Brand profile · Germany
Form Nutrition Revenue, search volume and competitors 2026
InternationalBritish brand for vegan protein powders and nootropics from London, B Corp since 2019, shipping to Germany.
Fact sheet
- Founded
- 2017
- Founders
- Damian Soong, Natalia Bojanic, Peter O'Donoghue
- Headquarters
- London
- Company
- Find Form Ltd
- Die Höhle der Löwen (German TV show)
- Did not appear
Background and milestones
Damian Soong saw protein brands that were either garish and muscle-focused or niche eco products, with no design-led performance alternative. Natalia Bojanic spent almost a year developing a plant-based shake that tastes good with water alone. Form launched in March 2017.
- 2017
Launch of Form and start of the Form Feeding Fund supporting a hospital in The Gambia.
- 2018
The Telegraph names Form's protein the best protein powder.
- 2019
B Corporation certification and introduction of biodegradable packaging.
- 2020
Expansion into the US market.
- 2021
Peakblend meal replacement launched, listed in more than 1,000 UK stores (incl. Holland & Barrett).
SWOT analysis of Form Nutrition
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear positioning as a design-led vegan premium brand with documented retail distribution (over 1,000 UK stores in 2021).
- B Corp certification since 2019 supports its sustainability claim.
Weaknesses
- No dedicated German-language shop documented, Germany is served from the UK/EU shop.
- Small core team and no publicly documented revenue or funding figures.
Opportunities
- Growing demand for plant-based sports nutrition in the vegan protein niche.
- Localising for the German market (language, shipping, retail partners) could widen reach.
Threats
- Strong competition from large sports nutrition brands with much lower prices.
- Customs and shipping hurdles in UK-EU trade affect price and delivery time.
What is behind the demand?
Discover the revenue estimate, organic traffic and ranking keywords of this brand. A free Visibly account shows 5 brands, Starter and above shows all.
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Sources
Frequently asked questions about Form Nutrition
How much revenue does Form Nutrition make?
There are no documented revenue figures for Form Nutrition. After login, the brand profile shows a model estimate of organic revenue, split into brand and non-brand.
Who founded Form Nutrition?
Form Nutrition was founded in 2017 by Damian Soong, Natalia Bojanic and Peter O'Donoghue. The company is based in London.
Was Form Nutrition on Die Höhle der Löwen?
No, Form Nutrition did not appear on the German TV show Die Höhle der Löwen.
How much does Form Nutrition spend on marketing?
Form Nutrition does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Form Nutrition has to pay for each visit.
How much revenue does Form Nutrition make through Google?
The model estimate combines brand searches and organic traffic of Form Nutrition with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Form Nutrition) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Form Nutrition be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Form Nutrition after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Form Nutrition.
Want to make your own brand this visible?
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