Brand profile · Germany
funq Revenue, search volume and competitors 2026
Energy shot brand by former Coca-Cola managers (2021), previously syrup; pre-seed of over 1 m EUR with 10xFounders, sold at Rossmann, EDEKA and REWE.
Fact sheet
- Founded
- 2021
- Founders
- Michael Schwarz, Sebastian Kroth, Fabian Roschig
- Headquarters
- München (Gründerprofile), Firmensitz laut Impressum Palma de Mallorca
- Company
- FUNQ Liquids S.L.
- Die Höhle der Löwen (German TV show)
- Did not appear
- Funding
- Venture capital backed
- Investors
- Tim Brett, 10xFounders, Younes Zarou, Amazon Sustainability Accelerator
- Funding rounds
- 2022: Pre-Seed, über 1 million €
funq search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 50 | 0 % |
| Jun 2026 | 50 | 0 % |
| May 2026 | 50 | -29 % |
| Apr 2026 | 70 | -22 % |
| Mar 2026 | 90 | 0 % |
| Feb 2026 | 90 | 0 % |
| Jan 2026 | 90 | +29 % |
| Dec 2025 | 70 | -22 % |
| Nov 2025 | 90 | +29 % |
| Oct 2025 | 70 | -36 % |
| Sep 2025 | 110 | -21 % |
| Aug 2025 | 140 | -18 % |
| Jul 2025 | 170 | +55 % |
| Jun 2025 | 110 | -35 % |
| May 2025 | 170 | 0 % |
| Apr 2025 | 170 | 0 % |
| Mar 2025 | 170 | -19 % |
| Feb 2025 | 210 | -19 % |
| Jan 2025 | 260 | 0 % |
| Dec 2024 | 260 | -64 % |
| Nov 2024 | 720 | -18 % |
| Oct 2024 | 880 | +83 % |
| Sep 2024 | 480 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
funq competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
Food & Beverage Rank 48 of 56
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | prepmymeal | 368,000 | +22.3 % |
| 3 | koro | 201,000 | -13.0 % |
| 4 | Holy Energy | 165,000 | -19.1 % |
| 5 | ahead | 135,000 | -12.9 % |
| 6 | waterdrop | 110,000 | -1.6 % |
| 7 | airup | 90,500 | -17.7 % |
| 8 | sheko | 90,500 | +6.5 % |
| 9 | hellofresh | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 48 | funq | 50 | -11.8 % |
Background and milestones
Schwarz and Kroth together spent over two decades at Coca-Cola, while Roschig previously advised food companies on sustainability. The three invested around 100,000 EUR of their own money in developing a syrup that turns tap water into a low-sugar drink.
- 2022
Pre-seed of over 1 m EUR from Tim Brett and 10xFounders, among others; admitted to the Amazon Sustainability Accelerator.
- 2023
Sales launch of the syrup in the own shop (June 2023).
- 2024
Consumer advice centre criticises claims for the energy shots as exaggerated (20 Sep 2024).
SWOT analysis of funq
Editorial assessment based on the sources listed and the radar data.
Strengths
- Founders with long Coca-Cola experience and investors such as 10xFounders and Tim Brett bring industry know-how and capital.
- Listings at Rossmann, EDEKA, REWE and Amazon give broad retail presence.
Weaknesses
- With 50 brand searches per month in Germany, brand demand is low.
- In 2024 the consumer advice centre criticised claims for the energy shots as exaggerated.
Opportunities
- The energy shot market offers growth beyond the can giants, with testimonials such as Julian Draxler as a reach lever.
- The move from syrup to energy shot shows a flexible product strategy in retail.
Threats
- The market is dominated by large brands such as Red Bull and Monster, which pressures shelf space and prices.
- Regulatory rules on health claims and ingredients can restrict advertising and recipe.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about funq
How much revenue does funq make?
There are no documented revenue figures for funq. After login, the brand profile shows a model estimate of organic revenue based on 50 brand searches per month, split into brand and non-brand.
How many people search for funq?
In Jul 2026, funq was searched about 50 times per month on Google Germany, -66.7 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of funq?
In the Food & Beverage niche, funq ranks 48 of 56 by brand search volume. The strongest competitors are morenutrition, prepmymeal and koro.
Who founded funq?
funq was founded in 2021 by Michael Schwarz, Sebastian Kroth and Fabian Roschig. The company is based in München (Gründerprofile), Firmensitz laut Impressum Palma de Mallorca.
Was funq on Die Höhle der Löwen?
No, funq did not appear on the German TV show Die Höhle der Löwen.
Is funq backed by venture capital?
Yes, funq is backed by venture capital. Investors include Tim Brett, 10xFounders, Younes Zarou and Amazon Sustainability Accelerator. Known funding rounds: 2022: Pre-Seed, über 1 million €.
How much does funq spend on marketing?
funq does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less funq has to pay for each visit.
How much revenue does funq make through Google?
The model estimate combines brand searches and organic traffic of funq with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know funq) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of funq be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of funq after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for funq.