Brand profile · Germany
Form Nutrition Revenue, search volume and competitors 2026
InternationalBritish brand for vegan protein powders and nootropics from London, B Corp since 2019, shipping to Germany.
Fact sheet
- Founded
- 2017
- Founders
- Damian Soong, Natalia Bojanic, Peter O'Donoghue
- Headquarters
- London
- Company
- Find Form Ltd
- Die Höhle der Löwen (German TV show)
- Did not appear
Form Nutrition search volume over time (23 Months, Sep 2024 – Jul 2026)
Monthly figures and further comparisons
| Month | Search volume | Change |
|---|---|---|
| Jul 2026 | 260 | +24 % |
| Jun 2026 | 210 | -19 % |
| May 2026 | 260 | 0 % |
| Apr 2026 | 260 | 0 % |
| Mar 2026 | 260 | -19 % |
| Feb 2026 | 320 | 0 % |
| Jan 2026 | 320 | +88 % |
| Dec 2025 | 170 | -35 % |
| Nov 2025 | 260 | -19 % |
| Oct 2025 | 320 | +23 % |
| Sep 2025 | 260 | -19 % |
| Aug 2025 | 320 | 0 % |
| Jul 2025 | 320 | 0 % |
| Jun 2025 | 320 | 0 % |
| May 2025 | 320 | -18 % |
| Apr 2025 | 390 | 0 % |
| Mar 2025 | 390 | +22 % |
| Feb 2025 | 320 | 0 % |
| Jan 2025 | 320 | +88 % |
| Dec 2024 | 170 | -35 % |
| Nov 2024 | 260 | -33 % |
| Oct 2024 | 390 | 0 % |
| Sep 2024 | 390 | – |
Source: DataForSEO Google Ads API (Keyword Planner), Germany. The most recent month is often still provisional at Google and gets corrected with the next update. Last update: 2 Sep 2026.
Form Nutrition competitors: ranking per niche
Rank by brand search volume in the last month among all brands of the niche in the radar.
supplements Rank 35 of 45
| # | Brand | Search volume | Trend |
|---|---|---|---|
| 1 | morenutrition | 1,220,000 | -29.1 % |
| 2 | esn | 673,000 | -32.7 % |
| 3 | ritual | 368,000 | -12.9 % |
| 4 | ahead | 135,000 | -12.9 % |
| 5 | naturtreu | 90,500 | -6.7 % |
| 6 | sheko | 90,500 | +6.5 % |
| 7 | glow25 | 49,500 | -12.9 % |
| 8 | sunday | 49,500 | +6.5 % |
| 9 | vetain | 40,500 | -23.8 % |
| 10 | yfood | 40,500 | -6.9 % |
| 35 | Form Nutrition | 260 | +6.8 % |
Background and milestones
Damian Soong saw protein brands that were either garish and muscle-focused or niche eco products, with no design-led performance alternative. Natalia Bojanic spent almost a year developing a plant-based shake that tastes good with water alone. Form launched in March 2017.
- 2017
Launch of Form and start of the Form Feeding Fund supporting a hospital in The Gambia.
- 2018
The Telegraph names Form's protein the best protein powder.
- 2019
B Corporation certification and introduction of biodegradable packaging.
- 2020
Expansion into the US market.
- 2021
Peakblend meal replacement launched, listed in more than 1,000 UK stores (incl. Holland & Barrett).
SWOT analysis of Form Nutrition
Editorial assessment based on the sources listed and the radar data.
Strengths
- Clear positioning as a design-led vegan premium brand with documented retail distribution (over 1,000 UK stores in 2021).
- B Corp certification since 2019 supports its sustainability claim.
Weaknesses
- No dedicated German-language shop documented, Germany is served from the UK/EU shop.
- Small core team and no publicly documented revenue or funding figures.
Opportunities
- Growing demand for plant-based sports nutrition in the vegan protein niche.
- Localising for the German market (language, shipping, retail partners) could widen reach.
Threats
- Strong competition from large sports nutrition brands with much lower prices.
- Customs and shipping hurdles in UK-EU trade affect price and delivery time.
What is behind the demand?
Explore this brand’s revenue estimate, organic traffic and ranking keywords. Your free Visibly account works for every brand in the radar.
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Sources
Frequently asked questions about Form Nutrition
How much revenue does Form Nutrition make?
There are no documented revenue figures for Form Nutrition. After login, the brand profile shows a model estimate of organic revenue based on 260 brand searches per month, split into brand and non-brand.
How many people search for Form Nutrition?
In Jul 2026, Form Nutrition was searched about 260 times per month on Google Germany, -24.0 % compared with the same period last year. Monthly figures cover Sep 2024 to Jul 2026.
Who are the competitors of Form Nutrition?
In the supplements niche, Form Nutrition ranks 35 of 45 by brand search volume. The strongest competitors are morenutrition, esn and ritual.
Who founded Form Nutrition?
Form Nutrition was founded in 2017 by Damian Soong, Natalia Bojanic and Peter O'Donoghue. The company is based in London.
Was Form Nutrition on Die Höhle der Löwen?
No, Form Nutrition did not appear on the German TV show Die Höhle der Löwen.
How much does Form Nutrition spend on marketing?
Form Nutrition does not publish its ad budgets. What can be measured is how much demand the brand creates: brand searches show whether social media, ads and word of mouth are working. The higher that share, the less Form Nutrition has to pay for each visit.
How much revenue does Form Nutrition make through Google?
The model estimate combines brand searches and organic traffic of Form Nutrition with the niche's purchase intent, conversion rate and basket size. It separates brand revenue (people who already know Form Nutrition) from non-brand revenue (new customers via SEO). The figures are in the brand profile after login.
What would the organic traffic of Form Nutrition be worth as a Google Ads budget?
Every organic click replaces a paid one. Organic clicks times the keywords' cost per click gives the equivalent ad budget. The brand profile shows the organic traffic and ranking keywords of Form Nutrition after login.
How do I find out the SEO revenue of my own website?
With your free Visibly account, which also works on antonioblago.com, you connect Google Search Console and see which keywords and pages bring you clicks, split into brand and non-brand. That lets you run the same numbers for your own domain as shown here for Form Nutrition.