Brand profile · Germany
FYTA Revenue, search volume and competitors 2026
Berlin start-up (2018) for smart plant sensors with an AI app; the deal offered on Die Höhle der Löwen in 2025 did not close after the show.
Fact sheet
- Founded
- 2018
- Founders
- Alexander Schmitt, Claudia Nassif
- Headquarters
- Berlin
- Employees
- ca. 12 (2025)
- Die Höhle der Löwen (German TV show)
- Yes, (2025)
- Deal on the show
- Yes
- Investors on the show
- Carsten Maschmeyer, Janna Ensthaler
- Deal closed after the show
- No
- Funding
- Venture capital backed
Background and milestones
Claudia Nassif is an economist and data scientist who previously worked at the World Bank. Alexander Schmitt is an electrical engineer with experience in product design, hardware development and B2B business. Together they founded FYTA in Berlin in 2018.
- 2018
FYTA founded in Berlin by Alexander Schmitt and Claudia Nassif.
- 2025
Appearance on Die Höhle der Löwen (recorded February 2025, aired August 2025), handshake with Maschmeyer and Ensthaler, deal did not close afterwards.
- o. J.
Listing in 22 additional Hornbach stores in Germany and Luxembourg.
SWOT analysis of FYTA
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear product promise: sensors plus an AI app for indoor and outdoor plants.
- Retail presence via Hornbach, most recently with 22 additional stores.
- According to a report, revenue doubled two years in a row before the show.
Weaknesses
- The 1 million euro Lions deal did not close.
- Revenue and funding rounds are not publicly documented.
Opportunities
- Planned B2B sensors for horticulture businesses and farming widen the target group.
- A Series A round planned for the following year could fund growth.
Threats
- Smart gardening niche with small brand demand in the raw data.
- Dependence on retail partners such as Hornbach and on existing investors.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about FYTA
How much revenue does FYTA make?
There are no documented revenue figures for FYTA. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded FYTA?
FYTA was founded in 2018 by Alexander Schmitt and Claudia Nassif. The company is based in Berlin.
Was FYTA on Die Höhle der Löwen?
Yes, FYTA appeared on the German TV show Die Höhle der Löwen (2025). The show ended with a deal with Carsten Maschmeyer and Janna Ensthaler. The deal fell through after the show.
Is FYTA backed by venture capital?
Yes, FYTA is backed by venture capital.
How much does FYTA spend on marketing?
FYTA does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less FYTA has to pay for each visit.
How much revenue does FYTA make through Google?
The model estimate combines brand searches and organic traffic of FYTA with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know FYTA) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of FYTA be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of FYTA after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for FYTA.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.