6.3 % |
| 4 | snocks | 135,000 | -19.2 % |
| 5 | got-bag | 110,000 | +13.4 % |
| 6 | lfdy | 110,000 | +13.4 % |
| 7 | sassyclassy | 74,000 | 0.0 % |
| 8 | giesswein | 60,500 | -28.8 % |
| 9 | pammys | 60,500 | +56.7 % |
| 10 | oceansapart | 27,100 | -18.1 % |
Background and milestones
Benjamin Mandos and Roman Ruster decided on a long car ride to build products from recycled ocean plastic. After founding a partnership (GbR) in 2016, two years of product development followed until the first backpack in 2018.
- 2016
Founded as a partnership (GbR) in Mainz.
- 2018
Kickstarter campaign raising 28,000 euros; launch of the first backpack made of Ocean Impact Plastic.
- 2019
First full year with revenue in the low seven figures (according to OMR).
- 2021
Revenue projected in the eight-figure range (according to OMR).
- 2023
Launch at Bloomingdale's in New York; 4,000 square metre warehouse in Indonesia.
SWOT analysis of got-bag
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear sustainability story with backpacks made of Ocean Impact Plastic, collected by about 2,300 to 2,500 fishermen in Indonesia.
- About 70 percent of revenue comes through the own online shop and 30 percent through about 350 retail partners (according to OMR).
- Strong social media reach with about 130,000 Instagram followers.
Weaknesses
- The ocean plastic origin is publicly questioned (Flip article), which carries credibility risks.
- The founder names investing too broadly and scaling too fast as his biggest mistake (deutsche-startups.de).
Opportunities
- International expansion, also financed through crowdinvesting of up to 1.5 million euros.
- High brand search volume of about 110,000 per month in Germany supports the direct business.
Threats
- Strong competition from other sustainability and backpack brands.
- Dependence on drops, influencers and paid social media advertising.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
- OMR Daily
- KfW-Porträt
- Textilwirtschaft
- OMR: Got Bag, Rucksäcke aus Plastik mit achtstelligen Umsätzen
- deutsche-startups.de: GOT BAG Gründeralltag
- WIWIN: Crowdinvesting passt perfekt zu GOT BAG
- Handelsregisterauszug GOT BAG GmbH Mainz
- KfW: Start-up entwickelt Rucksack aus Meeresplastik
- Flip: Stimmt die Meeresplastik-Story von Got Bag?
Frequently asked questions about got-bag
How much revenue does got-bag make?
got-bag generated zweistelliger million-Bereich in revenue in 2022–2025 (rough figure from interviews and press). The full revenue history and a model estimate of organic revenue (brand vs. non-brand) are in the brand profile after login.
How many people search for got-bag?
In Jul 2026, got-bag was searched about 110,000 times per month on Google Germany, +38.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of got-bag?
In the Clothing niche, got-bag ranks 5 of 41 by brand search volume. The strongest competitors are gymshark, teveo and kapten and son.
Who founded got-bag?
got-bag was founded in 2016 by Benjamin Mandos and Roman Ruster. The company is based in Mainz.
Was got-bag on Die Höhle der Löwen?
No, got-bag did not appear on the German TV show Die Höhle der Löwen.
Is got-bag backed by venture capital?
No, according to available information got-bag has grown without venture capital (bootstrapped).
How much does got-bag spend on marketing?
got-bag does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less got-bag has to pay for each visit.
How much revenue does got-bag make through Google?
The model estimate combines brand searches and organic traffic of got-bag with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know got-bag) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of got-bag be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of got-bag after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for got-bag.