Brand profile · Germany
funq Revenue, search volume and competitors 2026
Energy shot brand by former Coca-Cola managers (2021), previously syrup; pre-seed of over 1 m EUR with 10xFounders, sold at Rossmann, EDEKA and REWE.
Fact sheet
- Founded
- 2021
- Founders
- Michael Schwarz, Sebastian Kroth, Fabian Roschig
- Headquarters
- München (Gründerprofile), Firmensitz laut Impressum Palma de Mallorca
- Company
- FUNQ Liquids S.L.
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Tim Brett, 10xFounders, Younes Zarou, Amazon Sustainability Accelerator
- Funding rounds
- 2022: Pre-Seed, über 1 million €
Background and milestones
Schwarz and Kroth together spent over two decades at Coca-Cola, while Roschig previously advised food companies on sustainability. The three invested around 100,000 EUR of their own money in developing a syrup that turns tap water into a low-sugar drink.
- 2022
Pre-seed of over 1 m EUR from Tim Brett and 10xFounders, among others; admitted to the Amazon Sustainability Accelerator.
- 2023
Sales launch of the syrup in the own shop (June 2023).
- 2024
Consumer advice centre criticises claims for the energy shots as exaggerated (20 Sep 2024).
SWOT analysis of funq
Editorial assessment based on the sources listed and the radar data.
Strengths
- Founders with long Coca-Cola experience and investors such as 10xFounders and Tim Brett bring industry know-how and capital.
- Listings at Rossmann, EDEKA, REWE and Amazon give broad retail presence.
Weaknesses
- With 50 brand searches per month in Germany, brand demand is low.
- In 2024 the consumer advice centre criticised claims for the energy shots as exaggerated.
Opportunities
- The energy shot market offers growth beyond the can giants, with testimonials such as Julian Draxler as a reach lever.
- The move from syrup to energy shot shows a flexible product strategy in retail.
Threats
- The market is dominated by large brands such as Red Bull and Monster, which pressures shelf space and prices.
- Regulatory rules on health claims and ingredients can restrict advertising and recipe.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
antonioblago.com and Visibly AI are one hub: one account for both sites. After signing in you land right back here.
Sources
Frequently asked questions about funq
How much revenue does funq make?
There are no documented revenue figures for funq. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded funq?
funq was founded in 2021 by Michael Schwarz, Sebastian Kroth and Fabian Roschig. The company is based in München (Gründerprofile), Firmensitz laut Impressum Palma de Mallorca.
Was funq on Die Höhle der Löwen?
No, funq did not appear on the German TV show Die Höhle der Löwen.
Is funq backed by venture capital?
Yes, funq is backed by venture capital. Investors include Tim Brett, 10xFounders, Younes Zarou and Amazon Sustainability Accelerator. Known funding rounds: 2022: Pre-Seed, über 1 million €.
How much does funq spend on marketing?
funq does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less funq has to pay for each visit.
How much revenue does funq make through Google?
The model estimate combines brand searches and organic traffic of funq with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know funq) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of funq be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of funq after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for funq.
Want to make your own brand this visible?
In the sparring we review SEO, GEO and marketing together on a regular basis; for a market launch there is go-to-market.